Tanya Racoobian

Qualifications Summary

Miami, FL 33186 • 305-***-****

ad3ksi@r.postjobfree.com • LinkedIn

Dedicated and resourceful professional with extensive experience in writing/editing, content curation, public relations, media relations, branding and communications management. Proven success in devising communications plans to identify opportunities for enhancing brand awareness. Exceptional talent for building internal communication programs. Skilled at collaborating with communications, creative and internal teams to assess external media and PR opportunities. Out-of-the-box thinker and creative problem-solver with exceptional leadership, communication, negotiation, relationship building and analytical skills.

Areas of Expertise

Communication Management

Market Research & Analysis

Social Media Management

Content Development

Strategy Formulation

Relationship Management

Brand Awareness

Community Outreach

Cross-functional Collaboration

Professional Experience

Delta Dental Insurance May-November 2023

Senior Public Relations Consultant

Developed and implemented high-profile, strategic external communication initiatives to increase brand awareness and bolster the company’s reputation. Worked cross-functionally throughout the organization to create compelling and strategically focused content to effectively reach and engage customers and other relevant external stakeholder audiences. Supported the Media Relations team at a strategic and tactical level in program and implementation.

Managed day-to-day public relations activities.

Monitored trends within social media and public relations tools, applications, channels, design and strategy.

Curated and published creative and compelling editorial content, including press releases, talking points and briefing documents.

ChenMed, LLC 2019 – 2022

Public Relations & Social Media Manager

Enhanced brand recognition and audience engagement by writing and publishing high quality content for various social media channels. Developed and delivered community service programs benefiting seniors. Wrote engaging press releases, media advisories, scripts, talking points and other promotional material to promote brand.

●Succeeded in increasing social media presence on multi channels.

●Garnered media coverage and prepared doctors for media interviews; conducted media training.

Baptist Health South Florida, Corporate Headquarters, Coral Gables, Florida 2014 – 2019

Senior Content Writer & Editor

Produced engaging content for healthcare blog Resource. Attained desired business outcomes by overseeing all aspects of content curation in line with company’s strategic priorities. Formulated robust social media strategies to consistently promote content. Led digital signage content across outpatient settings.

●Conducted detailed interviews of subject matter experts for multiple blog articles.

●Incorporated infographics, video and other media into dynamic digital content in cross-collaboration with graphic designers and filmmakers.

Baptist Health South Florida - South Miami Hospital & Homestead Hospital 2001 – 2014

Marketing & Public Relations Manager

Achieved shared vision and goals through end-to-end management of non-profit hospitals’ media relations, marketing, advertising, digital marketing, crisis communications, reputation management and employee and physician communications. Cultivated professional relationships with key influencers to drive positive image of hospital. Provided strategic counsel to CEO, senior management and department leaders regarding key decisions affecting audiences.

●Built effective programs, supporting hospital’s strategic business objectives and corporate marketing initiatives.

●Produced internal and external publications and marketing collateral.

●Planned and executed special events that promoted the brand.

Additional Experience

Account Executive, Thorp & Company, Coral Gables, Florida

Public Relations Director, Coldwell Banker Residential Real Estate Inc., Weston, Florida

Communications Director, Realtor Association of Miami Inc., Miami, Florida

Events Coordinator, PCA Health Plans of Florida Inc., Miami, Florida

Communications Assistant, Florida Chamber of Commerce, Tallahassee, Florida

Education

Bachelor of Science in Public Relations & Marketing, Cum Laude

Florida State University, Tallahassee, Florida

Awards

Jack Bondurant Award of Merit, Florida Hospital Association’s Society of Healthcare Public Relations and Marketing, 2009

President’s Award, Florida Hospital Association’s Society of Healthcare Public Relations and Marketing Mark of Excellence Awards, 2002

Leadership & Organizations

Kids Yoga Teacher, 2016-2018

Rotary Club of Homestead

President, Florida Hospital Association’s Society of Healthcare Public Relations and Marketing, 2008

Captain, Corporate World Team Tennis League, Baptist Health South Florida

Big Sister, Big Brothers/Big Sisters of Greater Miami

Board of Directors and Public Relations Chair, Christmas in Greater Miami

Public Relations Chair, Dade County Real Estate Coalition Against Crime

Vice Chair, Newsletter Committee, March of Dimes, Miami chapter

Miami-Dade County Coordinator, Save the Manatee Club

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