SARAH MASON

S E N I OR COPYWRITER

336-***-****

ad3kfw@r.postjobfree.com

Winston-Salem, NC 27104

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FREELANCE COPYWRITER

FREELANCE COPYWRITER — Winston-Salem, NC

Jul 2012 - Present

Brands: Truliant Federal Credit Union, Midnight Moon Moonshine, Maidenform, Hanes Brands, Champion Brands, Maidenform, Hanes, United Way of Forsyth County, Lowes Foods, Red Hat, Krispy Kreme Doughnut Co., Four Seasons Hotels and Resorts, Honda Jet, Pictureframes.com, Bicycle Playing Cards, Fischer & Weiser Specialty Foods Channels: TV, print, radio, digital, events, direct, in-store, packaging, social, email, MMS ASSOCIATE CREATIVE DIRECTOR

WILDFIRE IDEAS — Winston-Salem, NC

May 2007 - May 2012

Brands: BB&T/Truist, Salem Baking Co., HANES, Barely There, Wonderbra, Champion, Lowes Foods, Lowe's Home Improvement, Carolina West Wireless, Universal Furniture, Coke Energy, Tristan restaurant, Allegacy Federal Credit Union

Channels: TV, print, radio, digital, events, direct, in-store, packaging, social, email, MMS COPYWRITER

GSD&M, AT&T, SOUTHWEST AIRLINES — Austin, TX

Mar 2004 - Jul 2006

Brands: AT&T, BMW, Air Force, AARP, Legacy Foundation, Americans for the Arts, On The Border Restaurant Channels: Print, T.V., Radio, Direct Mail, Digital, Experiential E x p e r i e n c e

Collaborated with creative team leaders to facilitate evolution of brand voice and messaging across media formats.

Designed original concepts for marketing campaigns by working individually and as part of creative team. Conceived and developed creative materials for products. Wrote with speed, accuracy and creative flair to meet deadlines. Executed effective strategies to increase visibility, engagement, and loyalty of target audience. Conceptualized and partnered with art directors and graphic designers to bring creative visions to life. Collaborated with internal teams to align creative direction with organizational objectives. Implemented innovative and successful initiatives to increase brand engagement. Collaborated with creative team leaders to facilitate evolution of brand voice and messaging across media formats.

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COPYWRITER INTERN

BBDO ATLANTA — Atlanta, GA

Nov 2003 - Mar 2004

Brands: Cingular Wireless, Racetrack convenience stores Channels: Print, In-Store, Outdoor

Conceived and developed creative materials for products. Supported initiatives with persuasive copy to motivate recipients to take action. Designed original concepts for marketing campaigns by working individually and as part of creative team. Collaborated with creative team leaders to facilitate evolution of brand voice and messaging across media formats.

Designed original concepts for marketing campaigns by working individually and as part of creative team. Wrote with speed, accuracy and creative flair to meet deadlines. Supported initiatives with persuasive copy to motivate recipients to take action. PORTFOLIO IN COPYWRITING

Jan 03 CREATIVE CIRCUS — Atlanta, GA

BA IN ENGLISH

Jan 00 APPALACHIAN SATE UNIVERSITY

Education

S k i l l s

Campaign Development

Creative Direction

Creative Solutions

Creative Strategies

Marketing Expertise

Creative Writing

Blog Posts

Product Branding

Concept Pitching

Brand Messaging

Multimedia Writing

Awards

2006 Addy Bronze – United States Air Force print

2007 National Addy Gold- Americans For the Arts print

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2008 Addy Gold – Wildfire Self promo, Telly Silver – Tristan TV 2009 Addy Gold/Judge's Choice – Tristan TV, Addy Silver – Salem Baking Co. print 2010 Communication Arts– Wake Forest Athletics Football Promotion 2011 Addy Best of Show – Wake Forest Athletics Football mixed media campaign, Addy Gold – Wake Forest Athletics Football mixed media campaign, Addy Gold – AARF, Animal Adoption and Rescue Foundation print, Addy Gold – Wonderbra website

2014 Communication Arts Exhibit - Midnight Moon Packaging/ Artist Gift Box

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