Abimbola Adefolalu

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Abimbola Adefolalu

Plot 20, Ayodele Fanoiki Street, Magodo Estate,Phase I, Lagos, Nigeria 234********** ad3m6l@r.postjobfree.com, ad3m6l@r.postjobfree.com linkedin.com/in/abimbola-adefolalu PROFILE

I am a seasoned professional with growth, training, experience and over a decade from the root of sales, to premium trade marketing, digital marketing, customer relationship management, management, business development, construction and real estate. I am intelligent, passionate and result driven individual with great personality

I have been fortunate to actively participates in few sectors both in B2B and B2C within these few years and I have been able to attained these key achievements; In Real Estate and Construction. I, with my teams increased the members and investors of Perfection Real Estate Investors Cooperative Society by over 400%( from 61 to 286) and Capital of Over 1000% growth ( approximately 62 Million Naira to Over 700 Million ) within 7 months. In 2012 spare headed marketed, sold and supervised 100% solar panels and solar powered pumps to all Lagos state cooperative farmers for MBecoenergysystems Ltd. In Food and Beverages Industry, I led a team on a project FOE (Focus on East) to increase the value for money market share of Life lager bear in the east region from 13% to 88% within 3 months in 2014 for Nigerian Breweries Plc. Grew innovative brands Net Numeric Distribution (Ace roots, Ace passions, Breezers and Star tripple X) to 100% in 35 days in 2015. Created consignment stock strategies to develop and expand existing customer sales within the region, which resulted in a 5% increase in the customer’s monthly sales of Nigerian Breweries products. I established four new key accounts (Key Distributors) in a single year

(2015) through successful client management and development. Developed and implemented new loss prevention methods within my sales area which resulted to 10% reduction in loss and damages and boosted my distributor’s satisfaction rating to 80% under 10 months of my management in 2015. During my function as a market developer, conceptualized and launched of 33 Export lager beer Net Numeric Distribution scheme in Delta State to 94% NND before I left.

Presently I have made a mark and had achievement in media and finance industry. As a consultant for Business Day Newspaper, I headed the strategic design, route to market and of sales and market of their latest product from their business and intelligent unit, A consultant and Acting GM/Sales, Marketing and Customer Relation for First World Communities a leading real estate company in west Africa, leading the takeover of sales and marketing of over 31Billion Naira worth of products, with superior marketing strategy and campaign and enhancing the customer satisfaction and retention. And now as COO/CMO of the best solution provider to Real Estate Facility management and construction in the country Mega Labourers Services Limited.

WORK EXPERIENCE

COO/CMO Mega Labourers Services Ltd, Nigeria April 2019 to Present Real Estate, Business Development, Facility Management, Construction, Client Servicing and Customer Management.

• Establishing and improving the company process to enhance effectiveness in delivery.

• Ensuring that the objectives of the company are met by designing and aligning the strategy to generate revenue and overall corporate business outlook.

• Responsible for rejuvenating and sustaining company’s brand to generate revenue and growth.

• Working closely with the Chief Executive Officer; to develop strategies and execute tactics that communicates the company's mission and vision.

• Member of the Group’s Management Committee and attends board meetings. Abimbola Adefolalu

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• Providing strategic direction and guidance on Marketing plans and campaign.

• Developing pricing strategies, balancing firm objectives and customer satisfaction.

• Identifying, developing, and evaluating marketing strategy, new construction methodology, effective facility management, based on knowledge of establishment objectives, market characteristics, and cost and mark-up factors.

• Evaluating the financial aspects of product development, such as budgets, expenditures, research and development appropriations, and return-on-investment and profit-loss projections.

• Communicating the value proposition of the products and services to the management team and develop tools that support the revenue generation and growth.

• Developing and leading a management team that will develop and execute new concepts new technology, marketing models, sales channels and partners for rapid disposal of inventory.

• Determining buyer’s actions, how they buy and their buying criteria; be the expert on competition and how to outperform them.

• Develop customer acquisition strategies in alignment with company business objectives and targets.

• Overseeing processes especially sales and marketing promotion of products/services of the company in all regions of the country.

• Preparation of annual, bi-annual, quarterly and monthly budget/plans for the company.

• Development and management of database for all existing and prospective clients.

• Conducting surveys to obtain feedback on perception of company’s products and service delivery

• Responsible for appraising the performance of all heads of departments.

• Responsible for overseeing the Group’s Public Relations by relating with and using all forms of media and communication strategy to build/maintain and manage the brands in the Group.

• Oversees the development and the implementation of frameworks for identifying and marketing new business opportunities.

• Manages press relations, speaking engagements and special events.

• Oversees printed promotions and electronic promotions such as web sites and social media and trade show exhibitions.

• Developing Policies & Procedures to guide the operations of the company.

• Managing the coordination of administrative functions, service delivery, strategy and budgets by enforcing adequate controls to ensure the organisation runs optimally.

• Ensuring smooth operation of ICT infrastructure and upgrade as necessary to provide the framework, support and capability for superior service delivery.

• Ensuring adequate personnel provision to drive the company’s objectives.

• Managing Human Resources within the group including setting Performance Targets within defined time-frame, preparation of Effectiveness Areas (Balanced Scorecard) & Personal Development Programmes e.g. relevant Trainings.

GM, Sales, Marketing, Customer Relation First World Communities Aug 2016 to March 2019 Real Estate, Business Development, Facility Management, Construction, Client Servicing and Customer Management.

• Established and improved the sales & marketing process to enhance effectiveness.

• Ensured that the sales objectives of the company are met by aligning marketing strategy to drive sales and overall corporate business strategy.

• Responsible for rejuvenating and sustaining company’s brand to generate sales and new business.

• Worked closely with the Chief Executive; partnering with the senior leadership to develop strategies and execute tactics that communicates the company's brand message and implementing same across the organization.

• Worked with agents, vendors, lawyers and members of the press to establish a high profile for the business.

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• Member of the Group’s Management Committee and may attend board meetings on invitation

• Provided strategic direction and guidance on Marketing plans and campaign.

• Analysed market trends and recommend changes to marketing and business development strategies based on analysis and feedback.

• Developed pricing strategies, balancing firm objectives and customer satisfaction.

• Identified, developed, and evaluated marketing strategy, based on knowledge of establishment objectives, market characteristics, and cost and mark-up factors.

• Evaluated the financial aspects of product development, such as budgets, expenditures, research and development appropriations, and return-on-investment and profit-loss projections.

• Communicated the value proposition of the products to the sales team and develop the sales tools that support the selling process of your products.

• Developed and led a sales and marketing team that developed and executed new concepts, marketing models, sales channels and partners for rapid disposal of inventory.

• Determined buyer’s actions, how they buy and their buying criteria; be the expert on competition and how to outperform them.

• Developed customer acquisition strategies in alignment with Group business objectives and targets.

• Oversaw sales promotion of products/services of the Group in all regions of the country.

• Ensured aggressive selling of Groups’ products and services to target companies in all regions of the country.

• Prepared of annual, bi-annual, quarterly and monthly marketing & sales budget/plans for the company.

• Developed and managed of database for all existing and prospective clients.

• Conducted surveys to obtain feedback on perception of Groups’ products and service delivery

• Responsible for appraising the performance of team members.

• Liaised with brand management company to organize marketing and branding campaigns for the Group.

• Oversaw the Group’s Public Relations by relating with and using all forms of media and communication strategy to build/maintain and manage the brands in the Group.

• Oversaw the development and the implementation of frameworks for identifying and marketing new business opportunities.

• Responsible for all market research activities aimed at identifying potential opportunities for each target market segments.

• Responsible for negotiating with corporate clients and partners in order to minimize risks, maximize profits and provide a good level of stakeholders’ relationships within the constraints of the Group’s corporate and marketing strategies.

• Attended to client presentations and helps prepare request for proposals (RFPs) that would be used to pitch and win new businesses.

• Managed press relations, speaking engagements and special events.

• Oversaw printed promotions and electronic promotions such as web sites and social media and trade show exhibitions.

• Developed Policies & Procedures to guide the operations of sales & marketing.

• Carried out other assignments as may be delegated by the President

• Managed the coordination of administrative functions, service delivery, strategy and budgets by enforcing adequate controls to ensure the organisation runs optimally.

• Ensured smooth operation of ICT infrastructure and upgrade as necessary to provide the framework, support and capability for superior service delivery.

• Ensured adequate personnel provision to drive the company’s objectives.

• Managed Human Resources within the group including setting Performance Targets within defined time-frame, preparation of Effectiveness Areas (Balanced Scorecard) & Personal Development Programmes e.g. relevant Trainings.

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Marketing Development Manager Nigerian Breweries Plc, Heineken, PH Nigeria Jan 2016 to Aug 2016 Foods and Beverages Industry

• Key promoters and local area representative coordination and management.

• Prompt report rendition to the zonal market development manager.

• Training and development of LARS (Local area representatives)

• Trade market analysis and competition analysis

• LARS journey list approval and implementation.

• Appointment of drop points in strategic locations.

• Drop points management and development.

• LARS account management and reconciliation.

• Activation brief generation and implementation.

• During my function as a market developer, Conceptualized and Launched of 33 Export lager beer Net Numeric Distribution scheme in Delta State to 94% NND before I left.

• Developed and implemented new loss prevention methods with my sales area which resulted to 10% reduction in loss and damages and boosted my distributor’s satisfaction rating to 80% under 10 months in 2015.

Key Account Executive Nigerian Breweries Plc, Heineken, Asaba Nigeria Jan 2015 to Dec 2016 Foods and Beverages

• Managing distributors, whole seller indigenous, wholesellers (Bulk breakers) in Anambra state (Nnewi, Ekwulobia, Imuse, Akwaeze and Obeledu axis) and Delta state (Asaba, Ebu, Isseleuku, Onichaolona, Onuchigbo, Ogbolu, Illah, Ogwashuku, Ibusa,Iseleasagba and environ)

• Ordering creation and selling to distributors and whole seller indigenous.

• Stock management, net numeric drive and availability of products.

• Negotiating prices and regulating prices within customers.

• Grew innovative brands Net Numeric Distribution (Ace roots, Ace passions, Breezers and Star tripple X) to 100% in 35 days in 2015.

• Devised project controls, cost estimation, and other business support services to technical line management.

• Created consignment stock strategies to develop and expand existing customer sales within the region, which resulted in a 5% increase in the customer’s monthly sales of Nigerian Breweries products.

• Collaborated with prospective clients (Whole sellers and distributors) to prepare efficient product marketing strategies and drive business development.

• Established two new accounts (Distributors) in a single year (2015) through successful client management and development.

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Retail Sales Executive Nigerian Breweries Plc, Heineken, Benin Nigeria Mar 2013 to Dec 2014

• Competition activities analysis and reports.

• Customer and consumer complaint handling.

• Sales and marketing presentation, Sales and marketing argument.

• Merchandising and awareness management.

• Scheduled an average of 67 appointments per week.

• Organized joint sale calls with current customers and outside vendors.

• Shared product knowledge with customers while making personal recommendations.

• Created strategies to develop and expand existing customer sales, which resulted in a 5% increase in monthly sales.

• Maintained friendly and professional customer interactions.

• Answered customers questions regarding products, prices and availability.

• Emphasized product features based on analysis of customer’s needs.

• Attended trade shows and sales conferences.

• Led a team on a project FOE (Focus on East) to increase the value for money market share of Life lager bear in the east region from 13% to 88% within 3 months in 2014.

• Spear headed a remarkable worst-to-first trade marketing transformation in Asaba sales area. Sales / Marketing Consultant Perfection Real Estate Investors Cooperative Society Sept 2012 to Feb 2013

• Organizing meetings and making sales presentation for both members and prospects.

• Sales and marketing of lands and properties to target customers.

• Managing members accounts, bonuses and incentives.

• Forecasting, analysis and monitoring of properties and it values.

• Relationship building and management between investors and customers. Project (Sales) Consultant MBecoenergysystems Limited, Lagos Nigeria Jan 2012 to Feb 2013 Solar panels, Solar powered pumps sales, marketing and installation.

• Surveyed fish farmers in Lagos state and provided alternate source of energy (solar) to power their pumps for water supply to their fish farms in conjunction with Lagos state ministry of agriculture and commercial.

• Marketing and sales of solar panels, solar power pumps, inverters, and solar gadgets both for homes and farms.

• Worked and guided the engineers and technicians in giving the appropriate energy needed by the farmers to get the required water.

• Visited the farmers and help them in keeping records and also giving them new innovation and effective ways of managing their farms.

• Recommended and helped customers select merchandise based on their needs. Abimbola Adefolalu

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• Giving seminars and presentation to large farm communities and following up in their progress Managing MB farms and all related activities of the company.

• Exchanged returned merchandise for customers quickly and efficiently.

• Confirmed that appropriate changes were made to resolve customers problems.

• Marketed, sold and supervised 100% solar panels and solar powered pumps to all Lagos state cooperative farmers in 2012.

EDUCATION & QUALIFICATIONS

Indian Institute of Management, Banglore – Customer Relationship Management 2017 University of South Wales, UK – Master of Business Administration 2016 Chicago Institute of Business, USA – Leading and Managing Managers 2016 Chicago Institute of Business, USA – Knowledge Management 2016 Global Sales Academy, Heineken – Sales and Trade Marketing 2014 Global Sales Academy, Heineken – SAP 2013

StraptPM Management School, Lagos – Project Management 2011 Federal University of Agriculture Abeokuta – B. Agric. (Second Class Upper) 2010 ADDITIONAL INFORMATION

Trainings: SIY 2019, Operations Management [2017], Knowledge Management [2016], Global sales Academy: Ways for sales [2015], Key Account Management [2015], Subordinate Building and Capability Development [2015], Perfect Sales Execution [2014], Project Management [2011], Academy Achievement Award [2006], SAP [2014]

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