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Gabriela Golumbovici

San Diego, CA 858-***-**** ad3lg6@r.postjobfree.com

Professional Summary: Experienced MBA Marketing professional with a decade of expertise in technology marketing, with a proven track record in successfully generating pipeline and enhancing brand presence. Strategic thinker and adept executor, with a wealth of experience to drive impactful marketing initiatives and contribute to organizational growth. Professional Skills: Marketing Strategy - Demand Generation - Brand Development - Field Marketing - ABM (Account Based Marketing) - Partner Marketing - Event Management . Multicultural Leadership - Project Management - Integrated Campaigns EMPLOYMENT HISTORY

North America Marketing Manager

Contentstack, a global SaaS company (Remote) October 2021 – Jan 2024 Marketing professional, in charge of North America (US and Canada) integrated marketing activities supporting the sales teams to create leads and pipeline: Marketing Leadership

• Creating and managing North American marketing budget;

• Develop and execute a comprehensive corporate marketing and demand generation plan for NAM West, Central and East, and Canada;

• Lead a team of six individuals across content marketing, social media, events, sponsorships, and digital media;

• Lead the team to deliver industry-leading work showcasing brand value proposition and client recommendations;

• Improve operational processes and reporting related to demand gen programs to measure effectiveness, performance, and ROI against the marketing budget;

• Managing content syndication programs start to finish from selecting content, working on target account lists and evaluating programs to optimize results. Demand Generation

• Partner with sales and business development operations team to ensure our marketing is attracting and converting the right kinds of prospective clients into the sales funnel;

• Oversee marketing tech stack, building programs and measurement frameworks that synchronize marketing automation campaigns with Salesforce opportunity reporting;

• Partner marketing management, working with global partners on prospecting and organizing events and co-marketing initiatives;

• Run webinars and other down-funnel campaigns designed to drive qualified opportunity volume, working closely with internal subject matter experts and Product team. 2

Brand Strategy and Management

• Implementing a cohesive brand strategy for market positioning;

• Designing digital assets, and coordinating with graphic designers to create branding materials;

• Collaborating with cross-functional teams to define brand guidelines and messaging.

• Monitoring brand perception and market trends for strategy adaptation;

• Managing nurture programs such as the prospect and customer newsletters;

• Overseeing brand implementation across digital, print, and offline marketing channels. Event Management Overview

• Overseeing planning and execution of industry events;

• Collaborating with internal teams for strategy development;

• Organizing and managing all field events, and field participation at industry events (live and virtual) to drive leads (event sponsorships, webinars and demos);

• Coordinating logistics, budgeting, and event execution;

• Leveraging events for networking, lead generation, and brand awareness. Marketing Officer North America

PelicanCorp, an international SaaS company (Remote) June 2020 – October 2021

• Managing all marketing activities for the USA and Canada, and also involved as a consultant for some European projects;

• Demand generation activities in support to the Sales team to create leads, and advise on Sales campaigns;

• Creating and managing North American marketing budget;

• Creating strategic marketing plans for operations in North America;

• Designing digital assets, and coordinating with graphic designers to create materials and videos for social media, the website, events, virtual conferences and webinars;

• Coordinating social media campaigns on all platforms to increase brand awareness;

• Liaising with industry publications, online and print, to promote the company’s solutions;

• Internal corporate marketing to PelicanCorp multinational community through online platforms;

• Coordinating direct mail and email campaigns;

• Maintaining high quality relationship with stakeholders, and organizing sponsorship events. Marketing Manager

Gildshire, Inc. (San Diego, California) May 2013 – Dec 2019

• Managing website design and the overall brand identity of the company;

• Providing creative direction for company promotional materials;

• Managing the engagement and brand awareness in targeted markets through social media, and advertising;

• Coordinating and writing press releases and media communications;

• Final editing SEO articles, and creating highly engaging web content on the company website.

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Team Leader & Marketing Lecturer

Stenden University Sep 2011 – Dec 2012

• Team Leader for the Bachelor of Business Administration and International Business Management Programs;

• Marketing Lecturer for all marketing courses;

Public Relations Coordinator

Weill Cornell Medical College Mar 2006 – Jul 2007

• Networking with campus community, other local universities, and external organizations to plan and promote Public Relations events;

• Creating and distributing / broadcasting all corporate communications materials. Project Accountant (Q-BOS Project Value – $150 Million) ITT Corporation – U.S. Military Central Command Jun 2004 – Dec 2005

• Coordinating and preparing all financial reports for the Qatar Base Operations Support (Q- BOS) Project, an U.S. Government contract providing operation services and maintenance to the U.S. Central Command military installation in Qatar;

• Received Medal for Outstanding Performance from the Vice-President of ITT Industries Systems Division, HQ Colorado Springs (June 2005). EDUCATION

Graduate Leadership Course Nov 2020 - Jan 2021

Harvard University (Cambridge, Massachusetts)

Master of Business Administration

University of Ottawa – Telfer School of Management (Ottawa, Canada) Aug 2009 – Sep 2010 Focus: Marketing and Entrepreneurship

Master of Science in Innovation, Creativity and Enterprise Oxford Brookes University (Oxford, United Kingdom) Aug 2007 – Sep 2008 Focus: Strategic Management and Business Development Graduated with Honors

Bachelor of Commerce

University of Cape Town (Cape Town, South Africa) Jan 2000 – Dec 2003 Focus: Economics and Finance

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OTHER INFORMATION

Technical Skills:

Microsoft 365 Suite, GoogleSuite, Slack, Monday.com, Asana, Google Analytics, Salesforce, Planoly, Bamboo, Marketo, Hubspot, Sprout Social, Folloze, Yoast SEO, CMS Management

(Contentstack, Wordpress, Joomla), Outreach, Campaign Monitor, Groove Core Competencies:

• Strong interpersonal and communication skills;

• Highly-motivated;

• Strategic leadership;

• Ability to quickly understand and size up opportunities and/or problems and respond with creative ideas and solutions;

• Proven ability to meet deadlines and successfully manage multiple assignments concurrently in a high pressure environment.

Personal: Legally authorized to work in the U.S.

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