Lou Bridda

New York, New York, United States

ad3o1p@r.postjobfree.com

linkedin.com/in/loubridda

Summary

Award-winning revenue strategist with expertise in SaaS, AI, data media and HR/Ad/Mar Tech platforms. Proven success in developing go-to-market strategies, custom plans, and sales playbooks for revenue growth and retention. Skilled in mentoring and coaching teams to achieve growth and development goals. I'm that person who connects the dots for organizations trying to scale revenue, creates the strategy, then rolls up my sleeves and executes the attack plan. I learn from data and optimize for sales velocity and write the playbooks based on facts to help the whole team ramp. I believe fully in and practice the idea of positive urgency. Responsible for over $126MM USD in closed new-business revenue. Led start-up P&L management and achieved a 37% increase in closed sales and 40% YOY ARR growth. Successfully restructured client services and slashed admin/marketing costs to achieve profitability. Implementor of MEDICC and gap-selling based tactics to close new business revenue while also adept at creating processes for revenue retention. A collaborative leader with a transparent, accountable, and empowering leadership style. Goal-focused initiator of developing and helping others. Resourceful problem solver. I combine my positivity, broad experiences & high energy to evolve businesses and teams for the better. BA in Journalism from University of Maryland at College Park. Experience

Head of Revenue

EditMate

Jun 2023 - Present (9 months)

The EditMate platforms enables employer brands to have an always-on approach to telling their stories with authentic, professional-grade video content (at a fraction of the time and cost of traditional professional video production).

I've built the sales and marketing machines to create a pipeline focused on enterprise brands and channel partners. This includes multi-threading outreach and lead-gen tactics. I've helped create new sales collateral including decks, one-sheeters and value-based visuals. Closed new business revenue within 4 months (including enterprise brands and channel partners). Revenue Advisor

Stealth-Mode HR Startup

Nov 2022 - Present (1 year 4 months)

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Advisory Board Member

Transformative Leadership Program

Nov 2020 - Jun 2023 (2 years 8 months)

Head of GTM Strategy and Revenue Growth / CEO

Butterly

Jan 2022 - Apr 2023 (1 year 4 months)

Butterly is a SaaS platform that creates consumer communities for brands that become focus groups for gathering insights, product reviews, feedback, etc. I was challenged with pivoting the entire organizational structure and value proposition towards being a SaaS offering focused on consumer insights & data development for CPG, Personal Care, Health & Beauty, Home Improvement & OTC brands. I implemented processes specific to revenue generation and retention and pipeline/forecasting management and had 14 direct reports. I generated lead lists, focusing on Consumer Insights, CRM as well as brand manager contacts. I wrote sales playbooks (or songbooks as the owner called them) and ramped up the sales team activity. I made cold calls, did pitches along with helping the rest of the team do the same. I created a new commission structure for sales as well as a new process for customer success to ensure proactive communication and retention of customers.

Brand new marketing collateral was created to help the sales effort (one-sheeters, at-a-glance visuals, menus, etc.). The marketing approach was reformatted to focus on creating B2B content on LinkedIn, internal culture content on Instagram and fun/viral branded content on TikTok. All efforts lead us to crush ARR goals and create accurate pipeline & forecasting. Vice President Enterprise Sales (Fractional)

Interact Software

Jul 2021 - Feb 2022 (8 months)

Interact is an internal communications and omni-channel intranet technology platform. I was hired to increase sales velocity and enterprise team sales activity. The focus was to increase outreach and ensure the pitches were focused on the client, not on Interact features. I inherited a team of senior sellers that were solid, but the pipeline was well short of the ARR goal. I created a custom plan and approach for each individual seller and implemented new tactics for creating content and how we approached demos and presentations to ensure the focus was on them (the client/prospect) using numerous tactics I've learned over the years that work. By the end of the year every member of the team beat their individual number and the enterprise team goal overdelivered at 127% on the ARR goal. This was a mix of one-year and three-year contracts, to TCV was much higher than the ARR.

Vice President of Enterprise Sales

Adform

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Aug 2019 - Jul 2021 (2 years)

Adform is global ad tech platform with a focus on identity management and omni-channel programmatic performance.

I was hired to inject some energy and activity on the sales organization where the previous focus was inbound leads so the challenge was to flip that over to tactical and strategic outreach. I had to prove myself by closing deals directly, showing the team that the effort pays off. I worked with the pre-sales and post-sales teams to develop best-in-class strategies to ensure performance for our omni-channel programmatic executions.

I worked with the global sales and pre-sales teams to help implement new tactics to ensure activity and growth, even during the pandemic where there was a lot of confusion and insecurity, it paid off. Head of US Sales

Jivox

May 2017 - Aug 2019 (2 years 4 months)

Jivox is an omni-dynamic creative personalization platform. I was hired as the first seller 100% focused on the new personalization platform (that was in beta at the time). My GTM focus was to figure out where we could close deals faster, hence the push towards verticals that already understood the usage and importance of data - Retail, Travel, Tier 2 Auto. This helped us grow from individual IOs for one-off campaigns to annual and multi-year contracts. It worked well and we had our attack plan, which led to a spike in revenue and hiring new team members. We went from $0ARR to $19.4 ARR in four years. I was recognized with a few awards for the effort.

Senior Director

Jivox

Jan 2015 - Apr 2017 (2 years 4 months)

Vice President of Sales

Are You a Human (acquired by Distil Networks)

Oct 2013 - Dec 2014 (1 year 3 months)

Regional Director, East & Midwest

Exponential

Apr 2012 - Oct 2013 (1 year 7 months)

Senior Sales Director

PointRoll, a TEGNA company

Sep 2007 - Apr 2012 (4 years 8 months)

Senior Account Manager

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PointRoll, a TEGNA company

Oct 2006 - Aug 2007 (11 months)

Senior Account Executive

Symphony Talent

Sep 2002 - Oct 2006 (4 years 2 months)

Co-Founder & Host

The Mojo Karaoke Show

2003 - 2005 (2 years)

Account Executive

Symphony Talent

Sep 2000 - Aug 2002 (2 years)

Education

University of Maryland

BA, Journalism

Skills

Digital Strategy • Rich Media • Digital Media • Mobile Marketing • Digital Marketing • Online Advertising • Mobile Advertising • Media Planning • Media Buying • New Media Lou Bridda - page 4

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