Laura Nicole Moore **** W. Verdugo Ave.

Cell Phone: 818-***-**** Burbank, CA 91505

ad3l4t@r.postjobfree.com

Work Experience

August 2020 – November 2023

National Director of Trade Marketing Kiva Confections United States/ Canada

Representing Camino, Lost Farm, Kiva Chocolate, Terra Bites & Petra Mints

Built the Trade Marketing Department from scratch during Covid & produced solutions for a new go-to market strategy

Built the Trade Marketing department structure, employee structure & national growth plan, including Canada

Worked in collaboration with regional sales teams, brand managers & field teams to produce brand structures, guidelines and playbooks for National brand rollouts

Redesigned modular displays for all brands & for all formats for a more premium, cost effective

& educational needs

Created a national Retail Educational Program for B2B education & support & manage the campaigns to ensure field needs are met & content is on brand focusing on field education and digital for maximum coverage

Built & Created guidelines for demo & field team execution & training

Collaborate with human resources as it relates to employee relations, organizational growth, new hire on boarding, training, bi-annual and annual reviews, evaluations and salary considerations, PIP’s, employee relations and terminations.

Managed, Created & Directed the swag department, portals and field needs

Created reporting & data collection by implementing salesforce nationally for retail, consumer and competitive insight

Managed & executed all Trade Show Events, Launch Event, Retail Events & special events for all brands

Managed a budget of 1.5 million +, including allocations, AP, AR and budget accountability May 2018 – August 2020

Director of Sales KushyPunch

California

Representing KushyPunch, KushyCBD & KushyVape

Direct the growth of sales of the KushyPunch portfolio in all state licensed collectives

Training and education on products and sales techniques for best practices across sales team

Restructuring & increasing the sales team & brand ambassador division

Consult on packaging, compliance, R&D and distribution practices

Manage pricing, bulk buys, shelf/wall purchases, key account management and chain collectives

Research & Manage special event opportunities and PAD activations for sales & marketing opportunities

Collaborate with human resources as it relates to employee relations, organizational growth, new hire on boarding, training, bi-annual and annual reviews, evaluations and salary considerations, PIP’s, employee relations and terminations.

Direct the monthly/quarterly sales goals and quotas for a healthy growth percentage

Manage the CBD online website sales team & customer service April 2016 – April 2018

West Region Manager – Specialist Division Strategic Group CA, NV, AZ, WA & HI

Representing the Moet Hennessy Portfolio

Manage the financial aspects of the business in the West region as follows: Specialists spend requests, monthly review of expense reports, create & submit monthly financial statements for Moet Hennessy, Business Groups and Strategic Group, develop and submit quarterly, bi-annual and annual reconciliations and reports.

Monitor & Manage scope or work and client PO budgets

Collaborate with human resources as it relates to employee relations, organizational growth, new hire on boarding, training, bi-annual and annual reviews, evaluations and salary considerations, PIP’s, employee relations and terminations.

Work with client and individual brands to create KPI goals and focus programs quarterly and submitting monthly-quarterly updates and progress reports.

Training and education on brands and sales techniques for best practices across the team. April 2014 – May 2016

Moet Hennessy Portfolio Manager Pacific Wine & Spirits Southern California

Moet Hennessy USA Portfolio Manager for the Greater Los Angeles Area

Key liaison for sales & marketing between Supplier & Distributor Sales Teams/Management.

Responsible for a 75 Key Account run of high-end/luxury accounts consisting of Hotels, Restaurants, Lounges and off-sale accounts (On-sale focused); within a six-sales team territory

(40 sales reps). (Los Angeles through Manhattan Beach).

Success at accomplishing goals to create strong relationships with all key players in each account to grow menus placements & case distribution 30% per year for the MH USA portfolio.

Created 50+ programs, 100+ pairings, 100+ features, 20+ dinners, 50+ events, etc. to highlight specific brands throughout the year based on marketing focuses per brand.

Organized & hosted over 20+ spirits, wine and champagne dinners tying in sales and marketing exposure.

Trained up to 600+ staff at accounts and created over 600+ relationships with all bartending and serving staff to get them excited about our portfolio.

Responsible for various budgets totaling over $80,000; for events, T&E and supplier programs; to stay on track and on budget and successfully achieve sales of 30% growth & 100% of menu goals.

January 2007- April 2014

Marketing & Events Manager Pacific Wine & Spirits

Southern California

Marketing & Events Manager, Representing Moet Hennessy Brands for Southern California

Key liaison between Supplier (MHUSA) and the PWS sales teams/management of 100+ reps.

Booking & coordination of 1,800+ promotional MHUSA programs annually + Adhoc special events.

Management of million-dollar promotional budgets within the sales teams and territories.

Holding all PWS sales teams/management accountable for quarterly & annual goals including: promotional volume (1,800+ bookings), case sales (over 6,000 cases), menu placements (over 600+ menus), ROI (average 30% growth in accounts).

Working with Strategic experiential group agency to successfully staff and execute 100% of MHUSA promotional programming & staying on program budgets.

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Creative development & sourcing of over 50+ annual customized programs & special event opportunities to help promote brands in targeted accounts & demographics based on marketing directives and sales goals.

Monthly, End of Program & EOY Excel & Power Point reports to show ROI, cases sold, programs sold and visual success.

Presenting MHUSA programming & goals at monthly distributor General Sales Meetings to all 300+ PWS employees.

March 1999-December 2006

Events Booking Director City of Los Angeles

Cultural Affairs Department

Madrid Theatre & Barnsdall Gallery Theatre – City of Los Angeles, Performing Arts Theatres

Box office & website computer programming, quarterly & annual accounting & sales reports, show accounting, sales & booking coordinator.

Database manager, organizing & updating of mailing lists, event details, client information, etc.

Management of 20-30 employees over 3 separate venues.

Client meetings, employee hiring & scheduling, production & client meetings, creating of cost estimates & invoices, booking events & events coordinator, accounting, organizing and running events, organizing outside festivals with catering, alcohol and vendors, etc. July 2001-April 2003

Senior Executive Assistant/ Publicity Coordinator/ SSA Public Relations Junior Publicist Encino, CA

Public Relations Agency

Senior Executive Assistant to CEO, VP & President; advancing to Junior Publicist.

Worked with various domestic entertainment clients including: “Martha Stewart Living,” Stan Winston Studio, 4Kids Entertainment, Toys “R” Us, Hearst Entertainment, Guthy-Renker, Imax Studios/Universal and Clear Channel Entertainment.

Organized and executed the mass distribution of press material, coordinated client placement within the general market and entertainment media: print, television, radio, and magazines. Education & Certificates

AA degree from Pasadena City College.

2003 Graduated from the American Bartending Association Incentive Award for Top 10 Portfolio Specialists in the Country 2021 Cocoa Award Winner at Kiva Confections for Excellence Additional Skills

Computer Skills: MS Word, Windows, MS Access, MS Excel, MS Outlook, Photoshop, Picture It, CAD Development, PowerPoint, Diver, Website Development, SharePoint, Salesforce, Quick Base, Slack, Leaf Logix, Google, Lever, Carta, Asana, Social Media, and Sourcing & Research expertise

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