Digital Marketing Growth

Chad Fairchild

*** ****** *****, ******, ** • 740-***-**** • ************@*****.*** • linkedin.com/in/chadfairchild Director of Growth

Results-driven Sr. Manager of Growth Marketing with 13+ years of experience leading digital sales funnels, implementing ABM strategies, and optimizing revenue operations. Achieving an increase 500% account growth within 12 months. Skilled at integrating multichannel marketing campaigns and analyzing performance data.

WORK EXPERIENCE

MakerMade • Remote • 03/2019 - Present

Director of Growth and Marketing

• Implemented tactical strategies resulting in a 30% increase in ad profitability and relevance, leading to a substantial uplift in both B2C and B2B topline sales

• Consistently provided asset recommendations, resulting in a 25% increase in marketing message efficiency

• Achieved a 500% increase in gross profit in 1 year, through strategic marketing strategies and effective team management

Sollis Health • Remote • 03/2023 - 02/2024

Senior Manager, Growth Marketing

• Surpassed 2023 goals in 9 months by delivering 12,000 leads at a cost per lead (CPL) of $320, achieving a 14% increase in lead generation

• Implemented streamlined processes for CRO, marketing reporting, UTM parameters, and CRM, enhancing efficiency by 30% and enabling a 25% reduction in customer acquisition costs

• Led an ecommerce project to build out a Sollis Health e-commerce flow and website update Zeta, Inc. • 08/2021 - 03/2023

Marketing Lead

• Led a marketing team to achieve 7x account growth within 12 months, resulting in increased revenue and market share.

• Boosted new account growth by 550% through establishing organic and strategic partnerships with key industry players.

• Strategically planned and optimized SEO activities while effectively managing internal revenue affiliates and driving growth with external affiliates Paid Media Agency • 02/2019 - 05/2021

Thesis Testing and Fetch & Funnel

Growth Manager

• Maximized ROI by expertly handling Ad spend of $3m per month across various accounts, leading to a 25% increase in conversions and a 10% decrease in cost per click. Real Estate/Home Improvement • Columbus, Ohio, USA • 08/2016 - 02/2019 Digital Marketing Manager

• Rent.com, and Apts.com, to promote 35 multi-family properties, resulting in a 20% increase in lead generation

• Cultivated and managed vendor relationships to optimize, driving digital marketing strategies, resulting in a 25% increase in online visibility.

Abrasive Technology/Capitol Broadcasting • Columbus, Ohio, USA • 12/2011 - 07/2016 Digital Marketing Specialist

EDUCATION

Bsba Marketing

Franklin University • Columbus, Ohio, USA • 01/2009 - 01/2013 SKILLS

Affiliate Marketing, Analysis, Analytical Skill, Brand Awareness, Brand Messaging, Build-Out, Business intelligence Reporting, Business To Business Service, Collaborative Marketing, Cross Functional Skills, Customer Acquisition, Customer Growth, Customer Relationship Management, Customer Retention, Customer Satisfaction, Data Analysis, Data Driven, Demand Generation, Digital Marketing Planning, Driving Growth, E-commerce, Email Marketing, Growth Hacking, HubSpot Software, Internet Marketing, Key Performance Indicator, Management, Marketing, Marketing Automation, Marketing Campaigns, Marketing Planning, Marketing Reporting, Operational Planning, Paid Media, Performance Tuning, Pipeline Marketing, Planning Process, Proven Track Record, Revenue Growth, Revenue Optimization, Social Selling, Strategic Partnership, Vendor Relationship Management

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