Highly creative executive with comprehensive experience directing quality design/visionary

projects from concept through completion for a variety of high-profile clients/brands. Repeated success conceptualizing and executing innovative marketing strategies and cutting-edge creative services to drive brand image, market impact, revenue growth, and organization’s objectives. Adept at partnering cross-functionally with the graphic design and marketing department to build targeted, audience-driven content across all social media channels/digital platforms. Skilled in leading, mentoring, and supporting multi-faceted teams to ensure projects meet all milestones, deadlines, and budget requirements. Elite communicator and presenter distinctively committed to establishing and maintaining long-term working relationships with clients, key stakeholders, and advertising agencies for continuous growth. jessyhayesdesign.com • 848-***-**** • ad3njy@r.postjobfree.com jessyhayes

design

Expert Creative Designer

• Collaborative Design & Development

• Corporate Brand Identity

• Product Life Cycle Management

• Sales & Marketing Initiatives

Areas of Expertise

Jessy Hayes Design, Manasquan NJ 2022 to present Creative Designer

Working one on one with a variety of clients, I have been able to further expand my knowledge of design through video, social media, print, presentations and more making significant impacts for their companies.

• Non-profit work creating annual report and graphics for Lavender Rights Project

• Social media posts (Instagram, Facebook and Pinterest) for the Little HUG drink line

• Video editing, interactive presentations for pitch decks in new company ventures, leading to the full gamut of brand identity and guidelines.

Fusion Marketing, Princeton NJ 2007 to 2022

Creative Director

Bridging the graphic design and marketing department to build engaging content and innovative strategies focusing on meeting customer expectations across all mediums of advertising from concept to execution of the final product. Direct and motivate teams of art directors to help them use their talents effectively.

• Credited with creating brand guidelines that drove company’s mission, vision, and values. Showcased at national trade shows, printed materials, e-blasts, digital advertising, video and social media.

• Launched a global line of adhesive removes and skin protectants packaging line that focused on living a pain free LIFE. “Happy dance” became the platform. Campaigns for packaging materials and more. Professional Experience

Art Director Jerry Roache Direct, Inc., Shrewsbury, NJ Layout/Ad Designer The Coast Star, Manasquan, NJ Junior Designer Hachette and Filipacchi Magazines, NY, Career Note

• Content Development

• Trade Shows & Booth Design

• Video Production & Editing

• Social Media Management

• Analytics Reporting & KPIs

• Strategic Partnerships

• Cross-functional Collaboration

• Team Building & Leadership

BFA, Graphic Design

Rhode Island School of Design, Providence, RI

Education

Adobe Creative Suite; InDesign, Illustrator, Photoshop, Premier, Acrobat, Dreamweaver, Premier and Effects. Microsoft’s Creative Apps; Word, Excel, PowerPoint Technical Skills

click here to view my portfolio

Jessy Hayes

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