LAURI SIMPSON

Casselberry, FL ***** • 407-***-**** • ad3ok5@r.postjobfree.com

https://www.linkedin.com/in/laurisimpson/

WORK EXPERIENCE

Marketing Project Consultant (Contract) - Coast2Coast Mortgage, LLC Feb 2024 - Present Strategizes and executes comprehensive and scalable marketing plans designed to exceed client expectations and achieve measurable business objectives for national financial services company. Marketing Project Manager (Remote) - Aimtal Marketing Agency Aug 2023 - Nov 2023 Oversaw the largest client account, constituting 43% of total agency business, in a Senior Project Manager capacity for an integrated marketing agency.

● Spearheaded cross-functional collaboration with marketing, design, and project management teams to drive initiatives for a B2B tech incubator specializing in Generative AI, CNAPP, Open Source innovation.

● Orchestrated the successful execution of digital projects including website and blog redesigns, paid advertising campaigns, SEO strategies, social media campaigns and video production.

● Led the project planning, mapping, and budget tracking for three client product lines and over 8 agency service lines.

● Facilitated strategic communication and problem resolution for a team of 14 internal members, 3 outsourced contractors and 15+ stakeholders.

● Achieved a rapid turnaround by delivering a website homepage redesign within a compressed time frame of less than 4 months.

Project Manager (Remote) - Etumos Agency Nov 2022 - June 2023 (Laid off) Led large, high-impact and multi-service marketing support and automation projects and owned team resource management, client road mapping, project planning and burn reporting for a marketing operations and technology agency.

● Managed 3-6 small to large project teams for clients in various industries including healthcare & B2B tech.

● Led the post-sale onboarding, account management and project ecosystem.

● Worked with consultants from various work streams to track and execute client deliverables.

● Managed the relationship and communication with the client and all stakeholders, ensuring projects were delivered with the highest client satisfaction.

● Worked with the Revenue team to grow the engagement and identify upsell opportunities where appropriate and managed a book of business.

● Proactively identified and sought resolutions for potential blockers and recommended new tools or processes for optimizing efficiency and communication.

● Contributed to the build, QA and collaboration of 40+ Smartsheet project plan templates resulting in a 10% decrease in framework project set up time.

● Ran scoping sessions, kickoff presentations, work-back plans, burn reports and retrospectives.

● Prepared weekly, monthly and quarterly reporting for client stakeholders on overall project progress and success.

Corporate Marketing Director (Remote) - Christensen Financial, Inc. Mar 2016 - Sept 2022 Directed all strategic marketing initiatives for national financial services company, including:

● Led the implementation, integration, journey execution, data segmentation, content library maintenance, problem resolution, contract negotiation and account management of MarTech stack.

● Oversaw an annual marketing budget of $500,000 generating $1.5M in annual profit.

● Devised B2B and B2C multichannel marketing plans to support 75 retail loan officers and 20 branches in SEO, digital marketing, email campaigns and SMS marketing. Averaged 22-36% email open rates, 50% SMS reply rates and up to 40% conversion rates.

● Directed website strategies for redesign, SEO optimization, lead generation, content & data management.

● Planned & executed 5 platform integrations, 50+ customer journeys and 400+ marketing templates.

● Agile project management of outsourced agencies and freelancers for graphic design, video production, web development and large scale creative projects ensuring on-time and on-budget deliverables.

● Translated complex business needs into scalable technology solutions and drove adoption through sales enablement strategies and consulting services.

● Coordinated with cross-functional teams such as HR, compliance, product, IT and pricing to ensure accuracy, relevancy and optimization of marketing materials.

● Documented standard department processes and ran analytics reports using business intelligence tools.

● Supported recruitment initiatives by creating campaign workflows, conducting candidate research and maintaining job postings resulting in 9% YOY growth and 66% retention rate.

● Slashed time to onboard by 20% through marketing automation initiatives and process improvements.

● Supervised, motivated and developed a team of 3 full time marketing staff and 2 seasonal interns. Tourico Holidays (Acquired by Hotelbeds) June 2010 - Feb 2016 Sr Manager, Corporate Marketing, Jan 2015 - Feb 2016

● Led marketing efforts for $1B travel wholesale company, directly managed campaigns for the 3rd largest client: Sam’s Club Travel.

● Achieved 10% increase in open rate while leading corporate email marketing efforts.

● Enhanced advertising partnerships and planning with brands such as Avis/Budget Group, Caesars Entertainment, Universal Orlando Resort, Hilton Worldwide and more. Marketing Manager, Tourico Holidays Travel Academy, Aug 2013 - Jan 2016

● Laid the marketing groundwork for the organization's first post-graduate academic training program focused on travel industry education.

● Lead the digital marketing and enrollment initiatives responsible for generating thousands of applications and met or exceeded the goal of 30+ qualified students each quarter.

● Initiated and managed marketing projects for the program’s website, social media presence, digital and print materials, promotional video production and event participation resources. Global Marketing Manager, June 2010 - Jan 2015

● Executed 6 major international trade shows a year with a $750,000+ annual trade show budget.

● Directed print initiatives for a 100+ page magazine and distributed to 4,900 clients worldwide.

● Managed content of 12 travel product sites on proprietary CMS platform.

● Led a team of 4 marketers and 4 graphic designers.

● Initiated the company's internship program and social media presence on 4 platforms. EDUCATION

University of Central Florida, Orlando, FL 2010

Double Major: Bachelor of Science in Advertising/Public Relations & Bachelor of Arts in Psychology TECHNOLOGIES

Automation Marketo, Workato, Zapier

Business Intelligence Qlikview, Tableau

Campaign Management JotForm, Mailgun, MailChimp, SurveyMonkey, Twilio CMS Strapi, Wordpress

CRM Hubspot, Salesforce, Total Expert, HighLevel Design Adobe Creative Suite, Canva, LucidPress, Figma Productivity Atlassian Suite, Google Suite, Microsoft Suite, Slack, MAC and PC Project Management Asana, BaseCamp, ClickUp (Power User Certified), Jira, Resource Management by Smartsheet, Smartsheet, Trello, Workfront, Wrike, Zoho

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