DANIELLE DE JESUS

Integrated Marketing Coordinator & C-Suite

Administrative Assistant.

Experience

In my capacity as a Marketing Coordinator at Ashley Furniture, I played a pivotal role in successfully launching nine new stores within a single year. My duties encompassed the strategic development and execution of marketing campaigns aimed at enhancing foot traffic and driving sales for each store inauguration. Collaborating seamlessly with store management teams, creative agencies, and vendors, I orchestrated the creation of compelling marketing collateral. Additionally, I spearheaded the coordination of media buys and adeptly managed budgets to ensure the overall success of these initiatives. July 2021 -Current

Marketing Coordinator

Factory Direct Enterprises: DBA Ashley Furniture

ad3mgb@r.postjobfree.com

347-***-****

33 Meeker Avenue, Edison, NJ

08817

Contact

Skills

Critical thinking

Teamwork

As the Marketing Coordinator at Ashley Furniture, I spearheaded end-to-end management of diverse marketing campaigns, demonstrating a dynamic approach. My responsibilities extended to effective collaboration with external vendors. I played a pivotal role in crafting and distributing targeted marketing briefs for Homestores and Outlets, ensuring precise alignment with promotions. A marketing dynamo, I consistently ensured that our messaging resonated, making a significant impact on driving sales. Additionally, I seamlessly integrated administrative tasks into my role for comprehensive campaign success.

Organized

Communication

Meeting deadlines

Event Planning

Brand Management

Social Media Marketing

Analytics and reporting

PowerBI

Mircosoft Office

Word

Excel

Sharepoint

Hud

HPD Registration

DHCR

SEC 8 Vouchers

ECB

DHS

Sec 8 Recertification

RIPE

Sharepoint

Fellow

Smartsheet

Adobe acrobat

Campaign Management:

Planned, executed, and monitored multi-channel marketing campaigns to enhance brand visibility and drive lead generation.

Coordinated with cross-functional teams to ensure seamless execution of marketing initiatives. Content Creation:

Developed compelling and engaging content for various platforms, including social media, blogs, and email campaigns.

Collaborated with designers and writers to produce visually appealing and on-brand marketing materials for our direct mail campaign.

Event Coordination:

Organized and managed promotional events, trade shows, and product launches to maximize brand exposure and customer engagement.

Oversaw logistics, vendor relationships, and post-event analysis for continuous improvement. Planned and executed nine grand openings within 9 months duration. Market Research:

Conducted market research to identify industry trends, customer preferences, and competitive landscapes.

Utilized findings to inform marketing strategies and product positioning. Data Analysis:

Analyzed key performance indicators (KPIs) to measure the success of marketing campaigns and made data-driven recommendations for optimization. Utilized tools like Google Analytics to track website traffic and user behavior. Collaboration and Communication:

Fostered effective communication and collaboration between marketing, sales, and other departments to ensure alignment of goals.

Facilitated regular meetings to update stakeholders on marketing initiatives and gather feedback. Email Marketing:

Implemented targeted email marketing campaigns, including segmentation, A/B testing, and performance analysis.

Managed email databases and ensured compliance with data protection regulations. Available Upon Request

Reference

Conduct comprehensive market research to identify emerging fashion trends and consumer preferences. Analyze competitor activities and industry reports to stay informed about market dynamics. Vendor Collaboration:

Cultivate and maintain strong relationships with vendors, negotiating terms, and ensuring timely deliveries. Collaborate with suppliers to source high-quality merchandise at competitive prices. Assortment Planning:

Assist in developing and implementing strategic assortment plans to meet customer demands and maximize sales. Work closely with the buying team to curate a balanced product mix that aligns with the store's brand image. Purchase Order Management:

Create, manage, and track purchase orders to maintain optimal inventory levels and prevent overstock or stockouts. Coordinate with suppliers to address order discrepancies and ensure timely resolution. Inventory Control:

Monitor inventory turnover rates and implement strategies to minimize excess stock and markdowns. Conduct regular stock assessments and recommend adjustments to maintain a fresh and appealing product assortment. Sales Analysis:

Analyze sales performance data to identify product trends and make informed decisions for future buying. Implement data-driven strategies to optimize product placement and promotion effectiveness. Promotional Activities:

Collaborate with the marketing team to plan and execute promotional events and sales campaigns. Develop and implement effective markdown strategies to maximize sales and clear slow-moving inventory. Fashion Showroom Management:

Coordinate and participate in showroom visits to assess new collections and make informed buying decisions. Provide feedback to vendors on product assortment and collaborate on exclusive offerings. Merchandising Support:

Work closely with the visual merchandising team to ensure that product displays and layouts align with marketing strategies. Provide input on store layout and product presentation for optimal customer experience. Communication Skills:

Effectively communicate with cross-functional teams, including merchandising, marketing, and store operations. Collaborate with team members to share insights, align on goals, and ensure seamless execution of buying strategies. Lesters Clothing 2006-2018

Administrative Assistant & Asst Buyer

Establish workflow processes, monitor daily productivity, and implement modifications improve overall. performance of personnel.

Optimize organizational systems for payment collections,AP/AR, deposits and record keeping. Ensure full compliance with DHS and NYC voucher program regulations and guidelines. Stay updated on changes in housing policies and communicate updates to relevant stakeholders. Facilitate positive relationships with tenants receiving DHS and NYC vouchers, addressing concerns and ensuring a high standard of living.

Communicate effectively with tenants to provide information on program requirements and address inquiries.

Conduct regular property inspections to ensure compliance with health and safety standards. Address maintenance issues promptly to maintain a well-kept and habitable environment for residents. Administer lease agreements in accordance with program guidelines, including rent collection and lease renewals.

Manage lease documentation, ensuring accuracy and completeness for program reporting. Construct Property Soultions Jan 2018 - June2021

Property Management Assistant

Dedicated and detail-oriented Assistant Buyer with a passion for fashion and a keen understanding of market trends. Proven ability to support the buying team in selecting and procuring merchandise that aligns with the store's brand and resonates with the target demographic. Adept at conducting thorough market research, analyzing sales data, and collaborating with vendors to ensure a well-curated and profitable product assortment. Possesses strong organizational skills and the ability to manage purchase orders, inventory levels, and promotional activities. Excels in fostering positive vendor relationships and negotiating favorable terms. Eager to contribute creativity and analytical insights to enhance the store's product offerings and drive sales. As a seasoned professional with a wealth of experience, I’ve not only excelled in launching nine new stores within a year as a Marketing Coordinator at Ashley Furniture but have also demonstrated expertise in managing over 25 properties, particularly focusing on single-room occupancies through my work with Section 8 DHCR. My proficiency extends to navigating the complexities of DHS, showcasing a comprehensive skill set in housing management. From strategically developing and executing marketing campaigns to enhance foot traffic and drive sales, to hands-on management of diverse properties, I bring a dynamic blend of marketing prowess and property expertise to the table. My collaborative approach with store management teams, creative agencies, and vendors has consistently yielded compelling marketing collateral. Moreover, my in-depth experience with Section 8 DHCR and DHS reflects my ability to navigate regulatory landscapes seamlessly. In summary, I am a versatile professional adept at not only elevating marketing initiatives but also managing a diverse portfolio of properties with precision and expertise.

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