Marketing and Advertising Expert

ANGELINA WEBB, MBA

SANTA BARBARA, CA *****

917-***-**** (PT)

********.******************@*****.***

www.linkedin.com/in/angelina-webb-mba

QUALIFICATIONS

An innovative, versatile and award-winning marketing expert with over 20 years of experience in the healthcare industry. Proven track record of addressing the unique requirements posed by diverse products, services, and organizations. Demonstrates exceptional leadership and management capabilities, navigating the entire spectrum of marketing and commercialization processes. From active involvement in early pipeline development programs to pre-launch strategic planning and hands-on launch execution. Excels in comprehensive project management and overseeing other crucial aspects such as the overarching communications plan, internal and external training, Key Opinion Leader (KOL) activities, and maneuvering through the highly complex regulatory process. Expertise that extends beyond marketing, incorporating a strong foundation in advertising, account/project management, business development/sales, business analytics, forecasting, and finance. Leverages this multifaceted skill set to successfully attain financial objectives and enhance overall profitability. Known for delivering results through strategic thinking, meticulous execution, and a commitment to excellence.

INDUSTRY EXPERIENCE: Digital, Nonprofit, Advertising, and Healthcare: Diagnostics, Pharma, Biotech, Medical Devices

FUNCTIONAL EXPERIENCE: Digital Strategy/Execution, Consulting, Global Marketing and Commercialization, Business Analytics/Competitive Intelligence, Business Development/Sales, Account/Project Management, and Finance/Forecasting

GLOBAL EXPERIENCE: North America, Central America/Caribbean, South America, EMEA and APAC

KEW AWARDS: Who’s Who in America Listee (2024), Influencer Award (2023), Outstanding Leadership Award (2022) and was a speaker on a panel discussing email marketing at the Marketing 2.0 Conference, two Rx Club Awards of Excellence for OTREXUP and CAMBIA campaigns (2021), Individual Marketer Finalist (1 of 5) for the MM&M Awards (2018), and an Integrated Campaign Award for PD-L1 IHC 22C3 pharmDx (the CDx test for KEYTRUDA) from the Rx Club (2018).

PROFESSIONAL EXPERIENCE

Account Director, INDEGENE - Santa Barbara, CA (US headquarters Princeton, NJ) 2021 - 2022

Oversaw all AOR client interactions from strategy planning, concept creation, and messaging to execution of materials

oRecognized by clients as a reliable and dedicated extended member of their marketing team

oAnalyzed data to provide Omnichannel insights and recommendations for brand plan

oBroke the barrier between creative and account providing final input direction, ensuring creative success for the brand in the market

Identified opportunities to organically grow the existing business

Lead development of new business pitches

As a member of the Leadership Team identified and implemented operational efficiencies

oTrained and mentored new project management team based at headquarters in Bangalore, India

Volunteer/Marketing Consultant - TAPROOT - San Francisco, CA 2019 - 2021

Through TAPROOT, I connected with nonprofit organizations and delivered services pro bono for various marketing projects

Completed long-term engagements with four healthcare focused nonprofit organizations

oMarketing strategy development and execution for an online mental health organization that was newly launched and needed overall direction including but not limited to overall organization identity to mission/vision clarity to social media presence

oBrand strategy development and facilitation for a 90+-year-old children’s charity that needed to look inside itself through a critical lens, refocus and prepare for the future to continue to provide services to children who are sick, disadvantaged or live with disabilities and other special needs

oRebranding and strategy facilitation for a breast health education foundation that was getting lost and looking for a way to break through the noise

oMarketing expert with a key focus on social media development and marketing communications concentrated on special events for a small cervical cancer elimination organization that needed to increase its presence in a crowded category

Global Marketing Manager, Companion Diagnostics (CDx) – AGILENT - Carpinteria, CA 2015 - 2018

Global Commercial Lead on multiple pharmaceutical partnerships

oSpearheaded numerous global launches across different markets as well as various cancer indications

oActed as liaison/translator with pharma partners and internal cross-functional teams

oDirected numerous early development programs with a focus on the analysis of the marketplace

oCreated individualized program for each pre-commercial or commercial contract agreement details as well as the development of detailed stakeholder requirements (the blueprint for each unique program)

Efforts resulted in the creation of a company-wide templates to minimize unnecessary duplication of efforts across firewall programs

Resulted in the increased cross-functional team productivity, ensured consistency across product design, and ultimately contributed to consistent and positive customer experience

oGuided the Bristol-Myers Squibb (BMS) program to continue ongoing new indication launches of regulatory certified PD-L1 complementary diagnostic for OPDIVO

Drove launch of Melanoma indication in Japan

Identified and implemented a method to improve world-wide inventory management by aligning drug and diagnostic test sales forecasts

oOrchestrated the Merck/MSD global program to develop and market regulatory approved PD-L1 companion diagnostic for KEYTRUDA

Conceptualized complete rebranding of PD-L1 IHC 22C3 pharmDx (CDx test), directed cross-functional team execution

–The Rx Club award won was a first for the company and highlighted on Agilent websites, a blog post, and social media

Worked collectively with the development team to introduce a new and complex scoring method

Spearheaded proposal, approval, and execution of first CDx exhibition presence at ASCO 2017 (largest oncology meeting)

oThe success was recognized by senior management resulted in a larger presence at the 2018 annual meeting and commitment to 2019

Presented the CDx commercial capabilities on multiple new business pitches – led to new partnership agreements

Mentored the business development (BD) team on the development of new CDx pharma partnering/BD messaging platform and execution of materials

Provided commercial guidance on various projects including but not limited to US reimbursement, development of a new format for the complex CDx IFU, and preparation for an FDA negotiation on updating the Intended Use language

Senior Product Manager, Global Marketing (Consultant) - TAKEDA ONCOLOGY - Cambridge, MA

2014 - 2015

SPM on the global launch of NINLARO the first oral proteasome inhibitor for the treatment of multiple myeloma

Managed the development and execution of non-branded campaign evolution, sale training materials, and HCP market research

Contributed to global launch marketplace analytics, market research, positioning, messaging, design, forecasting, and budgeting

Senior Account Executive, BMStudio (Consultant) - BRISTOL-MYERS SQUIBB - Princeton, NJ

2013 - 2014

US Account Lead on SPRYCEL a product for the treatment of chronic myeloid leukemia (CML)

Received a Recognition Award from the brand team for the work to support the 2014 POA (sales meeting)

Oversaw day to day activities of the Project Manager

Senior Vice President, Group Account Supervisor - HARRISON AND STAR, OMNICOM - NY, NY

2012 - 2012

US Account Lead on ZELBORAF, a Genentech breakthrough therapy for the treatment of metastatic melanoma was approved with a FDA CDx test

Contributed to the strategic evolution of the brand with a focus on new competitive entrants by analyzing the marketplace

Drove the identification and implementation of initiatives to support the success of the brand

Led supported and inspired the cross-functional agency team, including three direct reports

Vice President, Account Group Supervisor - SUDLER & HENNESEY, WPP - NY, NY. 2011 -2012

Global Account Lead on REVLIMID, ISTODAX, and POMALYST, three Celgene hematology brands

Served as a trusted advisor to clients by driving conceptualization and execution of strategic launch initiatives based on market research and analytics

Managed project financials, including the development of each product's scope of work and quarterly forecasting

Supervised an Account Supervisor

ADDITIONAL PROFESSIONAL EXPERIENCE - DETAIL AVAILABLE UPON REQUEST

Oncology Segment Manager, Marketing - MYRIAD GENETICS - Salt Lake City, UT

2010 - 2011

Vice President, Account Supervisor - CLINE, DAVIS, & MANN, OMNICOM - NY, NY

2008 - 2010

Director, Strategic Accounts - WebMD - NY, NY

2006 - 2007

Senior Product Manager, Marketing - FERRING PHARMACEUTICALS - Parsippany, NJ

2005 - 2006

Associate Product Manager - MEDTRONIC (formerly TYCO HEALTHCARE/COVIDIEN) - Norwalk, CT

2003 - 2005

Various Positions, JOHNSON & JOHNSON, New Brunswick, NJ

1996 - 2003

Uterine Health Sales Representative, GYNECARE

Associate Product Director, Communication & Interactive Marketing, ETHICON

Senior Financial Analyst, Research & Development/New Business Development, ETHICON

Financial Auditor, Corporate Internal Audit, JOHNSON & JOHNSON WW HEADQUARTERS

EDUCATION

LA SALLE UNIVERSITY - Philadelphia, PA

Master of Business Administration, Concentration in Marketing and International Business (2000)

Bachelor of Science, Major: Accounting, Minors: Japanese Language and Asian Studies (1996)

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