BYRON K. RASHED

**** *. ****** *****, ******, AZ 85383 USA

Phone: +1-949-***-****

Email: ad3oiq@r.postjobfree.com

ACHIEVEMENTS:

Experienced marketing and public relations leader, manager, team player, speaker, and sole contributor in start-ups and established companies to elevate them to the next level in the market and eventually to acquisition.

Planned, managed, and directed all inbound and outbound marketing functions – product marketing, messaging, collateral, partner and channel marketing, trade shows and events (over 650 total), website, social media, advertising, public relations, and internal and external communications to create and increase awareness, demand generation, sales pipeline, and revenue. Created and executed marketing and PR plans and budgets, campaigns, and programs for start-ups as a sole contributor and established organizations managing staff and outside vendors that resulted in the creation and increase of pipeline and ARR growth. Hands-on engagement with cross-functional teams to ensure GTM strategies/tactics were aligned with the product and sales teams to ensure new and existing products and services met sales and revenue goals.

LinkedIn Profile: https://www.linkedin.com/in/byronrashed PROFESSIONAL EXPERIENCE:

Centripetal – Reston, Virginia

Sr. Director of Global Marketing & Product Marketing (01/2019-04/2023) Lead and Demand Generation/Sales Support/Digital Marketing

• Refreshed lead generation program with new company focus to target mid-market and enterprise prospects, increasing marketing-driven lead pipeline by 6X.

• Created and launched LinkedIn campaigns with high-value messaging that delivered top-of- funnel leads and a 2X increase of new ARR year-over-year.

• Directly responsible for website refresh project by creating layouts, color schemes, adding dynamic graphics, and easy navigation that enhanced the overall user experience.

• Wrote clear, concise, and compelling web and blog content to support customer objectives by identifying and solving the ICPs pain points at all levels (practitioner, management, and C-suite) while emphasizing the positive business impact of the SaaS and service offering.

• Initiated and led SEO improvement project with outside marketing firm that resulted in increased rankings within three months.

• Developed effective outreach strategies for lead generation programs and managed outsourced SDR/BDR agency, delivering a 300% increase in SQLs. Product Marketing

• Led cross-functional collaboration to create GTM plans, adhered to strict deadlines, worked with department leaders to build solutions, aligned on strategies, and executed all GTM activities.

• Identified ICPs enterprise and mid-market organizations and created various levels of messaging from the practitioner to the C-suite to deliver top-of-funnel leads.

• Created product-centric marketing and sales enablement messaging and content for all offerings

(SaaS-based platform and Professional Services) - datasheets, brochures, white papers, and ad- hoc assets to help shorten the sales cycle from 6-12 months to 3 months.

• Managed and nurtured relationships with outside vendors to ensure consistent message and brand (analyst firm, graphics, logistics, and PR agency).

• Acted as a product subject matter expert with customers and partners and actively participated in sales meetings, trade shows, and events.

• Main point of contact for retained analyst firm Forrester Research – coordinated briefings with internal stakeholders and personally presented/co-presented product briefings to various analysts.

Analyst Relations

• Main point of contact for all analyst relations and scheduled briefings between top-tier cyber security, IoT, and OT analysts with internal teams.

• Managed the Forrester and ESG Client Portal and delivered all relevant reports, blogs, and other content from targeted analysts to internal stakeholders.

• Maximized existing analyst relationships and engaged with new analysts via retained PR agency to ensure a constant flow of briefings and other engagements.

• Leveraged relationships with analysts to promote Centripetal for inclusion into Forrester Wave, Gartner Magic Quadrant, and other analyst firm reports.

• Created briefing docs and other pre-briefing materials with PR agency for distribution to relevant internal teams.

• Selected and planned exhibiting opportunities at various targeted analyst events (Gartner Security Conference, etc.).

• Liaised between sales/customer success teams and analysts to schedule requested customer interviews.

• Set up sponsored analyst webinars and worked with cross-functional marketing teams to promote and create lead generation opportunities to ICP targets. Marketing Communications/Public Relations Programs/Brand

• Drove value proposition narrative, reinforcing the Centripetal's unique and revolutionary offering and strengthening reputation as an industry leader.

• Directly responsible for public relations efforts, including identifying target audience segments, creating tailored communication strategies for outreach and engagement, media relations, press releases, and events to maintain positive media coverage and address industry trends to achieve desired outcomes.

• Met and exceeded set KPIs by consistently achieving over 100 media placements in top-tier publications, podcasts, and interviews year over year.

• Maintained and strengthened existing and new product line portfolios and brands across defined communication channels, ensuring consistency in messaging, tone, and visual elements.

• Global spokesperson and point of contact for all media enquiries, analyst briefing requests, and award submissions.

• Guest speaker at numerous events and conferences (C-suite and practitioner level) to educate and inform the audience of the ever-evolving cyber threat landscape and how leveraging threat intelligence from Dark Web infiltration mitigates risk and increases cybersecurity posture.

• Responsible for all events, trade shows, and customer symposiums that delivered over 160 SQLs to sales, resulting in two of the largest deals in company history. InfoArmor, Inc. (Acquired by Allstate) – Scottsdale, Arizona Vice President of Global Marketing (Advanced Threat Intelligence) & Corporate Communications (08/2015-12/2017)

Product Marketing

• Ground zero start-up – defined the market position for the product portfolio, named and created compelling messaging that articulated the value and impact of added product lines, and supported defined positioning.

• Collaborated cross-functionally to create cross-functional GTM plans to deliver new SaaS products/sub-product brands to the market.

• Identified ICPs and created engaging storytelling content and collateral for internal enablement and use with prospects, customers, and global partners that resulted in a 25% increase in total revenue after the first year of start-up.

• Wrote and was directly responsible for website copy, paid digital marketing (SEM), blogs, social media content, data sheets, and white papers.

• Worked cohesively with product management to perform SWOT and competitive analysis for advanced threat intelligence SaaS platform and highly specialized investigative services.

• Planned, budgeted, and coordinated customer advisory board events for product roadmap input from top-tier prospects and customers.

Lead and Demand Generation/Sales Support

• Led various lead generation initiatives and programs that delivered top-of-funnel leads to the direct sales team and a 10X sales pipeline to forecast within the first fiscal year.

• Developed baseline metrics and KPIs for all lead generation activities and exceeded those goals within the first year.

• Targeted Fortune 500 and mid-market organizations to deliver over 200 MQLs, resulting in new name brand logos to the customer base and helped sales meet and exceed their forecast.

• Responsible for all planning and budgeting of highly focused lead generation activities, industry and sales events, SEM, and outsourced SDR services that targeted mid-market companies, achieving 25 new logos in the first 12 months.

Analyst Relations

• Managed and point of contact for retained analyst firms (Forrester Research and Enterprise Strategy Group) - coordinated briefings between analysts and internal product teams.

• Delivered in-house Dark Web infiltration reports to various cyber security analysts and set up briefings based on those reports.

• Reviewed and distributed briefing docs with PR agency and distributed to internal teams.

• Leveraged published material (licensed) for sales team to distribute to prospects and clients. Marketing Communications/Public Relations Programs

• Created and managed an aggressive PR and corporate communications program that delivered over 800 media mentions, including top-tier mainstream and cybersecurity media outlets - The Wall Street Journal, Inc., Fortune, Dark Reading, Infosecurity, and others.

• Managed outside PR agency and developed strategies and tactics that resulted in over 100 contributed articles, speaking opportunities at domestic and international conferences, thought leadership activities, and analyst/journalist relationships.

• Drafted and finalized all press releases (corporate, product launches/updates, partnerships).

• Selected, planned, and attended all global industry events (partner events, trade shows, and speaking opportunities) to leverage product announcements, briefings, and sales meetings. Emerging Threats (Acquired by Proofpoint, Inc.) – Lafayette, Indiana Director, Global Marketing & Product Management (09/2012-08/2014) EDUCATION:

UC Irvine Graduate Extension – Continuing Education Certificate Program, Marketing & Communications.

New York University Polytechnic – BS, Industrial Engineering

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