Melissa Cohen

ad3oio@r.postjobfree.com • +1-646-***-****

linkedin.com/in/Melissa-cohen-6716bb7• Greater New York

Director

Strategic Visionary Driving Exceptional Growth and Client Success.

Versatile and accomplished leader with rich 20+ years marketing background, specializing in strategic brand storytelling and conception of high-impact marketing initiatives. Recognized for prowess in orchestrating comprehensive 360 omni-channel marketing strategies, with primary focus on omni channel comms. Adept at delivering remarkable customer-centric marketing materials and collateral, showcasing a refined taste for luxury branding. Experienced in managing digital content to optimize brand visibility and engagement while remaining budget conscious. Successfully transitioned from luxury retail sector to the telecommunications and tech giant, Verizon, showcasing adaptability and transferable expertise at highest level.

Areas of Expertise

Strategic Planning

Client Relations

Marketing Strategy

Omni Channel {Digital/ .com/ Social/ CRM}

Team Leadership

Revenue Growth

Project Management

Marketing Collaterals

Data Analytics

Budget Control

Stakeholder Engagement

Visual Directives

Technical Proficiencies

Microsoft Office Suite Retail Pro SAP BW5 Reporting AS400 Illustrator Photoshop InDesign

Career Experience

VERIZON, Basking Ridge, NJ Mar 2019 – Sep 2023

Marketing Strategy – Retail Communications

Led strategic planning and execution of Verizon's retail transformation communications strategy for devices, accessories, OTT, and gaming products. Drove innovative and engaging customer retail experiences for brands like Apple, Samsung, Google, Disney, Microsoft, and Xbox. Oversaw all in-store and digital touchpoints across Verizon retail channels. Managed and directed in-house creative agency to align touchpoints with brand vision. Focused on delivering customer-centric omni-channel journey and enhancing retail experience. Strengthened Verizon brand message through integrated communications. Collaborated with digital, .com, and social media teams to ensure seamless cross-channel communications and consumer engagement.

Achieved 36% year-over-year growth in device retail sales.

Increased holiday sales revenue for accessories by 34% compared to previous year.

Conceptualized and guided over 240 branded stylist events, resulting in cumulative return on investment of 2.3 times.

Achieved 66% increase in holiday sales revenue for accessories compared to 2020, lowest sales year due to Covid.

SWAROVSKI, New York, NY 2016 – 2018

Director– Channel Marketing

Led Strategic planning and coordination of in-store activations and promotions for network of 225 retail stores. Implemented audience targeting and segmentation strategies to optimize marketing efforts. Managed and aligned offline and online programs. Developed operational tracking budget process from scratch to ensure efficient monitoring of expenses.

Demonstrated exceptional budget management skills by achieving 2016 and 2017 marketing budgets within 1% of total budget figure, surpassing previous years' performance by 20% year over year.

Oversaw marketing budget of $34M.

Orchestrated four consumer programs with average return on investment of 8x.

Conceptualized and guided over 240 branded stylist events, resulting in cumulative return on investment of 2.3x ROI.

SWATCH GROUP US, Weehawken, NJ 2013 – 2015

Head of Marketing – Tissot Swiss Watches

Provided strategic guidance and leadership for marketing, buying, media, and brand-focused initiatives in 1,100 door distribution network, 480 accounts, and two retail boutiques. Led training programs and developed communication materials to ensure consistent and effective implementation. Implemented proactive Call to Action initiatives for retail partners and owned boutiques to optimize sales opportunities, while providing guidance on window displays, visual directives, and POS materials. Collaborated with E-Commerce team on all digital and social media communications targeted towards end consumers.

Developed and executed cost-effective marketing budget of $7.1M, utilizing creative planning, analysis, and reporting to maximize budget allocation.

Successfully managed installation of 75 new SIS projects in 2014.

Led planning and execution of marketing, visual collateral, and media relations for opening of two Tissot retail boutiques within three-month period.

BULGARI CORPORATION OF AMERICA, New York, NY 2007 – 2013

Senior Marketing Executive Senior Merchandise Buyer - Accessories

Oversaw development and execution of brand-focused marketing strategy, collateral, and communications aimed at increasing messaging and outreach for 22 Bulgari retail boutiques and 78 wholesale and travel retail accounts for Jewelry, Watches, and Accessories. Led brand awareness initiatives, including creating editorial copy for regional and trade publications, collaborating with Public Relations to secure appropriate editorial placements, identifying promotional opportunities with high-profile partners, and developing innovative digital and mail brand communications. Optimized media placement by overseeing advertising focus and execution of media agency.

Managed $24M marketing budget, ensuring effective planning, analysis, cost control, and reporting.

Coordinated and executed large-scale branch communications events such as Serpenti Exhibition at Fifth Avenue Flagship, San Francisco Inaugural Exhibition at de Young Museum, Time Crafters, Purist Pro, and Watch Time trade events.

Developed and implemented CRM strategy and reporting system to enhance brand vision in US market.

Additional Experience

Product Coordinator / Assistant Buyer – Leather Goods & Special Orders, LOUIS VUITTON NORTH AMERICA, New York, NY

Marketing Correspondent, RANDA CORPORATION, New York, NY

Sales Assistant, GIORGIO ARMANI, New York, NY

Education

Bachelor of Arts (B.A.), Government & Spanish Literature

Manhattan College, Riverdale, NY

Feature

Siempre Mujer Magazine – Full page feature – Successful Latina in Retail - Feb 2017

Languages

English, Fluent Spanish, Fluent Italian, Basic

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