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Brooke Benedict Valenti

917-***-****

As a seasoned marketing professional with 15+ years of passion fueling my expertise, I bring comprehensive skills in both traditional and digital marketing, communications, and PR. I weave cohesive strategies aligned with organizational goals, leverage digital channels to ignite audience engagement, and craft impactful narratives that resonate with stakeholders. My results-oriented approach has driven positive brand reputations, spearheaded successful initiatives like event planning and fundraising, and delivered exceptional ROI. Leading and motivating teams with a collaborative spirit that unlocks innovation and individual potential, I consistently exceed expectations and inspire remarkable results. My creative spark ensures memorable, effective campaigns that connect on a deeper level, making me a valuable asset to any organization seeking a visionary marketing leader. I welcome the opportunity to learn more about your business.

Professional Skills & Technical Skills

Demand Marketing Strategist

Creative Strategist

Digital Strategist

Global Social Strategist

Email & Engagement Expert

Content Strategist

Writer – PR Communications

Team Lead

Innovation Strategist

Website Optimization

Marketing Specialist

Media Buyer

Event Marketing

Fundraising

Solutions Marketing

Cyber-Security

Crisis Management

Hybrid Marketing

CTV

AI

Webinars

Media Buyer – print, PPC, radio, TV, and, CTV

PPC Specialist

Google and FB certifications

Influencer Marketing

Works all CRMs with ease

Deep experience and expertise

PROFESSIONAL EXPERIENCE

Head of Marketing, HARBOR LIGHT CONSULTING MARCH 2008 - PRESENT As an accomplished digital marketing expert, I have consistently delivered exceptional results for an array of clients, ranging from emerging startups to several Fortune 100 corporations. My comprehensive skillset encompasses a wide spectrum of marketing disciplines, including website development, content marketing, social media management, eCommerce strategies, event marketing, strategic and analytical thinking, crisis management support, public relations and communications, direct mail advertising, brand building, publishing, partnerships, fundraising, sales, and new client development. With a remarkable ability to orchestrate and respond in creative ways. Page 2

Harbor Light Consulting has provided me with the platform to collaborate with industry leaders, such as: Arthur J. Gallagher - Marketing Specialist, Lead –I was recruited to support insurance various divisions of this Fortune 200 company– Gallagher Affinity, Specialty, 360 Coverage Pros, NAPA-Benefits, NAPA Premier, SPARK/Anywhere™, ABG, PGA Tour, and more. Specializing in eCommerce, email marketing, website updates, cybersecurity, social media, PPC, funnels, retention efforts, trade shows, and new business development. Amazon/iParcel - I was recruited to support worldwide outreach capabilities for the delivery of products. In addition, supporting the development of the internal Amazon Marketing and Advertising platforms.

Earth Animal – I was hired as a consultant to support marketing growth for the global brand, retail store, and events. It included website development, blogs, social media, sales team support, B2B and B2C development.

MasterCard – Social media, PPC, and SEO support.

American Express – Created “Restaurant Week” retention project. ToysRUs – eCommerce growth.

FedEx – Social media, SEO, and SEM.

Coldwell Banker/Previews – Production and publishing. Universal Pictures – Feature film, social media promotion. NYT Sports & Leisure Division – Golf Digest, GSO, Golf World, Tennis Magazine, TBG, Sailing World, Cruising World – production and sales.

Tennis Week – Publishing, ad sales, and event marketing. Tennis Connecticut – Event marketing and social media for 7 clubs. IMG Academy – Social media, PPC, and SEO.

Lime Rock Park – I was recruited to create the social media platform for the race track. After much success, this moved into working directly with Skip Barber making several new websites and supporting the sales team with finding new sponsors and partnerships. Malcolm Pray Achievement Center – I was employed to support a new website. This prompted extra help with gathering pledges for the non-profit. It also branched to expand to the family autobody store with email marketing and PPC advertising efforts plus website support. BoatLifters.com – I was recruited to build a website and optimize it, generate leads, and engage in external marketing efforts with email and PPC campaigns. RowAmerica – Win-Tech and King Rowing – website updates, social media, PPC, and event marketing.

Saugatuck Rowing – Website, social media, PPC, and event marketing. BoatTest.com – I was recruited to build a website and market the brand online with SEO and PPC efforts.

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Fitzgerald Law Firm – Website development, social media and PPC. Mark Sherman Law – Website development and optimization, social media growth, and PPC campaigns.

Jackson, Grant Financial – Website, content, social media, and event marketing. Alexandria Capital Finance – Website development and social media. Inside Sales Solutions – CRM selection, social media support, and PPC. Executive Craftsman Construction – Business development, content management, website, local advertising, and social media.

HRC Roofing – Website update, social media, and new business support. Tishman Construction – Website, email campaigns, social media, and trade publications. Rich Construction – Website, content, email, PPC, and social media. Orchestra Miami – I was recruited to engage in marketing efforts in building visibility, selling tickets, PR and communications, plus marketing major events for the non-profit. In addition to fundraising events like Give Miami Day.

WestonArts – Website and social media.

Ayala Royal Ballet – Offering website improvement, new customer acquisition, online media, PR and communication efforts, and event marketing for 4 studios. Center Stage Theatre Company – Website.

Recreated Wood – Website development, content management, social media, and event marketing.

Gemm Learning – Social media support, PPC, and content marketing. Newtown Veterinary Specialist/VCA Hospitals – Website, social media, and event marketing. The Riedel & Cody Fund – event and non-profit website content support. Discount Power Inc. – Website development and optimization, social media, eNews marketing. Brightmark Consulting – Social media and email support. Wilson RMS – Database analytics, direct mail, and commercials. Aloka – I worked in sales selling capital medical equipment to hospitals, ORs, and doctors' offices. Veterinary Cancer Center – I was recruited to help them improve a website, support print projects, and radio and TV promotion for the brand on a national level. It was one of only a few cancer centers for animals in the country.

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Flyprvt – I was recruited to upgrade a website. After that, I stayed on to support B2C efforts in promoting the private airline. It's presently perceived as one of the chief personal luxury plane firms in the country.

Valassis/ADVO – I was hired to manage large brands offering geo-fencing capabilities for messaging with direct mail efforts. My customers included Sirius/XM/Pandora, Kroger, Price Chopper, Stew Leonard’s, Big Y, and Stop & Shop.

BlindNewWorld – I was hired to expand creative web-based media for the visually impaired. Additional work was added after much accomplishment with web-based media and email. Digitimer North America – I was hired to create a website. Extra work ventured into site improvement and optimization efforts, online media, video creation, email advertising, and PPC to a research medical equipment audience.

Global Directors – Website, business marketing, and social media support. Hewitt Feinberg – Social media campaign, content management, event marketing. Bet Shira Congregation – Offering website, email, online media, and new membership growth efforts.

EDUCATION

NORFOLK FELLOWSHIP, YALE UNIVERSITY, NEW HAVEN, CT Fine Arts

RESELLER POLYTECHNIC INSTITUTE, TROY, NY

Video Production

BA, UNION COLLEGE, SCHENECTADY, NY

Fine Arts and Economics

MPPM, YALE UNIVERSITY, NEW HAVEN, CT

Master of Public and Private Management

SPPC, STANFORD UNIVERSITY, PALO ALTO, CA

Publishing and Digital

DALE CARNEGIE, TRUMBULL, CT

Business

ACTIVITIES

I appreciate contributing to my local community when I’m not at work and being with my family. Board of Directors WestonArts

Board of Directors Lachat Town Farm – sponsorship, event, and music coordinator Board of Directors at The New England Automobile Museum Lachat Town Farm – Event Coordinator

Supporter of…

Bonefish & Tarpon Trust

Save Alligator Lighthouse

The Turtle Hospital

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