Social Media Manager

DEBORAH MARSHALL

***** ******* ***** ******* *******, MI 48076 · 313-***-****

ad3ls4@r.postjobfree.com

Dynamic and experienced communication specialist with a proven track record of success in managing media relations and crafting effective messaging. Skilled in crisis communication, media outreach, and strategic planning.

Education

SEPTEMBER 2018- MAY 2022

BACHELORS OF ARTS, Journalism, michigan state university 3.5 GPA

●National Association of Black Journalists

●Michigan State Gospel Choir:Social Chair

Skills

●Strong Communication/Interpersonal Skills

●Creative Content Creation and Curation

●Innovative/Passionate

●Charismatic Leadership/ Collaborative

Experience

APRIL 2023– CURRENT DATE

Promotions/Social Team, IHEART MEDIA, DETROIT MI

●Organizes and executes on-site and online promotional events to increase brand visibility and audience engagement

●Collaborated with marketing, sales, and programming to develop and implement effective promotions strategies

●Fostered relationships with external partners and sponsors to secure promotional opportunities and enhance impact of events

●Maintained understanding of current music trends, culture and competitive landscape to develop innovative promotional ideas.

NOVEMBER 2022– JUNE 2022

Social media manager, #MONEYCHAT, DETROIT MI

●Developed a comprehensive social media strategy, including content planning, posting schedules and engagement tactics resulting in 50% increase in audience engagement

●Conducted competitive research to further understand target audience and stay up to date on personal finance trends

●Tracked and reported on performance metrics, adjusting strategies based on data analysis and client feedback

●Operated campaigns on multiple social media platforms such as Instagram, Facebook, TikTok, LinkedIn and Pinterest

●Traveled with the CEO to produce and batch high-quality, eye-catching content which led to brand partnerships

JUNE 2022 – AUGUST 2022

Content Strategist, MPOC MARKETING, DETROIT MI

●Developed and implemented ongoing TikTok strategy which increased engagement to conversion by 25%

●Observed content bi-weekly to identify which strategies to keep and which strategies to reassess

●Prepared monthly metric analysis using Excel and PowerPoint

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