Darrell Luery

**** *. ******** **., ***. #****

Scottsdale, AZ 85255

● 480-***-**** ● ad3olm@r.postjobfree.com:

Marketing & Merchandising Pro

“When a guy has run a major New York ad agency, served as President of some of the most successful mega-resorts in Las Vegas and generated record-setting retail merchandising strategies, he obviously knows how to get the public’s attention and generate sales.”

- Donald J. Trump

- Internal merchandising tactics increased retail and casino-resort floor sales 229%.

- Co-creator of the Las Vegas Monorail.

- Former Vice Chair of “What Happens in Vegas, Stays In Vegas” strategy center.

- Recruited as President of both Bally’s and Paris-Las Vegas Casino Resorts..

- Assisted in promoting personalities “Mr. “T”, Actor Gene Hackman, Mike Tyson, etc.

- Created up-sell techniques for local Home Depot store. Lifted same check sales 25%..

- Founding member/owner of Hospitality Industry on-line job board. Raised $6 million venture cap.

- Personal advisor to multi-billionaire Phi Ruffin “The master of merchandising.” ($3.4 billion).

(60 convenience stores, 12 Marriott Hotels, 2 L.V. Casinos, Hand truck manufacturer, Etc. etc.)

Consultant

Strategic Development Worldwide, L.LC

Scottsdale, AZ. (8 years – Current)

Current primary projects:

SEASONAL MERCHANDISING AND CUSTOMER SRVICE STRATEGIES FOR HOME DEPOT.

Creation and funding of a $6 million online employee job site for the hospitality industry.

Sample projects: Advisor to the CEO of a local 16-hotel management company. Set strategy for new online education website. Introduced new merchandising approaches to local Hotel Depot based on techniques employed in Las Vegas casinos. Advised bathroom remodeling franchising company on upselling accessories. Marketing and promotional events for tribal casinos and retail centers.

President and COO (10 yrs.)

Bally’s (NYSE) and Paris Casino Resorts

Las Vegas, NV.

Reworked image, market direction and staffing “revitalization” of the business. Set new revenue and profit records every year under my management. Increased customer counts, occupancy and profits 50% during first 15 months. Awarded Five-Star/Five-Diamond award for marketing, innovation and leadership).

Vice President, Worldwide Sales and Marketing (7 yrs.)

Holiday Inns, Inc. & Harrah’s Entertainment

Memphis, TN. & Reno, NV (Both organizations concurrently)

(Responsible for 1600 franchised hotels/5 Harrah’s casino resorts. Introduced the hotel industry’s first loyalty program, acquired Harrah’s casino resorts, managed Trump Casino Resort

Copywriter to co-president in 4 years

Jack Bernstein Associates Adv. and PR - New York, N. Y. (5 yrs.)

Clients included Motion Picture Association of America, Jaguar Motor Cars, Hamilton Watches.

Education and affiliations

The George Washington University – B.S,

Washington, D.C.

Advanced Marketing Program

Harvard Business School

Former Board Member, American Bank of Commerce – Las Vegas

Member, Turnaround Management Association of America

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