ANNE MELENEY-DISTASSIO, MBA

203-***-**** • ad3nw6@r.postjobfree.com • linkedin.com/in/anne-distassio MARKETING DIRECTOR, PROMOTION, STRATEGY & EVENTS

Marketing executive specializing in, shopper marketing, promotional marketing, strategy, brand management, experiential events, trade shows, social media; leverage latest marketing technology and in-store communication tools to engage audiences and build excitement around brands. Evaluate, negotiate, select, and manage relationships with external agency partners and vendors including ad agencies, digital partners, and consultants to drive innovative strategies and identify target audience segments to drive new growth and customer retention. RELATED SKILLS

CPG Brands & OTC Brands • Shopper Marketing • Promotional Marketing • Brand Building • Project Management • Cross Functional Team Support • Attendee Acquisition • Strategic Planning • Concept Development • Experiential Marketing • Conceptual Development • Digital Marketing • Analytic Skills • External Messages • Market Solutions • Influencer Marketing • Launch Plan End-To-End Consumer Experience • Performance Metrics • Business-To- Business Marketing

EXPERIENCE AND ACHIEVEMENTS

ADK AMERICA ADVERTISING, New York, NY July 2022-Present Account Director

Continue to build brand awareness and increase household penetration of Salonpas (the largest OTC pain patch brand in the world). Carefully evaluate quantitative and qualitative research to develop effective messaging and strategies leveraging broadcast, print, in-store activation, promotions, and events. Bring my background in digital, shopper marketing, promotional events, and conceptual development to the table to create unique and dynamic growth strategies that work to grow the brand and re-shape the category.

} Work smarter with significantly smaller budgets, to ensure promotions and media work harder to produce notable returns.

} Continually monitor and report on the competitive landscape through in-depth analysis of competitive brands and category changes as a whole.

} Monitor and track sales among key retailers to identify KPIs and ensure units moved and shelf space are maintained and positioned for growth.

} Develop and strengthen relationships with Health Care Professionals through communications at trade shows, direct marketing, and targeted digital communications to leverage them as brand ambassadors when treating patients for pain.

THE BUREAU OF SMALL PROJECTS, Rolling Hills, CA (Consulting) March 2021-July 2022 Marketing Strategist

Worked with up-and-coming brands, nonprofits and startups to evaluate the competitive landscape, create strategies that plan their launch to market, and map out suggested tactics and plans to make them stand out and increase revenue. Lead multiple collaborative calls, create and develop three in depth presentations to deliver findings, strategies, and reasoning to each client. Applied big brand experience to smaller businesses to make them a success. INNOVATIVE DISPLAY & DESIGN, Milford, CT 2019-April 2020/Furlough Account Manager / Marketing Specialist

Delegated work and monitored project lifecycles of booths developed for trade shows and events including creative conception, strategic development, execution, and post-program analysis as point of contact for the established trade show agency. Customized strategies and developed presentations to engage brand targets and prospective clients. Planned and led brainstorms for creative and account teams. Wrote engaging copy including conceptual messaging to drive measurable results. Worked collaboratively with teams to execute numerous trade shows, events, mobile tours, and retail environments; facilitated new business relationships.

} Better aligned teams to one shared vision with measurable goals by bringing Account and Design teams together to develop superior creative messaging that effectively engaged and influenced trade show visitors. NAIL MARKETING 360, Stamford, CT 2014-2016

Account Director / New Business Coordinator

Developed strategies, executed multi-channel campaigns, and wrote creative concepts for emerging brands and previously struggling products. Found new business by attending trade shows, coordinating meetings with newer businesses, and working with investors who often purchased dark brands and then re-launched and sold them. Wrote pitch decks. Brought international brands to U.S. markets by developing launch campaigns with clients and investors.

} BIOTA Botanicals became third-largest U.S. pharmaceutical-grade haircare brand after implementing approximately $4M expansion budget to bring products to U.S. market.

} Won shelf space nationally for BIOTA in drug and mass channels by designing competitive sales programs.

} Maximized BIOTA ROI by focusing on consumer segmentation.

} Achieved triple-digit growth for Blue-Emu by expanding distribution to more than 35,000 retail outlets in drug, mass, and grocery channels.

} Transformed Blue-Emu from #10 to #1 dollar item in category.

} Put Blu-Emu brand on race cars for multi-year agreement with NASCAR after presenting marketing plans that showcased profit potential and long-term benefit. SOURCE MARKETING, Norwalk, CT 2011-2012

Account Manager / Director

Appointed to launch new Philips LED light bulb. Communicated with internal brand teams and cross-functional agency team to market Philips Norelco shaver including working with professional athletes such as Nick Swisher and Jonathan Papelbon on advertising campaigns.

} Penetrated new market and transformed lighting category with first-to-market launch of LED; sales grew 27% in one year and more than 6% in one quarter.

RELATED EXPERIENCE

CIRCLE ONE MARKETING MATCH MARKETING GROUP

Account Supervisor, Pfizer

Marketed and promoted brands including Advil, Centrum, Caltrate, and ThermaCare.

} Gained shelf space in overcrowded category and achieved high redemption rates of low-value coupon offers by conceptualizing and executing "Take Action. Take Advil" campaign. Account Supervisor, Campbell / V8

Analyzed marketing strategies, strengths and weaknesses, competition, and sales among key demographic groups and market segments with interagency executives to create annual plans for public relations, interactive, advertising, shopper marketing, and consumer promotions. Worked with internal partners on RFI and RFP.

} Identified V8 core brand as consumer favorite and leveraged popularity by linking other products.

} Won Campbell Soup and V8 accounts by leading brainstorms, writing concepts, and supervising presentation.

Senior Account Executive, Tastykake, Sunoco & Duracell Rebranded Sunoco A-Plus stores.

} Revitalized Tastykake brand through multimedia strategy including television, print, radio, and in-store messaging.

} Expanded product awareness among core target audiences after identifying sports enthusiasts as key target market and partnering with NFL, MLB, and NHL players. KRAFT FOODS (NOW HEINZ), Tarrytown, NY

Promotion Manager, Desserts

Promoted top brands including Jell-O, Cool Whip, Jet Puffed, and Baker’s Chocolate.

} Increased units per purchase and expedited purchase cycles by pioneering partnership negotiations with outside brands to broaden market penetration and drive sales. INTEGRATED MARKETING, Norwalk, CT

Field Promotion Manager, Masterfoods

Marketed key brands including M&M's, Snickers, Pedigree, and Uncle Ben's. Customized target FSIs, P.O.S. vehicles, sales kits, and in-store signage.

} Increased redemption rates and gained Walmart shelf space by leveraging NASCAR and Star Wars partnerships.

EDUCATION

Master of Business Administration (MBA), Marketing Fairfield University, Fairfield, CT Bachelor of Arts (BA), Political Science / English Fairfield University, Fairfield, CT