Digital Marketing Business Analyst

Shannon Geraldine Gunawan

+1-925-***-**** ***********************@*****.*** www.linkedin.com/in/shannongeraldinegunawan Education

BBA, Digital Marketing & eCommerce, Western Michigan University Fall 2022 – Fall 2023

• Minor: Business Analytics & General Business

• GPA: 3.9

Bachelor of Economic, Jakarta International College Fall 2020 – Spring 2022

• GPA: 3.8

Experience

Business Analyst & Category Management Intern May 2023 – Dec 2023 Fareway Stores, Inc, Boone, IA

• Data Analytics & Reporting: Led the development of comprehensive reporting solutions using Salient (BI tool), providing critical insights to drive informed decision-making processes.

• Market Analytics: Conducted in-depth analyses leveraging IRI and Nielsen, evaluating product mix, promotional effectiveness, and retail strategies for data-informed decision-making.

• SEO Optimization: Elevated online visibility by 10% through strategic optimization of SEO strategies via Google Ads campaigns. This effort resulted in improved organic search rankings and a notable increase in website traffic.

• Community Impact: Played a key role in fundraising efforts, successfully raising over $16,000 for Variety – The Children’s Charity.

Digital Marketing Analyst Jan 2023 – Apr 2023

Prospector Popcorn, Remote

• Data Analysis Expertise: Utilized Google Ads Manager and delved deep into website analytics, identifying effective strategies to enhance our online presence and engagement. Crafted compelling ads that not only attracted visitors but also ensured their sustained interest, significantly boosting our online visibility.

• Keyword Optimization: Conducted thorough keyword analysis, utilizing Google Ads Manager, empowering the content to create click-worthy titles and descriptions. This approach led to a 26% increase in click-through rates.

• Strategic Reporting: Translated raw data into meaningful narratives within our weekly reports using Google Ads Manager. Marketing Analyst Intern Feb 2020 – June 2020

Bank Central Asia, Jakarta, Indonesia

• Data Analysis: Utilized Google Analytics and Excel for social media campaign analysis, enhancing engagement strategies.

• Data Accuracy: Identified and rectified discrepancies within datasets, ensuring accurate analysis and decision-making.

• SEO Campaign Enhancement: Collaborated on SEO-focused social media campaigns, implementing data-driven insights to improve rankings and user engagement, highlighting teamwork and cross-functional collaboration skills. Skills

• Website Analytics: Google Analytics, Google Ads, Google Tag Manager

• SEO: Keyword Research, On & Off-Page SEO, Tech SEO, Competitor Analysis, SEMrush

• Data Analysis & Visualization: Power BI, Tableau, Salient, Advanced Excel, SPSS, Qualtrics, Rapid Miner

• Website Development: HTML/CSS, Python, WordPress

• Design: Adobe Suite (Photoshop, InDesign, Illustrator, Animation, XD), Canva

• Digital Advertising: Hootsuite, Facebook Ad Manager, Google Ads, Google Sites, SEM Rush, Screaming Frog, Hubspot Awards & Certification

1. Global Education Merit Awards 2022 4. Google Analytics Certification (GA4) 2. Clients’ choice award (short-form video excellence) 2022 5. Google Ad Certification 3. The Dean’s List Fall 2022 – 2023

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