CONTACT

ad3mly@r.postjobfree.com

480-***-****

EDUCATION

Texas A & M University

College Station, Texas

BBA, Marketing

PROFICIENT IN

MARKETING PLANNING

ADVERTISING/MEDIA

STRATEGY

BRANDING/POSITIONING

PUBLIC RELATIONS

PRODUCT DEVELOPMENT

WEBSITE MANAGEMENT

SOCIAL/DIGITAL STRATEGY

AGENCY MANAGEMENT

MEDIA BUYING

CREATIVE DEVELOPMENT

ALOHA ENTERPRISE

PHOTOSHOP/ILLUSTRATOR

INDESIGN/ WORDPRESS

AWARDS

AzHLA Stars of Industry

Good Earthkeeping award

for Arizona Biltmore’s Green

Initiative

Eight HSMAI awards

RockResorts brand ads, direct

mail and collateral for

Xanterra Parks & Resorts

brand ad

Preferred Hotel & Resorts

Worldwide MAX award for

RockResorts excellence in

collateral

MARKETING AND COMMUNICATIONS LEADER who executes strategic marketing initiatives that exceed revenue goals. An effective leader.

EXPERIENCE

Concept Entertainment Group, SCOTTSDALE, AZ FEB 2020- FEB 2024 DIRECTOR OF MARKETING COMMUNICATIONS

Thirsty Lion Gastropub, Grand Central Bowl, Central Kitchen Food Hall

• Oversaw the company's marketing efforts from creative to operations.

• Developed year-long strategic plans, created and executed campaigns, manage budgets, and grand opening efforts of new locations

• Led team to launch Central Kitchen Food Hall (5 new virtual brands) specializing in online ordering and delivery via third party platforms. At height managed 240 storefronts across 4 channels (DoorDash, Uber, GH, Postmates) GENUINE CONCEPTS, INC., PHOENIX, Az FEB 2018- FEB 2020 DIRECTOR OF MARKETING COMMUNICATIONS

The VIGS, Ladera, Little Woody, The Womack, The McMillan (Flagstaff Managed marketing and social media strategy, creative, and branding for each

• Oversaw execution all traditional and online advertising and social media

• The VIG FB Growth: 2018: 5%, 2019: 3.1%; Instagram Growth: 2018: 20%, 2019: 32%

• 2019 generate press valued at $75K+

• Launched guidelines for neighborhood marketing; 2019 VIG Gives grew 21% YOY

• 2018 comparable sales increased 2.0% YOY, and guests counts 1.5% GUY & LARRY RESTAURANTS, INC., SCOTTSDALE, AZ MAR 2015-FEB 2018 DIRECTOR OF MARKETING

Roaring Fork, Salty Sow (Texas, AZ); Red Ash Italia, ATX Cocina, Tumble 22 (Austin) Led the advertising strategy, positioning, creative, media and promotions

• Managed programs and created communication materials to drive traffic

• Supported operations team for new restaurant openings

• Developed plans with customized strategy to leveraged local opportunities

• Executed online response strategy resulting in lift of review scores from 4.4 to 5.0 MEDAIRE Phoenix, AZ FEB 2014-MAR 2015

MANAGER, MARKETING & CORPORATE COMMUNICATIONS

Responsible for corporate communication strategies to support sales efforts for commercial airlines, business aviation, and yachting

• Established company’s first global quarterly newsletter initial 3 months on job

• Created MedAire’s 30th Anniversary video and historical timeline

• Drove internal and external messaging cross functionally with senior management

• Managed online brand presence, crisis communication, product and drug recall BRIDGES MEDIA GROUP, INC., SCOTTSDALE, AZ SEPT 2012-FEB 2014 CONTRACTOR

Planning/buying traditional media & digital strategy for OdySea Aquarium and Butterfly Wonderland.

• Netted agency an additional $75K in income per year through media negotiations

• Initiated OdySea Aquarium interactive awareness campaign with Scavenger Hunt throughout the Valley, increasing OdySea Facebook audience 1471% in 30 days. JULIA THORN page 2

ENCHANTMENT GROUP, SCOTTSDALE, AZ DEC 2011-AUG 2012 DIRECTOR OF MARKETING COMMUNICATIONS

Enchantment Resort, Mii Amo Spa, Tides Inn

• Developed integrated public relations, online marketing communications, and social media, property blogs

• Responsible for press trips, VIP stays and all filming on property, media pitching, interviews, photo shoots, broadcast segments and familiarization trips

• Oversaw internal and external communications throughout hotels—in-room collateral, spa initiatives, guest communications, email newsletters and e-marketing tactics

• Worked with hotel department heads to determine newsworthy packages, activities, and retreats EDDIE V’S RESTAURANT GROUP, SCOTTSDALE, AZ OCT 2009-DEC 2011 DIRECTOR MARKETING COMMUNICATIONS

Eddie V’s, Wildfish Seafood Grille and Roaring Fork (Texas, Arizona and California)

• Developed brand positioning and marketing strategy to enhance brand presence

• Directed marketing initiatives, promotions and public relations programs for multiple concepts

• Realigned public relations agencies and streamlined cost savings 8%

• Managed online, traditional and social media; rewards programs; menu development; community relations

• Consolidated media buys for better efficiencies and spend for restaurants, corporate savings 3% ARIZONA BILTMORE RESORT & SPA, PHOENIX, AZ MAR 2007-APR 2009 DIRECTOR MARKETING COMMUNICATIONS

• Responsible for the development and implementation of Arizona Biltmore Resort & Spa’s overall public relations and marketing programs for multiple food & beverage outlets, four 18-hole championship golf courses, spa and 738-room resort including online, traditional and social media planning; community and corporate relations; internal communication; website redevelopment and on-going improvements

• Team Lead of Green Committee implementing eco-friendly program for the Biltmore in which The Arizona Biltmore received the Good Earthkeeping award for its Green Initiative being implemented throughout the resort by Arizona Hotel & Lodging Association at the Stars of Industry Awards. GROUP ACCOUNT DIRECTOR, E.B. LANE MARKETING COMMUNICATIONS, PHOENIX, AZ MAR 2003-MAR 2007

• Oversaw creative development, media planning, execution and public relations of the client’s business— Arizona Biltmore Resort & Spa, RockResorts, Phoenix Convention & Visitors Bureau, Xanterra Parks & Resorts, Keystone Resort & Conference Center, Arizona Dept. Of Health Services, DMB/Santaluz

• RockResorts and E.B. Lane were recognized by the industry in 2003 with three HSMAI awards and eight in 2004, included brand ads, direct mail and collateral. RockResorts received the MAX award in 2004 from Preferred Hotel & Resorts Worldwide for excellence in collateral developed by E.B. Lane ACCOUNT SUPERVISOR, EVANS, HARDY + YOUNG, INC., SANTA BARBARA, CA MAR 1998-MAR 2000 Responsible for creative development, promotions and media for Chi-Chi’s Mexican Restaurant

• Developed lunch program, increasing daypart 11%, beverage insert increasing average dinner check by 3% ACCOUNT MANAGER, GSD&M ADVERTISING, AUSTIN, TX MAY 1994-MAR 1998 Managed client accounts for Fannie Mae Corporation, Fannie Mae Foundation, Pearl Vision

• Spearheaded contract negotiations for Fannie Mae Foundation’s Home Team program with 12 NBA teams; coordinated team partnerships, PSA’s and appearances

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