KAREN WALTERS, JM,MSIRE

**** * ***** *******, ***.133 • Coral Gables, Florida 33146 • Mobile 305-***-**** Email ad3n1d@r.postjobfree.com

BUSINESS DEVELOPMENT, SALES AND CLIENT ENGAGEMENT EXPERT Highly motivated, accomplished professional with 12+ years experience in all facets of sales, account development and entrepreneurship with proven ability to develop strategic alliances. Excellent Financial and analytical skills ; Expert skill in global business development and implementation of marketing strategies and tactics to support business objectives. Extensive work with marketing teams to drive continuity with end to end operations. Lead player in KPI analysis to translate data into insights and actions to improve operational effectiveness and continuous improvement of marketing activities. Keen business acumen and proven leadership skills. Solid BSA/AML/OFAC experience. PROFESSIONAL EXPERIENCE

Vitro Molecular Laboratories, Director Client Management and Account Development- North America, Caribbean and Central America, 2020-Present, Miami, FL

● Develop, lead and mentor a top-performing team of 10 Senior Client Managers responsible for growth, retention and maintenance of new and existing accounts. Oversee organizational portfolio through B2B and B2C sales, supporting 1000+ accounts.

● Facilitate, identify and expand existing business relationships, close acceptance gaps and develop strategic portfolio / account plans. Originate new business opportunities within existing key client relationships.

● Manage multiple relationships across the organization to ensure strong collaboration and prioritization of key initiatives through sales strategies, presentations and subsequent contract negotiations.

● Lead the development of strategic business plans in collaboration with all clients through development and delivery of program metrics.

● Drive proactive recommendations to solve challenges such as procurement spend/investment optimization, process improvement, and employee engagement/productivity.

● Conduct account reviews with key stakeholders, manage a portfolio of accounts and develop engagement strategy for the entire base under management.

● Consistently forecast and define the next level vision for clients’ programs through customer loyalty, cross selling, providing industry perspective and recommendation with predictive analytics

● Collaborate with internal partners - Risk, Operations, Pricing, Sales, Technology - to strengthen commercial value proposition for clients.

● Identify, customize and reinforce organizational value proposition using financials- Promote team’s deeper understanding of clients’ needs by alignment of company’s value proposition and increase in market share through AI, analytics and analysis. Cultivate a culture of learning, strong challenger sales and consultative relationship management.

● Work closely with Corporate Leadership and system leadership to promote the Corporate Compliance & Privacy Program to all levels of the workforce. Develop, implement, train department heads in all aspects of the referral source contracting compliance review process. Formulated compliance policies, programs, and projects as assigned.

Warren Henry, 2018-2019, Miami, FL

● Oversaw, motivated, and inspired sales professionals, fostering a high-performance culture in the automotive industry.

● Developed and implemented innovative sales strategies based on market insights and trends, empowering teams to exceed customer expectations and maximize vehicle sales.

● Managed schedules, training, and recruitment processes, ensuring the acquisition of top-tier talent through strategic hiring decisions.

● Set ambitious sales goals, driving revenue growth by consistently surpassing targets. Provided feedback and coaching to enhance performance.

● Created comprehensive strategies, budgets, and promotional campaigns aligned with organizational objectives, boosting team performance and brand visibility.

● Utilized data-driven analysis to develop tailored sales strategies, embracing emerging technologies and sales tools for process optimization.

● Cultivated strong relationships with stakeholders, fostering collaborations to deliver exceptional customer experiences and drive revenue growth. Origin World Corp. Consulting Group, Senior Manager, Sales and Marketing, 2012-2020, Palmetto Bay, FL

● Initially brought in as the company's only Sales Representative and charged with increasing visibility and growing sales. Acknowledged for consistently exceeding sales quotas and expanding the company's horizons.

● Pioneered innovations in sales training and customer affiliation. Maintained exceptional frontline selling skills and industry awareness.

● Charged with consultation sales and new business development to the hotel and travel industry.

● Expert at SWOT analysis . Provide effective sales push strategies using revenue management and analytics.

● Created the vision, strategy for 5-10 year milestone plans for development and implementation of revenue management operations for hospitality companies. Promote and launch revenue analytics roadmap for multi property hotel and real estate development companies.

● Developed and implemented platform-specific global marketing strategies in alignment with objectives. Partnering with heads to ensure smooth transition and implementation of global strategies across regions and countries.

● Established and monitored appropriate metrics to provide ongoing feedback and ROI on marketing and advertising campaign effectiveness. Develops data analytics and ongoing assessment of KPI performance across regions. Monitors trends and developments in order to proactively identify needs and take actions to enhance support to the business.

● Led cross-functional brand and creative teams to develop and test new platforms and products to attract and retain donors that drives collections and aligns to vision and values. Promote key brand messages and global creative expression and branding.

● Led KPI discussions and marketing strategies for each region providing the business unit with actionable and detailed conclusions and recommendations.

● Monitor short and long-term market trends that impact brand and continuously identify opportunities and gaps to feed into the strategic brand plans.

● Developed the marketing structure and expertise to align with the operational strategic direction to include functional expertise in Digital, Social and Traditional Marketing methods reaching a diverse donor population and a strong presence in community relations.

● Aligned global marketing activities with Global Communications to drive business continuity.

● Developed and implement an effective market research plan to continuously monitor and understand donor and market behavior and shifts.

● Led significant collaboration with internal and external partners within the industry to improve awareness, image and expansion of targeted donor populations. Provide input into global forecasting and budgeting activities in alignment with overall business objective

Iberostar Resorts, Group Sales Manager, 2013-2015, Jamaica

● Developed and implemented a strategic sales plan of action. Consistently evaluated business trends to modify strategies.

● Promoted and sold to group segments in defined geographic regions. Generated hotel and resort awareness through direct phone sales; direct sales calls; tradeshows and networking groups. Worked closely with the marketing team to solicit, sell and confirm group business required to meet budgeted sales goals.

● Developed accounts by mapping specific business and buying tendencies and including group profiles for each meeting; understanding the hotel’s primary target customer and service expectations, their business issues and concerns; maintained organized and professional plans for correspondence and follow up, while building relationship and loyalty.

● Promoted awareness to corporate, incentive and association markets via travel to respective regions in the country providing presentations and personal sales calls.

● Conducted tours of property to meeting planners and other potential customers while informing of all hotel/resort services available; entertained customers on property, during site inspections, pre-planning trips, and program operation.

● Interacted effectively with Conference Services and Catering, guests/clients, vendors, local community through execution of defined program.

● Executed and supported the operational aspects of business booked (e.g. generating proposal, writing contract, customer correspondence).

● Provided day to day leadership oversight to the group sales associates with a focus on building long-term, value-based customer relationships.

● Developed group sales revenue and operations budget, and provided forecasting reports; routinely updated competitors’ strengths and weaknesses.

● Used social media to establish a presence and build relationships.

● Determined group and contracted rates with RM team. Walt Disney Company, Group Sales Manager, 2011-2013, FL

● Assisted in the development and successful implementation of a regional sales and marketing plan, driving business growth and market expansion.

● Proactively targeted and solicited new and existing business opportunities, employing a strategic and aggressive approach to maximize revenue generation.

● Demonstrated strong negotiation skills in processing contracts for group business, ensuring favorable terms and optimal profitability for the organization.

● Collaborated closely with conference and catering services, as well as operational departments, to seamlessly coordinate service delivery and ensure exceptional customer satisfaction.

● Conducted engaging site tours to showcase facilities and amenities, establishing and nurturing strong relationships with key clients, fostering loyalty and repeat business.

● Monitored and maintained service quality standards by effectively identifying, coding, and summarizing customer complaints. Analyzed trends and recommended improvements to enhance overall customer experience.

● Monitored production and evaluated trends within the assigned markets, holding the Sales Team accountable for key accounts within their respective territories.

● Created a comprehensive weekly planning presentation for CEO-level sales meetings, providing valuable insights and updates on sales performance and market trends.

● Recognized for exceptional performance and promoted from Associate to Manager within a span of 10 months, demonstrating dedication, skills, and leadership qualities. EDUCATION

Florida International University School of Law, Miami, Florida Juris Masters in Banking Compliance, CPAML Certification, Florida International Bankers Association, GPA 4.0

Florida International University Hollo Graduate School of Business MSIRE, Masters in International Real Estate, Emphasis in Corporate Finance GPA 3.9

2018 PREA Scholar

2018/19 Bain Global

Scholar

2018/19 CREW Scholar

Florida International University, College of Business Administration, Miami, Florida Bachelor of Business Administration – Double Major: Finance, International Business; Minor: Marketing

Florida International University International Program-LATAM and Caribbean, Emphasis: International Marketing and Strategic Management

Contact this candidate