W O R K E X P E R I E N C E

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C O N T A C T M E A T

H R M A N A G E M E N T & M A R K E T I N G

P R O F E S S I O N A L

SOFY DAVIS

E D U C A T I O N A L H I S T O R Y

Bachelor of Science, General Business and Communication 1998 P E R S O N A L P R O F I L E

Highly motivated and decisive senior product strategist backed up by three decades of hands-on sales and marketing expertise across virtually all sectors and disciplines within top-tier jewelry and clothing brands. Experience includes P&L management, creation of both national and international distribution channels and brand development in emerging markets. Superb motivator with a keen eye for talent. Expert relationship builder, channel developer, negotiator and sales strategist. Consulting Agency

Marketing & Consulting individual focused on high-end jewelry and fashion advertising. Buying selling and trading estate pieces (high end jewelry). Freelancing - to include international travel.

Sofy Christian, LLC March 2012 - Current

University of Central Oklahoma

Studied Business Administration, Minored in Psychology 407-***-**** Southeast & Caribbean Account Executive Directly responsible for developing new business and growing the territory: 32% increase YOY; a company record to date.

Prospected and opened 115 new accts and managed over 78 resorts/boutique accounts. Prepared and managed high-end events to promote brand awareness throughout the Southeast and Caribbean territory.

Lilly Pulitzer Palm Beach, FL February 2010 - March 2012 National Account Executive

Managed product strategy and new market development into the top 25 high-end resort accounts including: Broadmoor, Greenbrier, La Costa, Grand Waliea, Homestead, La Quinta and Biltmore.

Astute ability to promote company products across the country at exclusive, high-end resorts.

Networking skills include clientele lists of affluent executives, celebrities and social influencers.

Instrumental in key private high-end sales exceeding $100K+ (closure success 90 percent plus closing rate).

Cultivated and managed relationships with key international manufactures in Korea, China, and Italy.

Susan Saffron Dallas, TX May 2007 - February 2010 Sales Manager

Proven track record in over-achieving store’s sales goals; 12/12 during FY2005. Managed top company store with an average of 31- 38% increases in annual sales (over four years).

Recognized as top “store-of-the-year” for two consecutive years; a company record to date. Recruited and coached a top performing sales team; directly managed six - $2M/year performers.

Head of sensitivity training.

Tiffany & Company Orlando, FL April 2002 - May 2007 Training & Performance Manager

Responsibilities include motivating and instructing entire (2500+) sales staff, head of sensitivity training.

Employee human relations: recruitment, performance evaluations, compensation, and efficiency reports.

Directly responsible for New Store Training strategy (2000) which led to a 21% increase in annual sales.

Performance consulting for problem associates and stores. Sat on the executive board for 2 years.

Head of Diversity Department training for 2500 staff members. Helzberg’s Diamonds Kansas City, MO June 1998 -March 2002 Assistant Manager

Achieved over 1Million of sales Platinum level.

Responsible for daily operations including open and closing store. Hosted training seminars through role playing training. Successful in graduating from college by a tuition reimbursement program offered by Zales. Gordon- Zales Oklahoma City, Oklahoma February 1992 - June 1998 I N T E R N A T I O N A L

T R A V E L

Italy

Cuba

Hong Kong

Korea

Bahamas

Cayman Islands

Japan

Virgin Islands

Puerto Rico

Germany

Mexico

Canada

Barbados

Spain

St. Thomas

Exumas

Bimini

Analytical & Problem-Solving

S K I L L S

S U M M A R Y

Complex Negotiations & Sales

Cycles

Relationship Building &

Networking

Communication & Public Relations

Business & Market Development

Sales Team Leadership &

Management

Recruiting

L A N U G A G E S :

Fluent: English

Semi-Fluent: Koren, German, Italian

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