GERRY CACANINDIN

Creative Director Copywriter

@ ad3j6l@r.postjobfree.com +639********* www.gerrycacanindin.com Manila, Philippines EXPERIENCE

Creative Director

Havas Ortega

August 2022 – Present Manila, Philippines

Leads the creative development for a diverse set of brands such as Pizza Hut, Durex, Mapúa University, LBC, Vitality Pet Care, Mo- totek and VS1 motorcare, and Solbac disinfectants. Oversees the output for digital, social media, activation, and full campaign pitches and launches.

Creative Director

Hakuhodo/BCI

January 2020 – August 2022 Manila, Philippines Oversaw the overall creative output of the agency for various Philip- pine and global brands such as Mitsubishi, LG, and BPI. Steered the creative team through the COVID-19 pandemic of 2020 to 2022 in launching successful campaigns for Mitsubishi brands Strada, Mon- tero Sport, and Xpander which solidi ed Mitsubishi’s position as the No. 2 car brand in the Philippines.

Creative Director

Wunderman Thompson

June 2017 – December 2019 Manila, Philippines

Led the development of technology-driven creative solutions for a diverse roster of clients that included Adidas, AXA, and Shell. Grew the creative department from a small group of 6 to a full comple- ment of 20 highly-skilled and highly-talented creatives. Regional Creative Director

MullenLowe Asia-Paci c

July 2015 – July 2017 Bangkok, Thailand

Served as the regional creative lead in the development of inte- grated campaigns for Unilever brands across Asia-Paci c. Likewise handled global brand Thai Airways and local Thai bank Krungsri. Launched successful regional campaigns for Rexona, Pepsodent, and Selecta.

Creative Director and Head of Copy

Ogilvy

April 2011 – June 2015 Manila, Philippines

Handled and oversaw Unilever brands Dove and Dove Men, Ford, Mondelez brands such as Cadbury and Toblerone, as well as a ros- ter of local brands such as real estate company Brittany Land, and Unilab–the biggest pharmaceutical company in the Philippines. Shortlisted at the Cannes International Advertising Festival for Vaseline Men print campaign and won a Gold Tambuli for Dove Real Men ’Date’ online lm.

GUIDING PHILOSOPHY

“Be kind, for everyone you meet is ght-

ing a hard battle.”

AWARDS

Gold, Tambuli Awards for Dove "Real

Men Surprise Their Dates"

Shortlist, Cannes Lions for Vaseline

Men "Switch"

Shortlist, Asian Advertising Awards for

Head and Shoulders "Black"

OTHER ROLES HELD

Associate Creative Director

McCann Worldgroup

Mar 2007 – Apr 2011

Copy Group Head

MullenLowe Group

Jan 2006 – Feb 2007

STRENGTHS

Attention to Detail Persuasive

Motivator & Leader Curious & Gritty

LANGUAGES

English

Filipino

EDUCATION

B.A. in Communication Research

University of the Philippines - Diliman

1991 – 1995 Manila, Philippines

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