BRIANA K I NG

M ARKETING P ROFESSIONAL

CONTACT

832-***-****

ad3k2o@r.postjobfree.com

https://www.linkedin.com

/in/briana-king-

Houston, Texas

PROFILE

As an experienced marketing professional, I have successfully supervised a diverse portfolio of projects ranging campaign ads implementation, data analytics; event planning and operations; marketing automations, operations, and technology; process integration; and workflows. My cross-functional experience has allowed me to effectively collaborate with team members across multiple departments. With a strong proven track record of producing exceptional results, I am seeking another challenging opportunity within the marketing space. EDUCATION

Texas State University

Bachelor of Business

Administration

University of Miami

Master of Science and Education

Candidate

WORK EXPERIENCE

Growth Marketing Associate at Spring Health 2023-2023

Served as the Strategic Marketing Expert for digital marketing assets, company landing pages, and search engine optimization tools.

Analyzed market trends and competitor activities to identify opportunities for growth and differentiation in the mental health services industry.

Created, monitored, and updated the Growth Marketing and Marketing Operations team campaign calendar with launch dates, on-site and virtual events, co-brand initiatives, and promotions.

Formulated budgeting spreadsheets for 40+ strategic accounts consisting of expense projections, ROI, variable revenues, asset allocations, and monthly actuals.

Began processes on marketing automation for client and patient facing marketing assets, while managing projects and collaborating with internal teams and external stakeholders to deliver project scopes on time and in budget.

Researched client performance KPIs and metrics through marketing channels while tracking UTM data for client engagement and utilization.

Accounting Assistant (Temp) at Houston Texans 2020-2022

Managed full-cycle accounts payable, including receiving, processing, and verifying 2,000+ invoices per month, averaging $200,000+.

Collaborated with cross-functional teams to streamline and automate accounts payable processes, resulting in improved efficiency and reduced processing time.

Issued payments to vendors, monitor discount opportunities and resolving discrepancies in purchase orders, invoices, and payments.

Compiled financial information; reconcile routine reports; and prepare financial data and summaries.

Processed team and employees expense reports and ensured that all expenses are accurately recorded and reimbursed in a timely manner.

Reduced vendor reclassification 90%, ensuring the accuracy of vendor coding and accounts payable batch output.

Marketing & Event Operations Associate at Houston Texans 2020-2022

Organized small, mid, and large-scale events with GTM strategy in a partnership, sponsorship, and fan-based environment ranging from 10 to 28,000+ people.

Designed, planned, and executed programming and branding at events that promote the Club and its Corporate Partners.

Collaborated with the creative team to develop innovative and engaging event branding and visuals that align with the Club’s brand identity and resonate with the target audience.

Assisted in coordinating logistics and operations for sporting events, including scheduling, ticketing, and venue setup, to ensure smooth execution and a positive fan experience.

Ensured successful sponsorship activations at games and other events by maintaining signage and other activation elements.

Worked with cross-functional teams to implement activities on planning processes to assist managers with delivering key milestones.

Marketing Operations Intern at Texas State University 2017-2019

Assisted in the development and execution of marketing plans and initiatives to promote sporting activities and increase brand awareness for the University.

Coordinated with campus organizations and local businesses to develop joint marketing initiatives, fostering community engagement, and expanding the reach of the University’s athletics’ brand.

Conducted market research and analysis to identify recognize trends, target demographics, and competitive landscape to inform marketing strategy and decision-making.

Managed all athletic program social media applications and various marketing tools gaining a total of 2,876 followers.

Developed and execute social media campaigns to promote events and engage with fans, resulting in increased attendance and brand awareness.

Facilitated the organization and management of campus events, gamedays, and sponsorship events to promote Alumni donations and student athletic engagement. AWARDS&TRAININGS

BEAUTY Mentoring Scholar

Houston Texans IMPACT Award

Lean Six Sigma Black Belt

McCoy Accounting Ambassador

McCoy Accounting Stars

Texas State Cheer Team

Leadership Award

HARD&SOFT SKILLS

Adaptability

Budgeting

Communication

Cross-Functional Collaboration

Customer Experience

Data Visualization

Detail-Oriented

Event Planning

Go-To-Market

Logistics

Operational Processes

Project Management

Strategy

SOFTWARE SKILLS

Adobe Creative Cloud

Eventbrite

Facebook

Google Analytics

Google Workspace

Instagram

Iterable

Jira

Looker

Microsoft 365

Microsoft Dynamics GP

Mixpanel

Salesforce

SAP Concur

Slack

TikTok

Twitter

Zoom

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