MARY ELLEN BRODERICK

313-***-**** ad3lwj@r.postjobfree.com

LinkedIn: https://www.linkedin.com/in/maryellen5/ Portfolio: https://sites.google.com/view/maryellenbroderick/home Create peace-of-mind ensuring minor and major details are complete. Comfortable in scenarios needing careful diffusing done so no one knew of chaos behind it all. Creative. Budget conscious. Build and maintain relationships on a global scale from C-Suite to plant floor. Account & project management overseeing complex launches & operations on a global scale. Perform data analysis & research. Always curious and taking what is good beyond.

SKILL HIGHLIGHTS

● Writer by Nature. Bulldog by Nurture.

● Author of Creative Briefs

● Managed supplier relationships, analyze data, identify areas for improvement and cost-efficiencies

● Work to improve company and executive visibility by securing targeted coverage with top-tier media

● Marketing experience in both management and creative for brands including Chevy, GMC, Ford, and DuPont

● Concept and content developer of corporate communications, B2B, B2C, POS, digital, and social media

● Create engaging, relevant sales aids and exhibits working collaboratively with SMEs, marketing and others teams

● Helped transform & promote a better work and learning culture at Ford via digital content, programs, events

● Manage events from pre-planning & marketing, to overseeing event day(s) to post-event activities & metrics WRITING AWARDS RECOGNITION COMMITTEES

Writing Awards: Target Direct Print Ad $300M Pearle Vision; >$300/M Pearle Vision; Continental Airlines <$300/M, Healthcare Ad Select Care Bronze Poster; Gold: 30 TV; Direct Print; Merit Bronze; Poster Gold Detroit Caddy Merit Recognition: Top 10 Blue Oval Ford NA Contributor, Ford Culture Hackathon Winner, Ford Global D&I Nominee, Eventeer Nominee for 2022 Global Virtual Ford IT conference Committees: Michigan Council of Women in Tech Association of National Advertisers (ANA) Digital & Social Media Committee & Leadership Committees

EDUCATION STUDENT TEACHER

University of Detroit Bachelor of Arts English Major Philosophy Minor Detroit, Michigan College for Creative Studies Former Adjunct Instructor Copywriting Detroit, Michigan TOOLS PLATFORMS

Agile Methodology Camtasia Video Visio Adobe Microsoft products including Excel, PowerPoint, Outlook, BaseCamp (project management), WordPress (Open Source Content Management System), Open Source Ticket System

(OTRS), GXS (Supply Chain Management), Time Matters (Law Practice Management), People Fluent (Human Capital Management), Hootsuite, Yammer

PROFESSIONAL EXPERIENCE

DuPont Marketing Communications & Media Manager Michigan 7/2023- 11/2023 Responsible for the development and supervision of marketing and communications strategies, content, and events for EV, Adhesives, and Battery Divisions. PR/media relations. Initiated and arranged executive and SME visibility through speaking engagements at global events

● Built and promoted reputation through internal and external communications to achieve critical business objectives.

A2MAC1 Communications & Marketing Manager, North America Michigan 9/2022 - 2/2023 Led strategy, production and measurement of marketing communications to create results-oriented integrated digital marketing campaigns that drove awareness and preference. Created and managed NA marketing budget.

● Managed planning and execution of NA in-person trade shows and conferences to amplify messaging.

● Developed end-to-end omni-channel integrated marketing plan and content for website, social and trade shows.

● Created exhibit booths and collateral content for national conferences for sales teams. Ford Motor Company Knowledge Management Expert/Consultant Michigan 9/2017 - 7/2022 Crafted content and created events to influence adoption of complex and ordinary practices worldwide. Created, managed & marketed global IT virtual conferences, learning experiences, exhibits, articles, and programs to help develop better performing individuals/teams to transform & improve work and learning culture attracting Ford Motor employees from 5 continents across the organization.

● Created and designed conference website existing materials and created new using untested vendor's platform in 66 days. Mapped out & assigned tasks. Created timeline. Solicited call-for-sessions, drafted promotional content, simultaneously created a website reflecting both heritage and future of the company from stock footage, worked with executive and industry leaders and their teams to manage and produce keynotes.

● Shepherded simultaneous projects often with unrealistic deadlines producing world-class results.

● Crafted content around culture, people, and projects to influence adoption of practices in IT - Worked with unique global internal client teams including South America, Europe, India & China

● Drove alignment to adopt easy-to-understand messaging & initiatives across the IT organization globally. Leo Burnett Advertising Account Manager Troy, Michigan 1/2017 - 8/2017 Day-to-day management of digital, broadcast, OLA, and traditional advertising for Cadillac, Buick & GMC Certified Service. Brought new thinking and creative solutions that worked within the realm of clients’ brand and budget. Planned yearly editorial calendar & pitched ideas for GMC Life site. Developed and managed project briefs and timelines.

● Authored Creative Briefs designed to inspire and engage assigned teams to create projects based on research, clients’ needs, and other data like economic changes, incentives, and awards.

● Kept track of assignments, collaborated on documents, plan projects, and more using pm platform Basecamp. Worked directly with clients to develop digital, broadcast, and traditional brand strategies - Managed internal relationships including legal, creative, production, IT and others. MSX International Global Launch Project Specialist Southfield, Michigan 7/2012 - 1/2017 Collected and analyzed data, identified gaps, recommended process improvements and best practices via updates to internal and external audiences. Researched country-specific legs & regs. UAT tester & writer of training how-to guides.

● Helped project manage MSP programs for Ford of India, Amdocs Chile, and Panasonic, and others, creating project plans to fit stakeholder and customer needs and deliver within budget on desired outcomes.

● Perform project tracking through concise status reports. Campbell Ewald Advertising Senior Copywriter Warren, Michigan 5/ 2010 - 6/2012 Idea Machine for Chevy Dealers and Other Big Brands. Developed integrated campaigns for Chevy Dealers, a $400M account. Delivered cross-media know-how for clients for local, regional and national markets via Direct, CRM and Tiered advertising. Writer of cross-brand, loyalty, field sales, and direct marketing content.

● Fast-paced environment required stamina, patience, humor, and talent. AI KEYWORDS SCAN

Creative professional, internal and external audience engagement, innovative, proactivel, fast-changing environment, global internal channels including intranet, mobile app and live engagement, deliver relevant and timely information. impactful and inspiring content, Supply Chain Operating Model, diverse, equitable and inclusive strong supplier engagement practices, effective supplier performance management. purpose-driven communication, event management to drive transparency, competitiveness, trust and operational excellence among our Ford teamHands-on working project leader, mentor junior designers, practice human-centered design, range of methodologies, actively leading ideation, co-create sessions to strategically define ideal experiences, persuasively communicate strategic recommendations across diverse stakeholders with variable levels of background and understanding, create excitement and demonstrate the why behind the what, Scope project requests, develop and communicate level of effort, plan work in a team environment, adjust quickly to changes or new information, escalate when necessary, inspire, and lead multidisciplinary project teams, provide guidance and input, help remove barriers to delivering the prescribed project goals and achieving specific, measurable outcomes identified in briefs, embody Ford culture, steward others in the direction of Ford shared values and ways of working inside the lab, work across departments throughout the organization to create alignment for project and program outcomes, maintain high level of quality, accuracy, and impact in projects under your direction; ensure on-time delivery and meet / exceed the measurable goals set for the project, collaborate with others to refine and improve the ideas, communicate design decisions, rationale, and direction through design prototypes, presentations, and other design artifacts, iterate designs quickly to inspire and improve new concepts and support rapid product development process, incorporate material, manufacturing, engineering, business requirements and processes into design development process, build and contribute to a culture of creative excellence, bring passion and enthusiasm to the job, champion great work and apply learnings and insights to subsequent projects, foster a culture of belonging at Ford, can-do attitude, and a sense of urgency in this rapidly changing environment, strong influencing and negotiation skills, with internal and external contacts, superior problem-solving, decision-making and project management skills, attention to detail and consistency, experience in product communications, knowledge digital storytelling, digital storytelling experience, digital storytelling tools, strong desire to learn design and collaboration tools (Figma, Sketch, Invision, etc),

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