Russell J. Yellin

**** ** ***** *******

Aventura, Florida 33180

E-mail: ad3krs@r.postjobfree.com

305-***-****

SUMMARY

Recognized leader with over 25 years of successful residential real estate sales and marketing experience. Reputation for having requisite strategic vision to achieve business goals. Offering an effective combination of sales/operations, marketing, and customer relations management. Demonstrated success in market penetration through creative use of key broker networks, online platforms, lead management systems, onsite visits, event hosting, and various other methods.

EXPERIENCE

Sales Executive for Boca West Country Club, Inc.

Boca Raton, FL (June 2021 - November 2022)

Handled luxury country club property sales and sold 52 homes

Worked with high-net-worth clientele in purchasing properties and obtaining membership privileges in Boca West Country Club, which has 55 subdivisions and 3500 properties

Increased exposure to target clientele by developing North American broker network

Sales Director for Investorist

Miami, FL (September 2018 - June 2021)

Managed nationwide sales, business development, and customer success for $14B global residential real estate off-plan property marketplace portal

Produced $2M in incremental revenues in 5 months

Hired and trained team members; opened new markets

Collaborated with IT and leadership teams to drive customer success via optimization of sales strategy, portal UI/UX, and overall customer experience

Sales Manager-Botaniko (A Terra Group Program) for Compass Development

Weston, Florida (June 2017 - June 2018)

Directed sales, business development, business operations, and P&L performance for $500M development with 125 single-family luxury homes

Led team of Sales Associates, Marketing Specialists, and Administrators, stimulating demand and influencing sales to high-net-worth clientele via strategic planning; creation of marketing tools and branding campaigns; lead generation and cultivation; global broker relationship development; and pitch presentations

Negotiated client agreements

Quickly generated $35M in sales (turned around underperforming operation, upgraded marketing tools, implemented lead generation strategies and sales tools, and retrained staff on selling processes)

Sales Executive for Turnberry Ocean Club

Sunny Isles Beach, Florida (May 2015 – November 2016)

Delivered convincing sales presentations to potential clients and investors

Managed and trained sales associates

Accountable for budgeting and cost controls for marketing the development locally and internationally

Effectively researched comparable properties and prepared analyses

Identified and resolved any errors during client transaction by extensive review and supervision ensuring clients’ satisfaction

Initiated the sale of property utilizing various marketing and advertising methods; involved in all marketing and public relations meetings and decisions

Cervera Real Estate (August 2012 - May 2015)

Sales Executive for Gulfstream Park Tower (Hallandale, Florida)

Top producer- exceeded $40 million sales in six months

Sales Manager for Centro (Miami, Florida)

Reviewed all original documents and converted reservations to contracts

Established inside and outside brokerage sales organizations

Worked with price amendments and set up units and floor layouts

Reviewed condominium documents and consulted with lawyers on entitlements (Gulfstream Park Tower)

Director of Sales 200 East, Nestler Poletto/Sotheby’s International Realty

Boca Raton, Florida (December 2011 - July 2012)

Oversaw the management and sold over $30M worth of luxury real estate

Managed daily sales and administration and assisted with all marketing campaigns

Coordinated outside sales offices and set up sales centers

EDUCATION

Hofstra University, New York, New York (Coursework toward Bachelor’s Degree in Business Administration and Management)

Oglethorpe University, Atlanta, Georgia (Coursework toward Bachelor’s Degree in Business Administration and Management)

LICENSURE

Florida Real Estate Broker; National Association of Securities Dealers (NASD) - Series 7 and 63

References available upon request.

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