Entertainment/Special Events Manager

Glenna Gaffney

*****************@*****.*** 626-***-****

Multimedia artist with a passion for music & 25+ years of live event production experience. Committed to giving back to veterans, the homeless & her community. Chief Executive Officer

GfG Entertainment in Los Angeles, CA from 2004 - Present Negotiates & books live performances for artists, securing performance & sponsorship contracts that result in $300K+ annually in client revenue. Leverages industry relationships to produce touring contracts for clients with Grammy-winning artists, including Lenny Kravitz, George Clinton, Chaka Khan, Stevie Wonder, George Benson, Lionel Richie, Diana Ross, Yanni, Snoop Dogg, Terence Blanchard, Willie Nelson, Bonnie Raitt & many more.

Special Events/Entertainment Supervisor

Soboba Casino Resort in San Jacinto, CA from September 2022 - September 2023 Produced 31 monthly live music events with attendance at 85%+ venue capacity. Booked A-list talent including Marlon Wayans, Felipe Esparza & Roberto Tapia, in addition to high-end themed tribute bands for Jimi Hendrix, Michael Jackson, Stevie Wonder, Queen, Shania Twain & more. Increased the casino’s annual revenue through 30+ multi-million dollar weekends, including special food & dining events with 1K+ in attendance.

Manager, Brand Specialist

Samplers in Pawtucket, RH from April 2021 - September 2022 Led a tour through 3 states & over 30 Walmart locations, producing an outdoor promotional experience. Educated 5K+ customers about healthier food options for their pets, supervising 15-20 Brand Ambassadors throughout the tour.

Manager, Client Relations

HD Expo, Inc. in Burbank, CA from January 2007 - June 2008 Produced 4 sold-out trade shows that resulted in $1.5M+ in revenue, a 50% increase YoY. Hired &supervised 50 day workers for each trade show. Obtained liquor sponsorships for 4 yearly trade shows that generated

$40K in ROI annually. Established & maintained relationships with sponsors, including Panasonic, Sony, RED, Kodak & more. Led the company’s paid course curriculum schedule, overseeing attendance & generating $150K+ in revenue annually.

VP, Special Projects - Artist Manager to Chaka Khan Earthsong Entertainment/Raeven Productions in North Hollywood, CA from 1999 - 2007 Executed contracts for the client that generated $1M+ in performance fees annually. Created a process for obtaining & executing live performances that increased the client’s bookings by 75%+ over 5 years. Supervised the production of all live performances, resulting in 2 Grammy Awards for the client. Coordinated & produced the client’s press events & speaking opportunities, including scripts, speeches

& interview content for programs like VH1 Behind the Music, Today Show, Jimmy Kimmel Live & more. Established & nurtured the client’s relationships with high-profile entities in the entertainment industry, including George Duke, Quincy Jones, Debbie Allen, NBA, WNBA & many more. Acquired partnerships for joint foundation events with charity organizations like the St. Jude Children’s Foundation, Magic Johnson Foundation & more. Created & implemented a marketing plan, print collateral, design, packaging & image direction for the client’s promotional merchandise & website. Acted as Managing Editor of Epiphany, the client’s quarterly fan club newsletter.

Assets Coordinator

Disney Interactive in Burbank, CA from 1995 - 1997 Managed 3000+ assets for Disney’s Magic Artist Interactive CD, a $3M project & highly successful interactive CD-rom game for early PCs. Scheduled & coordinated with outside vendors to produce freelance work for all assets. Developed, implemented & maintained a digital tracking system to account for the development &status of all assets.