SANJAY WADHWA

Cell No: 903**-*****

E-Mail: ad3m2y@r.postjobfree.com

Linkedin:sanjay-wadhwa-20bb4524

CHANNEL SALES/BUSINESS DEVELOPMENT/ DISTRIBUTOR SALES

ASSINGMENTWITH A LEADING ORGANISATION

Professional Synopsis

Senior level assignments in Sales & Marketing with an organization of repute preferably in OTC,FMCG and SPORTS Industries.

Sincere &22 plus years of Experienced in diversified product segment with knowledge of OTC and FMCG segment. Improved the skill set by working in Direct Distributor, Channel and Corporate Marketing & Sales levels. Strong leadership quality to handle team and motivational skills toaccomplish organizational goal.

EMPLOYMENT SUMMARY

Since Oct’23-Present with G.L Healthcare (OTC & FMCG Products Division) as Regional Businesss Manager, Based at Indore for M.P,Gujrat & Rajasthan.

Role:Handling Sales team of 03 Area Sales Managers and 21 Business Development Managers.Launched and Developing Co.’s OTC & FMCG products Division’s sales operations through Appointed new channel sales network,i.e 5 Super Stockists in Indore/Jabalpur/Ahmedabad/Vadodara/Rajkot.HandlingCo.’s products/schemes distributions, planning and organizing events like brand launches.Currently handling 05 Super Stockiests. Taking care of MP/ Gujarat/Rajasthan’s sales operations.Managing and Recruiting Sales team Operations,and increasing the profitability of area.Resposible to implement Co’s sales strategies, collection and distribution plans.Effective utilization of indirect coverage, up gradation of outlet, Taking care of training part of Field force as well as dist.sale man for maximum productivity and visibility.

NOTABLES

• Appointed 5 new Super Stockiest at Indore/Jabalpur/Vadodara/Ahmedabad/Rajkot.

• Recruited Sales Team in Vacant areas.

• Appointing New Distributors in vacant and uncovered distribution areas of MP & Gujrat.

• Successfully started Sales Operations in MP/Gujrat/Rajasthan

Since July’2022-Aug’2023 with Allen Laboratories OTC & Ayurvedic Products Division as Regional Sales Manager, Based at Indore for M.P & Gujrat.

Role:Handling Sales team of 02 Area Sales Managers,12 Sales Officers.Developing Co.’sOTC & Ayurvedic products Division’s salesoperations through channel sales network.HandlingCo.’s products/schemes distributions, planning and organizing events like brand launch.Handling 04 Super Stockiest along with 68 distributors. Taking care of MP and Gujarat’s sales operations.Managing Sales team operations,and increasing the profitability of area.Resposible to implement Co’s sales strategies, collection and distribution plans.Effective utilization of indirect coverage, up gradation of outlet, Taking care of training part of Field force as well as dist.sale man for maximum productivity and visibility.

NOTABLES

• Appointed 4 new Super Stockiest at Indore/Jabalpur/Vadodara/Ahmedabad.

• Recruited Sales Team in Vacant areas.

• Appointed New Distributors in vacant and uncovered distribution areas of MP & Gujrat.

• Successfully started Sales Operations in Gujrat

Since May’2018-June’22 with MVPL(Mahesh Value Products Pvt.Ltd.Chennai)SPORTS &FMCG Division as Zonal Sales Manager, Based at Indore for West Zone

Role:Handling Sales team of 04 Area Sales Managers,18 Territory Sales Officers(TSO)along with 05 Territory Sales Representatives(TSR). Developing Co.’s Spices & Sports products sales operations through channel sales network and Handling 04 Co.’s products/schemes distributions, planning and organizing events like brand launch and Retailers & Distributors Meet, in CFAs and 04 Super Stockiest along with 106 distributors. Taking care of entire West Zone i.e. MP/CG/Gujarat& Entire Maharashtra, Including Mumbai. Managing Sales team operations, New Products Launches and increasing the profitability of area.Resposible to implement Co’s sales strategies, collection and distribution plans. Implementing shop promotion to develop& improve distribution system. Specific product focus, Market/outlet expansion, Effective utilization of indirect coverage, up gradation of outlet, Taking care of training part of Field force as well as dist.sale man for maximum productivity and visibility.Handledvolume of 4.80 crore annually.

NOTABLES

• Appointed 4 new Super Stockiest in at Indore/Nagpur/Mumbai/Ahmedabad.

• Successfully launched Co.’s South Indian Spices Products range(Brand Name-TT Spices) in West Zones’ major towns.

• Successfully launched Co’s Sports Products range(Brand Name-STUMPER) in entire West Zones,i.e MP/CG/Rest of Maharashtra and Mumbai.

• Successfully achieved and implemented first phase launch plan of new products range.

• Increased the market potential by increase the sales volumefrom 2.80 Cr to 4.80 Cr annually.

Since June’2013-May’18 withWin Medicare Pvt Ltd-Consumer Division as RegionalSales Managerfor WestRegion

Role:Handled Sales team of 04 ASMs and 16 Sales Officers. Developed Co’s sales operations through channel sales network and Handled 04 CFAs and 03 SS along with 107 distributors. Taking care of entire central region i.e.MP/CG/Gujarat& Nagpur region. Managing Sales team and increasing the profitability of area.Resposible to implement Co’s sales strategies, collection and distribution plans. Implementing Co’s products/schemes distributions, planning and organizing events like brand launch and Retailers Meet, in shop promotion to develop& improve distribution system. Specific product focus, Market/outlet expansion, Effective utilization of indirect coverage,

up gradation of outlet, Taking care of training part of Field force as well as dist.sale man for maximum productivity and visibility.I washandling volume of 2.5 cr annually.

NOTABLES

• Appointed 2new Super Stockiest in MP at Indore and Gwalior.

• Successfully launched company premium products range i.e Mederma Intense and Mederma Stretch Marks Cream in Central region.

• Successfully achievedand implemented first phase launch plan of new products range.

• Increased the market potential by increase the sales volumefrom 1.14 Cr to 2.50Cr.

Since June’09-May’13 with Dr. Morepen Ltd (OTC Division) as Area Sales Manager For M.P

Role: Appointing new distributors. Managing sales and distribution business by Planning primary, secondary& tertiary for better stock availability. Handling key accounts for company, Handling distribution of products/schemes, planning and organizing events like brand launch, in shop promotion and Developing, improving distribution system, Specific product focus, Market/outlet expansion, Depth value sales in category, effective utilization of indirect coverage, up gradation of outlet, Training distributors, SA’s and Merchandiser, Plan Activity, productivity and visibility.

NOTABLES

• Successfully launched Co’s OTC Product range i.e Pain-X,Fever-Z,Option-72,More Vital & Head-X range in M.P.

• Expanded distribution network by 800 plus outlets for new OTC Rage within one year in entire M.P.

• Increase the market potential of new product range as well as existing product range i.e Burnol and Lemolate brand by increase the sales volumefrom0 to 10 lac.

• Successfully implemented & achieved Phase-1 primary targets i.e 1.25 CR with in the first financial year.

• Successfully done 182/220 promotional activities like in shop/Retailers Meet/DSM Meet/Training Sessions activities in maximize products availability and visibility.

Since Apl’06-May’09with Plethico Pharmaceuticals Ltd (Consumer Products Division) as ASM –MP and Chattisgar

Role: Successfully launched Co’s Consumer Products division in MP & CG.Appointed & Developed new channel Sales Network in entire MP & CG.Recruited and Managed sales team and distribution business by planning primary and secondary, AchievedSales targets for the territory. Enhancing& managing distribution. Ensure excellent execution of Product & Market hygiene. HandledNew products launches & promotional activities,Training part of sales team and DSMs.

NOTABLES

• Increased the market share &potential by increasing the sales volumefrom Zero to 1.2 Cr annually.

• Launched a number of products with high visibility & distribution like Travisil Range,Coolz Anracid,Bytes Candy range etc.Relaunched energy powder,Coachs Formula.

Since Jan’00-Mar’06 with Boots Piramal H.C Ltd(OTC Division as Sales OFFicer at Indore–MP

Role: Successfully launched and Relaunched Co’s OTC Products range i.e Ultra Clearasil,Strepsils Ayurvedic,Lacto calamine’s new variants in western MP.Appointed & Developed new channel Sales Network in entire western MP.Recruited and Managed sales team 02 Pilot sales man.Acheivment of allotted distribution& business plans by planning primary and secondary, AchievedSales targets for the territory. Enhancing & managing distribution. Ensure excellent execution of Product & Market hygiene. Responsible for on field training part of sales team and DSMs.

NOTABLES

• Achieved Trophy and a Certificate for achieving “Highest sales in the west zone for Policroll”

By CEO, Mr.Abhijit Sanyal, for the financial year 2004-2005.

• Increase the market potential by increase the sales distribution and business volumefrom 40 lakesto to90 lakes annually.

• Launched a number of products with high visibility & distribution like Ultra Clearasil, Strpsils Ayurvedic, Lacto calamine new variants and Policroll new packs.

SCHOLASTICS

• MBA in Marketing from Sikkim Manipal Inst.of Mgmt in 2008.

• M.Com. in Financial Accounting from Devi Ahilya University in 1998.

• B.Com. In Advanced Accounting from Devi Ahilya University in 1996.

Computer Awareness:

• Operating System : WINDOWS-98,2003,2007, XP

• Office Application : MS OFFICE-WORD, EXCEL, and other trade related Software’s

PERSONAL DETAILS

Date of Birth: March, 14 1976

Address- 167.Shri Krishna Avenue.

Phase-1.

Indore-452001.

Language: English, Hindi

Marital Status: Married.

Sanjay Wadhwa

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