Candace Hubbard Crum

561-***-****/ad3nt7@r.postjobfree.com

Lake Worth, Florida 33449

(Candace R. Hubbard) Maiden Name

Business Development, Brand MarkeEng, Account and Contract NegoEaEon and Business PromoEng Proven Professional

Extensive experience in Business OperaBons, Business Development, Brand MarkeBng, Account and Contract NegoBaBon, Sales ConsulBng, and Business Market Analysis. Advanced to Director and Leadership roles for corporate, government, and non-profit enBBes which included individual project lead roles, delegaBon and task management of staff within a compeBBve model business structure adhering to compliance guidelines within mulBple segments ranging from the state government, government-sponsored health plan managed by CMS guidelines to funcBoning in Private Sector CorporaBons, adhering to CSOP's. Skills

Technical Skills:

• UBlizaBon of MicrosoW Word, Outlook, Excel

and PowerPoint, iPad, Laptop, Handheld PDA,

Salesforce ApplicaBons

• Developed Market Strategies to help clients

assess business needs and generate increased

profit in the corporate sector

• Managed OperaBons over Consumables area of

250,000 sq. W. high volume mass merchandiser

• Expanded physician network of over 5,000 for

government-sponsored Health Plan (Medicare

Advantage)

• Selected as Senior Team Lead for Provider

RelaBons Department for resoluBon of client/

vendor issues

• Launched new products and developed exisBng

accounts in PharmaceuBcals/Managed Care

industries

• Managed sales territory in the Midwest and

South East by prospecBng and servicing

accounts

• Administered rouBne targeBng, daily planning

and sample accountability reports in corporate

territory posiBons

• Improved market penetraBon and develop

budgets for target accounts (ranked 18th out of

150 reps)

• Organized ConBnuing Medical EducaBon (CME)

speaker programs for clinicians in

pharmaceuBcal sales

• Expedited hospital formulary acceptance for

new products launched (Prevacid and Lipitor)

• Implemented territory business plan quarterly

to maximize return on investment (144% over

quota)

• Increased membership enrollment and

coordinated procurement & fundraising

opportuniBes for small businesses in the non-

profit sector

• Booked major convenBons and events the for

annual calendar, engaged community

involvement and planning

• MarkeBng

• Management Experience

• Event Planning

• Events Management

• Search Engine OpBmizaBon (SEO)

• SEM

• Google AdWords

• Digital MarkeBng

• AnalyBcs

• Branding

• B2B Sales

• Social media management

Work Experience

GeneraEonal Equity Sunrise, FL

Senior Business Advisor December 2020 to Present

• Prospect business owners, both private sector and governmental enBBes, independents, corporaBons and spanning diversified markets from manufacturers, to retailers to distributors

• secure new leads, contracts on the books and close deals targets above 2 million

• Coordinate new referrals daily through lead generaBon

• Book business owners for the monthly meeBng

• Thorough knowledge, understanding and arBculaBng the complexiBes of cost analysis -benefit, and comparaBve financials in terms of savings advantages of program/services to external compeBBve programs/services

• Construct and deliver sales presentaBons targeBng key decision-makers, such as operaBons managers, store managers, area managers, program directors and business owners Illinois LoUery- HQ Springfield, IL

LoUery Sales RepresentaEve June 2017 to December 2017

• Regional Office-Fairview Heights, Illinois. Visited 165 accounts over a 5-week rotaBon schedule by developing a concise rouBng plan for both Corporate and independent Retailers averaged 10 stores per day during an 8-hour day.

• Delivered all MarkeBng Material for the State Loiery to retailers each month and set up Displays and Banners in their locaBons according to planograms.

• Influenced Instant Loiery Sales and Online sales by talking to store managers each visit about ideas on how to improve loiery visibility and space improvements to generate more customer acBvity.

• Sold in new games monthly, collected old or outdated loiery books by running reports on the store Altura- Computer Hardware System and convincing and negoBaBng with store managers to increase new games.

• Conducted In-Store PromoBons to promote state gaming and goodwill with the State Loiery, both for on- line and over the country Bcket sales

Belleville News Democrat-McClatchy CorporaEon Belleville, IL MulE-Media Consultant February 2017 to June 2017

• Office Located in Belleville, Illinois and coverage areas in St. Louis and Belleville).

• Prospected businesses in the St. Louis DMA to sell local adverBsing soluBons for both Print and Digital Products.

• Scheduled appointments with and educated markeBng directors from area businesses on their digital landscape and the compeBBve financials of each industry segment in the local as well as regional and even naBonal market.

• Met and exceeded monthly sales goals and quotas for assigned territory and accounts in St. Louis and Belleville DMA, which also included making sure that customer accounts were paid in full and in good standing to ensure future adverBsing.

• Sold in new customers and managed exisBng customers for Monthly Special SecBons product while upsekng and expanding for both print and digital campaigns, which included planning publishing dates, adverBsing schedules, and magazine content

YP Holdings, LLC Tucker, GA

Digital Sales ExecuEve September 2015 to July 2016

• Created digital adverBsing campaigns across a naBonal plalorm and connected consumers with local businesses

• Offered world-class on-line mobile soluBons through Search Engine MarkeBng lisBngs and brand reputaBon management

• Generated outcomes, leads, and targeted audiences for small to medium size businesses to increase ROI for business owners and operators

• Developed top of my awareness programs for adverBsers to expand their digital footprint by educaBng them on SEM, Google Ad Words, Direct MarkeBng, and Display AdverBsing plalorms Comcast CorporaEon West Palm Beach, FL

ResidenEal Account ExecuEve February 2014 to June 2014

• Solicited residenBal customers in Palm Beach County in assigned turf to provide cable, voice, internet and home security soluBons

• Accomplished weekly sales goals apart of regional team in order to move the naBonal brand of the company (Xfinity) forward

• Delivered sales presentaBons and negoBated prospects for more long-term agreements/contracts within the technology fiber opBcs category

• Handled all installaBon and billing issues to ensure conBnuity of sales and overall customer saBsfacBon Tulsa World Publishing/BH Media Group Tulsa, OK

AdverEsing Media Specialist (Recruitment/Real Estate) January 2013 to August 2013

• Assigned to manage a core base account list of Real Estate and Recruitment accounts in a 21 county DMA coverage area

• Developed proposals and presentaBons for business owners, markeBng professionals, and HR generalists to spend a porBon of their adverBsing budget with print and digital media campaigns

• Generated increased revenue by signing on new accounts and strategically analyzing compeBBve market research to gain credibility and influence with clients, while renewing exisBng contracts

• UBlized computer internal systems to process adverBsement electronically, updaBng graphics, customer tracking, and monthly billing processes and follow-up of all assigned accounts Palm Beach Post/Cox Media Group-Office LocaEon West Palm Beach, FL AdverEsing Account ExecuEve September 2011 to May 2012

• Adapted to a face-paced environment in providing print and digital media soluBons for businesses

• Worked with internal departments such as InnovaBve SoluBons, Ad Layout, and Research for presentaBons

• Developed comprehensive markeBng campaigns for businesses to expand their digital footprint

• Educated clients on new technologies in adverBsing such as SEO and Search Engine MarkeBng American Income Life Insurance Company- (Territory located in South Florida area -West Palm Beach, FL), Waco, TX Corporate HQ

American Income Life Waco, TX

Public RelaEons/MarkeEng Specialist February 2011 to May 2011

• Generated leads and referrals from school boards, labor unions, and businesses in South Florida

• Provided presentaBons to HR Specialists and school administrators for the naBonal Child Safe Program

• ParBcipated in monthly planning and training meeBngs to market Insurance and Life Products

• Managed database of assigned accounts by expanding insurance porlolio of products Walmart Stores, Inc - Fenton, MO

Assistant Store Manager & Business OperaEons March 2009 to January 2010 Store LocaEon, Fenton, MO -Store #805) Corporate Office- Bentonville, Arkansas 3/2009 - 1/2010 Assistant Store Manager & Business OperaEons

• Assigned to Store OperaBons over the Consumables/Pharmacy/Fresh Division for Super-Center in Fenton, Missouri

• Conducted interviews, training & development- coaching of store associates, evaluaBons & scheduling

• Communicated with external vendors to approve space allocaBon of product placement and modular sets

• Conducted regular checks of all coolers and fresh areas monitoring temperature control for compliance

• Conducted safety and sanitaBon checks to ensure food items met federal guidelines and safety measures

• Walked with Health Inspector's from governmental agencies, USDA, and County Health inspectors to perform monthly audits of service areas

• Engaged in daily store meeBngs and tours with internal management to ensure financial/merchandising direcBon was executed according to naBonal markeBng plalorm and policy & procedure of Wal-Mart Well Care/Harmony Health Plan-Corporate Office-Tampa, FL (Chicago Region/Southern IL & St. Louis market) and Office locaEon in Belleville, Illinois)

Senior Provider RelaEons RepresentaEve & Business Analyst

• Wellcare-Comprehensive Healthcare Management - Tampa, FL September 2007 to February 2009

• Launched and contracted new Medicare Advantage Line of Business by expanding network to over 5,000 providers

• NegoBated contracts with such clients as SLU-care, SSM and Washington University-BJC Healthcare Systems

• Managed and evaluated the physician/provider re-credenBaling process including site visits for medical offices

• Audited third party vendors for CMS compliance and implemented projects between internal departments to ensure resolve of idenBfied problem (uBlizaBon of excel spreadsheets, member call resoluBon logs, and computer soWware programs to research account status tracking

• Provided conflict resoluBon of claims reimbursement issues and influenced physicians to build membership panels, and negoBated their contracts

• Conducted presentaBons with internal Quality Nurse Educator's to review Heidis guidelines with clinicians and UBlizaBon Management of Plan

Watson PharmaceuEcal, Inc., Corona, CA

Senior Professional Sales Specialist October 2002 to August 2006 Corona, CA-Corporate office locaEon-(Territory locaEon in Omaha and Lincoln, Nebraska) 10/2002 -8/2006 Senior Professional Sales Specialist

• Managed approximately 150 accounts by consulBng with physicians, nursing staff, pharmacists, and healthcare administrators within the Nebraska/Iowa territory

• Marketed transdermal patch for urinary inconBnence and testosterone patch for ED

• Rolled out new iniBaBve targeBng Long Term Care accounts and product switches

• Launched new Class II analgesic drug for the management of short term acute pain

• Achieved NaBonal Champions Club ranking for territory, ranked 18th out of 150 RepresentaBve Greater Phoenix Chamber of Commerce Phoenix, AZ

Director of Sales & MarkeEng March 2001 to September 2001

• Planned & Scheduled all chamber upcoming events on master event calendar for the year

• Recruited new patrons, solicited funding and increased membership for non-profit chamber

• Coordinated business seminars for members and the general public by working with the SBA and other groups to educate new business owners on proper business channels to operate more efficiently

• Assisted small businesses in securing funding and new contracts to help with start-up cost, as well as overall running a smooth and successful small business.

• Handled all procurement opportuniBes (combined companies)- Wyeth-Ayerst, Abboi Laboratories and Parke-Davis-Collegeville, PA, Abboi Park, IL & Morris Plains, NJ (Territories is St. Louis, Missouri and Rockford, Illinois)

Wyeth-Ayerst Laboratories Lancaster, PA

Territory RepresentaEve/ PharmaceuEcal Sales Rep / Territory Manager February 1993 to February 1998

• Detailed primary care physicians and influenced their prescribing habits

• Targeted health clinics & pharmacies within mulBple states, extensive travel

• Executed call planning and territory planning for "Big Pharma" companies

• Conducted sample accountability, monthly expense reports and market share analysis

• Comprehended pharmacology of Rx products and on- going industry cerBficaBons to increase market share of territory

EducaEon

CerEficaEon/Licensure

. Department of Business & Professional RegulaBon, Real Estate License, State of Florida, 2021

• American Income Life and Gold Coast Insurance School 2011

• BA in Mass CommunicaBon

• Bethune-Cookman University - Daytona Beach, FL August 1986 to July 1990

• CerBficate of compleBon in Store Management, Springfield, MO 2016

• Wal-Mart University

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