Molly J McHaney

Atlanta Metropolitan Area

Lead Copywriter & Product Strategist

Phone: 404-***-****

Email: ad3nyw@r.postjobfree.com

Portfolio: https://www.mollymchaney.com

linkedin.com/in/mollymchaney

SUMMARY

I thrive on developing content assets, marketing, along with product and policy documentation. My passion is in developing branding and GTM strategies that grows your business or organization. This is where I can use storytelling to boost your brand or identity to meet your goal and connect with your audience.

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Just some of the companies I have helped meet their goals over the last 22+ years are Symphony Talent, Cisco, Hitachi Vantara, IBM, VMware, Thomson Reuters, Southern Company, Anthem Insurance, NCR, Honeywell, Harland Clarke, Delta Airlines, Home Depot, and Coca Cola, among others. I seek a position where I can make a difference and do great work with great people for the wins.

TECHNICAL SKILLS

Microsoft Office Suite, Visio, Jira, Kanban, Agile Methodologies, UX UI Templates, policy documents, Drupal, iCreative, iMovie, Slack, Monday.com, Adobe Creative Suite, Miro, Adobe Marketo, SharePoint, Oracle, TeamSite, Workfront, WordPress, Google Suite of products, Mac and Windows, HTML, AEM, Azure, Asana, Figma, HubSpot, PIM tools, and various other CMS tools.

EXPERIENCE OVERVIEW

Driving traffic and brand presence in the market.

Developing content for enterprise technology companies.

GTM and Strategy Creation for B2B and B2C audiences

Writing Blogs, Articles, Case Studies

Creating User Guides, Whitepapers, eBooks

UX/UI Persona and Customer Journey Mapping

Project/Program Management using Agile.

Executive Thought Leadership Research/Interviewing

Video Creative Direction and Scriptwriting

Short Form and Long Form Content Expertise

Ghostwriting blogs and articles for C-level executives.

Content Management, Social Media Strategy, and SEO

Marcom and Social Media Expertise

Product Marketing in IT, SD-WAN and Wi-Fi Networking, SASE, Cloud, SaaS, Insurance, Healthcare, Life Sciences, HRTech, FinTech, Food & Beverage, Travel, Education, Retail, E-commerce, and beyond.

PROFESSIONAL EXPERIENCE

Studio Content Writer - Part-time – Symphony Talent, Atlanta, GA (10/2023 – present - Remote Consulting

Create, strategize, and write Healthcare talent acquisition content for clients.

Utilize Jira to keep an agile process of content asset creation.

Create HR acquisition content assets for healthcare clients.

Lead writer on emails, social media, events, job postings, blogs.

Review and format assets and organize in Google Drive.

Gather, compile, and complete all edits from multiple internal and external stakeholders.

Product Marketing Manager/Content Strategist/ Editor –

ngena, USA LLC, Atlanta, GA (08/2022 – 05/11/2023) – Remote Consultant

Developed blogs, eBooks, landing pages, emails, website copy.

Created PPT presentations for sales enablement.

Managed and direct designers and junior writers.

Create mockups for new product webpages, including UX.

Led SEO audit revamp of website with keywords edit.

Developed case studies from a vertical industry perspective.

Created headline/tagline/CTA copy and posted social media.

Led strategic product launch for a Wi-Fi product, beating competition to market.

Coordinated PR/Communication roadmaps.

Acted as PR rep for internal and external communications.

Created all Marcom for marketing, sales, and product.

Senior Technical Content Writer/Program Manager/Lead Content Strategist –Cisco Systems, Atlanta, GA/San Jose CA (10/2021-08/2022) – Remote Consultant

Programmed sales enablement weekly webinars as PM.

Ghostwrote and copy-edited C-level blogs and, articles.

Engaged SMEs for interviews to create content.

Performed project management and implemented SEO strategy.

Developed Marcom and thought leadership for Cisco blogs related to cloud technology, fintech,,and digital transformation.

Planned, maintained, and managed blog editorial calendar.

Formatted and published blogs in WordPress.

Senior Technical Writer/Content Strategist - Remote, Hitachi Vantara, Atlanta, GA (11/2020-10/2021) Remote

Developed UX content strategy, copy, SEO strategy.

Wrote/edited user guides, installation guides, white papers, tech guides, blogs, and YouTube video scripts.

Implemented SEO strategy for blogs and other product marketing, and Marcom.

Managed video production on the YouTube channel.

Formatted blogs in WordPress.

Orchestrated training webinars for 300 global engineers.

Utilized Jira to manage tasks in an Agile environment.

Senior Product Marketing Copywriter/Content Strategist - Thomson Reuters, Atlanta, GA (7/2018-3/2020) – Remote

Managed blog about tax and accounting, financial services, retirement, and fintech.

Developed whitepapers, eBooks and sales materials.

Created web, social media, email campaigns.

Performed interviews and research to create thought leadership.

Developed Marcom email campaigns.

Created editorial calendars.

Interviewed SMEs for the purpose of creating content.

Healthcare Medicaid Content Analyst/Medicare Content Strategist - Anthem, Inc. (via TEKsystems), Atlanta, GA (08/2017 – 03/2018) Remote

Created and edited copy on websites for Medicare and Medicaid.

Managed files in SharePoint for providers and members.

Utilized Scrum boards, Jira, SharePoint, and Aprimo.

Edited documents to meet legal compliance requirements.

Directed migration from SharePoint CMS to Oracle CMS.

Managed cross channel projects, including Jira sprints.

Senior Content Writer- IBM Digital Systems (via APC Services)

Atlanta, GA (09/2016 – 07/2018) Remote

Managed IBM Financial services and Server product websites.

Developed strategy for copywriting, and SEO audits.

Managed projects using Drupal, Agile, SharePoint, and Oracle.

Lead CMS content migrations and managed editorial calendar.

Wrote/edited case studies and infographics.

Researching and interviewing.

Freelance Writer, self-employed McHaney Freelance Services - Atlanta, GA (8/2010 – 2018)

Managed snd created copywriting projects and deadlines.

Created digital marketing copy, content strategy.

Develop social media ads, paid and organic.

Audited content for customer experience and SEO.

Developed copy for banking services, retirement, and other financial services companies, Coca Cola, and Home Depot.

Created over 30 video scripts for IBM Digital Production Services

o Creatively directed videos for YouTube.

o Managed video upload and descriptions on YouTube

o Interviewed SMEs to develop content for video scripts.

o Collaborated with marketing, animators, and production.

Senior Copywriter/Content Manager - Digitas – Atlanta, GA (7/2008 – 3/2010)

Led copy, UX social media, and content strategy for ad campaigns and Web content for Delta Airlines.

Managed a team of six junior designers and writers.

Published digital travel sections, and blog for Delta Airlines.

Digital Content Manager - IBM – Atlanta, GA (7/2001 – 7/2008) – Remote Consultant

Managed the IBM website for SMBs, finance, life sciences, healthcare, women-led business, and server divisions.

Managed and trained two junior content specialists.

Created content for net new women owned business site.

Directed a team of junior writers through content migrations.

Analyzed user traffic and created and presented reports.

Created SEO strategies.

Performed two full site content migrations.

EDUCATION

BA, English – Creative Writing - Minor in Philosophy, Georgia State University, Atlanta, GA

VOLUNTEERING

Developed Copy for the Roswell UMC website.

Grant Writing for Dekalb School of the Arts 2023

Wrote successful DOE grant application for $8K for DSA to fund arts programs.

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