Ethel See-Winchell, MBA
Finance and Operations Grant Management Marketing Strategist
Dobbins, CA 95935
*********@*****.***
Driving Success Through Vision and Expertise: Accomplished Executive with 20+ Years Shaping Finance, Governance, Staff, Fundraising, and Strategy Authorized to work in the US for any employer
Work Experience
Vice President, Chief Financial Officer
Lake Francis Mutual Water Company - Dobbins, CA
June 2019 to Present
Responsibilities
• Operations and Finance for the water company
• Accounts Receivable and Payable
• County and State Compliance Requirements
• Business Office Operations
• Client Services
• Budgeting/Reserves
• Grant Development and Management
• Collaborates with the county, state, and other agencies for compliance, funding, and others. Accomplishments
Conversion from profit to not-for-profit corporation. California State Waterboard Funding $3M++ for new water system. Grant funding from Yuba Water Agency, RCAC, CalRural, and CalMutual for various water surveys and studies.
Director of Finance and Operations
Woolman at Sierra Friends Center - Nevada City, CA June 2022 to August 2023
Responsibilities
• Finance and Operations Oversight
• Budgeting, Forecasting, Financial Reporting, and Cash Management
• Human Resources
• Payroll and Benefits Administration
Accomplishment
When I joined Woolman, I found that the company’s financial records were riddled with complex errors, requiring extensive analysis and investigation. Over the course of eight months, I delved into the root cause of the issues and made necessary adjustments. As a result of my efforts, we now have accurate system in place.
Owner/Manager
Self-Employed - Dobbins, CA
June 2011 to December 2019
• Finance, Marketing and HR Consultant
• Event Planning /Coordination
• Fundraising Specialist - development activities, direct mail appeals, direct gift solicitations
• Feasibility Studies and Strategic Marketing Plans
• Graphic Designer/ Web Development
• Radio and TV Producer – Health Shows
Skills Used
Organization, Finance, Payroll, HR, Time Management, Leadership, Salesmanship, Marketing, Customer Relations and Support, Training, Budgeting, Vendor Management, Public Speaking, Public Relations, Photo Editing (Affinity Design/ Photoshop/ Pixelmator), Airtable, Collaborative Tools, Press Releases, Adobe Creative Suite, Quickbooks
Corporate Contract Administrator
Prime Healthcare Services (Corporate Office of Sherman Oaks Hospital/ Encino Medical Hospital Center and 19 other hospitals) - Ontario, CA
January 2010 to May 2010
Responsibilities
• Review and qualify ancillary vendors for all Prime Healthcare Services hospitals.
• Ensure that all accredited vendors are in compliance based on company policies.
• Monitor the use of the hospitals of these services.
• Audits and approve payments for vendors.
• Prepares report on effective use of ancillary services.
• Collaborated with all the hospital administrators/ CEO, business office, accounting and other departments to track and ensure that all the process in using, payment and other factors are efficient and effective.
Accomplishments
Implemented an efficient tracking and auditing system, resulting in significant reduction of man-hours and streamlining the approval and payment process. Achieved quick turn-around times and minimized errors, enhancing overall operational efficiency.
Collaborated closely with accredited vendors to develop and implement a comprehensive compliance protocol, ensuring equal and fair utilization of their services at the same level, with identical products and service providers.
Skills Used
Time Management, Organizational, Leadership, Customer Relations and Service, Analytical and Financial Director of Marketing and Public Relations
Sherman Oaks Hospital/Grossman Burn Center and Encino Hospital - Los Angeles, CA October 2008 to December 2009
Responsibilities
• Marketing, PR, Advertising, and Media/Communication for 3 facilities.
• Chairperson for Employee Activities Committee and the Volunteer Services Program. Accomplishments
Community Awareness of the facilities
Community Involvement by providing various programs for the community. Effective Communication of hospital services
The hospital got an award for Excellence in Customer Service in the San Fernando Valley from the San Fernando Business Journal.
Two-time nominee for Top 40 young executives and in 2009 was one of the recipients of the award. Skills Used
Marketing, Management, Time Management, Communications, Customer Service, Leadership, Administrative
Manager - Administrative Services
Sherman Oaks Hospital & The Grossman Burn Center - Sherman Oaks, CA September 2006 to October 2008
Responsibilities
• Continued improving NRC Picker grades by identifying problem areas and working closely with Glendale College for Customer Service Training. Chaired the Patient Experience Team and Member of the Performance Improvement Committee.
• Conceptualized, designed, wrote copies and ensure the perfect production of all promotional and communication materials.
• Represented the hospital in various community events and projects, i.e., the Neighborhood Council, Chamber of Commerce, The Valley Economic Alliance, Foundation Events, Local Government, Schools, Fire Stations, Paramedics and others. Collaborated with various media for press releases and conferences.
• Planned and coordinated all events like launchings, department or service openings, forums, company picnics, healthcare week, employee recognition, holiday gala, paramedic lunches, job and street fairs, etc.
• Other Administrative duties included preparation of the Governing Board Agenda and materials and Contract Management.
Accomplishments
Dramatically improved the NRC Picker grade of the hospital by implementing a full Customer Service Program facility wide.
Skills Used
Leadership, Quantitative/Qualitative, Event Planning/Coordination, Finance, Time Management, Computer, Inter-personal
Executive Assistant to the President/CEO- Administration Sherman Oaks Hospital & The Grossman Burn Center - Sherman Oaks, CA May 2002 to September 2006
Responsibilities
• Collaborated with The Valley Economic Alliance and Glendale College to initiate and establish a comprehensive Customer Service Program for the hospital. Successfully secured an ETP Grant application.
• Conducted an in-house survey to assess areas for improvement in customer service.
• Developed a tailored training program based on survey findings, enhancing customer satisfaction.
• Coordinated company-wide training for Customer Service, ensuring the delivery of high-quality instruction and employee participation.
• Appointed as the first Chairperson for the Patient Experience Team, overseeing initiatives to enhance patient satisfaction.
• Provided valuable support to the President/CEO and COO in various projects and daily operations.
• Assisted in diverse projects, contributing to the successful execution of organizational objectives.
• Prepared the Governing Board Agenda and materials, ensuring efficient and well-organized meetings.
• Skillfully coordinated and executed various events, ensuring their smooth operation.
• Managed contracts effectively, ensuring compliance and minimizing risks.
• Demonstrated proficiency in risk management.
Accomplishments
Initiated a Customer Service Program for the hospital. Education
Master Gardener Program in Master Gardener
UC Davis - California
January 2019 to June 2019
MBA in Marketing and Finance
Ateneo Graduate School of Business
Bachelor of Science in Major in Marketing
Assumption College
Skills
• Google Analytics
• Indesign
• Marketing
• Digital Marketing
• SEO
• Personal Assistant Experience
• Administrative Experience
• Events Management
• Negotiation
• Web Development
• WordPress
• Adobe Photoshop
• Graphic Design
• Branding
• Analytics
• Social Media Management
• Adobe Illustrator
• Contract Management
• Adobe Creative Suite
• Public Relations
• Budgeting
• Research
• Proposal writing
• Business Analysis
• Strategic Planning
• Pricing
• Microsoft Office
• Fundraising
• Web Design
• Grant Writing
• Business Development
• Email Marketing
• Process Improvement
• Forecasting
• Content Development
• Market Research
• Corporate finance (6 years)
• Human resources (10+ years)
• Volunteer management (5 years)
Awards
2009 San Fernando Valley Business Journal Top 40 Young Executives - Customer Service and Marketing Category
September 2009
Assessments
Spreadsheets with Microsoft Excel — Proficient
August 2023
Knowledge of various Microsoft Excel features, functions, and formulas Full results: Proficient
Social media — Proficient
November 2023
Knowledge of social media techniques and analytics interpretation Full results: Proficient
Project timeline management — Proficient
July 2020
Prioritizing and allocating time to effectively achieve project deliverables Full results: Proficient
HR: Compensation & benefits — Proficient
December 2020
Knowledge of compensation and benefits programs
Full results: Proficient
Verbal communication — Proficient
September 2023
Speaking clearly, correctly, and concisely
Full results: Proficient
Filing & organization — Proficient
December 2023
Arranging and managing information or materials using a set of rules Full results: Proficient
Management & leadership skills: Planning & execution — Proficient September 2023
Planning and managing resources to accomplish organizational goals Full results: Proficient
Principles of accounting — Proficient
July 2023
Preparing financial records according to federal policies Full results: Proficient
Supervisory skills: Motivating & assessing employees — Proficient September 2023
Motivating others to achieve objectives and identifying improvements or corrective actions Full results: Proficient
Bookkeeping — Proficient
May 2022
Calculating and determining the accuracy of financial data Full results: Proficient
Marketing — Proficient
July 2023
Understanding a target audience and how to best communicate with them Full results: Proficient
Attention to detail — Proficient
August 2023
Identifying differences in materials, following instructions, and detecting details among distracting information
Full results: Proficient
Managing accounts in QuickBooks — Proficient
May 2022
Using QuickBooks software to manage business financials Full results: Proficient
Management & leadership skills: Impact & influence — Proficient November 2023
Choosing the most effective strategy to inspire and influence others to meet business objectives Full results: Proficient
Indeed Assessments provides skills tests that are not indicative of a license or certification, or continued development in any professional field.
Additional Information
Board Membership:
• Advisory Board Member, State of California Waterboard 2022 to Present
• Lake Francis Mutual Water Company - Treasurer/Secretary 2019 to Present
• Alcouffe Community Center - Treasurer/Secretary 2017 to 2020