Michael Carranza

**** ****** ******* ***** ******** Heights, California 91745

ad3n45@r.postjobfree.com 626-***-**** C

International Sales – Manager of Latin America

Extensive history of delivering solutions and growing Markets in Latin America

Versatile, seasoned, and accomplished business development leader with proven expertise developing end-to-end sale solutions for strategic accounts. Forge relationships with strategic partners, overseeing all aspects of the sales life cycle. Consult on and deliver custom supply chain, logistics, transportation, and domestic / international solutions. Consistently rise to top ranks for sales production and new business development.

Core Competencies Include:

C-Level Solution Selling

Account & Revenue Development

Global Supply Chain, Ecommerce & Logistics Solutions

Contracts & Complex Negotiations

Market Share / Penetration

Sales / Production Reporting & Forecasting

Team Building, Training & Mentoring

Professional Experience

INTENZA FITNESS

Business consulting, Latin America territory APRIL 18, 2022 TO PRESENT

Providing market information and identifying opportunities in the territory

Market research to identify potential distributor and potential prospects.

Identify potential key accounts and club chains for direct negotiations

Build up a solid distributor’s network especially in the key countries to maximize sales.

Free Motion Fitness

Director Of International Sales July 2013 to October 2018

Managed Distributors in each Latin American Country

Performed Extensive Product Educational and Technical Training

Maximized revenue growth from existing and new customers through the development of new sales, product marketing, and customer support strategies; and achieving specific volume growth targets.

Work closely with all divisions of KWE to drive new business.

Conducted detailed analyses of account markets, goals and requirements and develop value-added solutions to meet client objectives; match customers with customized internal solutions

Star Trac

International Sales Manager June 1999 To July 2013

Managed Distributors in each Latin American Country

Managed 4 major Trade Shows per year

Achieved sales within top 5% of global sales from 1999 – 2013

Started with 13 international accounts and grew the territory to 23 accounts

Built external and internal rapport relationships by understanding the customer’s business and support customer retention through collaboration with all resources including the Product teams, Trade Lane Managers, other sales channels, and local Station Management.

Recommend solutions based on customer needs by using industry knowledge

Maintained a proactive account management strategy to minimize churn; maximized new opportunities for revenue growth

Tuff Stuff

International Sales Manager January 1997 to June 1999

Developed Distribution Internationally

Managed 37 Distributors Worldwide

Grew revenue from existing and new customers through the development of new distributors, product marketing, and customer support strategies

Grew revenue from 5% to 35% within two years

California Muscle & Fitness

Owner January 1986 to January 1999

Distribution of Fitness Equipment

Sold food supplements, accessories & fitness clothing

Managed 9 employees

Grew the business to $900,000 annually with 25% YoY Growth

Created and built relationships with customers and grew store front sales

Cardinal Industrial Finishes

Supervisor January 1973 to January 1986

Lead a team of 10 employees

Responsible for production and inventory for my department

Met Q&A Goal of 100% effective YoY

Product knowledge of all paint types

Educational Background

Liberal Studies

Mt. San Antonio College, Walnut, California

Fluent in Both English & Spanish; Conversational in Portuguese

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