I am a seasoned marketing professional with broad experience in advertising and design. I have dedicated my career to creating innovative campaigns and eye-catching visuals. I've had the privilege of working in a wide variety of industries and brands around the world.

These perspectives and my accumulation of experiences and knowledge of

industry insiders make me a great candidate for your company.

EXPERIENCES

Marketing Creative Director 02/2016 - 07/2023

The Creativo Corp. Ad Agency

In my capacity as the Marketing Creative Director at the Ad Agency, I assumed the pivotal role of leading the creative team with breakthrough conceptual design and innovation. Through leadership and strategic guidance, I spearheaded the production of a diverse array of offline and online assets across multiple mediums, consistently exceeding client expectations. I dedicated thousands of hours to elevating the agency's creative drive through impactful, top-of-mind campaigns.

I cultivated and nurtured a symbiotic relationship between the marketing team and the design team, actively contributing to the ideation and execution of high-impact campaigns and communication strategies that propelled brand visibility and market engagement to unprecedented levels. I implemented a cost-effective CRM that benefits the flow of the “Sales department -> Marketing department -> Design department" with the ad agency’s clients, increasing productivity by 50%.

• Strategic Marketing

Planning

• Marketing Campaigns

• Brand Development

• Branding

• Budgeting

• Digital Marketing

• Social Media Marketing

• Customer Relationship

• Marketing Research

• Multi Tasking

• Market Research

• Team Work

• Innovation Culture

• Web Design

• Graphic Design

• Microsoft Office Suite

• Adobe Creative Suite

• Adobe Illustrator

• Adobe InDesign

• Adobe Photoshop

• Adobe Dreamweaver

• After Effects Design

• Illustration

• Package Design

• Photo Editing

• Video Editing

• Videography

• Wordpress

• html5 & css3

• hosting management

• User Centric Design

• UX/UI

Marketing Director 06/2014 - 03/2016

Carvajal Group

In my role as Marketing Director for The Carvajal Group, I leveraged my extensive experience in brand development to create much-needed improvements in product design and market positioning. By orchestrating meticulously crafted visual campaigns for four of their companies. I pushed for the development of an innovative hybrid online-offline campaign to create leads for what at the time was a small business loans company.

I redefined the brand narrative for all four companies, captivating audiences and fostering deeper connections with consumers. Despite occupying a strategic marketing position, I remained deeply involved in the creative process, consistently delivering impactful design concepts in order to perfectly communicate my marketing language to the executive team. Through predictive market research, I created events and materials that resonated with target demographics and propelled the company's growth to unprecedented heights.

• Strategic Marketing

Planning

• Campaign Development

• Brand Development

• Branding

• Budgeting

• Digital Marketing

• Social Media Marketing

• Customer Relationship

• Marketing Research

• Multi Tasking

• Market Research

• Team Work

• Innovation Culture

• Web Design

• Graphic Design

• Microsoft Office Suite

• Adobe Creative Suite

• Adobe Illustrator

• Adobe InDesign

• Adobe Photoshop

• Wordpress

• User Centric Design

• UX/UI

• Media Buying

• Leads Generation

• Email Marketing

• Client Facing Experience

• Sales Performance

• SPIFF

• Proactive Planning

• Press Releases

• Agile Project Management

Senior Graphic Designer 01/2010 - 11/2013

SER Group, Flor de Caña Rum

As a pivotal member of the design team for one of the world's most renowned

rum brands, I played an important role in shaping the brand's visual identity, contributing to its global recognition and success. Since the rum was made from sugarcane harvested from fields at the base of a volcano, I reimagined the core element to be the volcano itself. Providing us enough elements to create impactful campaigns with through the power of a volcano and the elegance of it’s towering elevation.

From conceptualizing and refining the iconic bottle design to meticulously

crafting labels tailored to each target market, I took the initiative in developing immersive brand experiences. One such experience was the highly acclaimed "Tour Flor de Caña" at the bottling facility, which not only elevated the brand's reputation but also captivated rum enthusiasts on a profound level.

Beyond my branding responsibilities, I demonstrated my versatility and ingenuity by designing the GUI (Graphic User Interface) for the company’s Industrial Sugar Plantation & Milling Software, a groundbreaking innovation. This software not only earned the prestigious Pellas International Innovation Prize but also revolutionized operations within the industry, setting a new global standard for efficiency and excellence.

• Brand Development

• Branding

• Marketing Research

• Multi Tasking

• Market Research

• Team Work

• Innovation Culture

• Web Design

• Graphic Design

• Adobe Creative Suite

• Adobe Illustrator

• Adobe InDesign

• Adobe Photoshop

• Adobe Dreamweaver

• After Effects Design

• Illustration

• Package Design

• Photo Editing

• Wordpress

• html5 & css3

• hosting management

• User Centric Design

• UX/UI

• Proofing

• GUI Design Web

• GUI Design Android

• GUI Design IOS

My location:

9915 Cypress Creek Pkwy

#607, Houston, Tx. 77092

My Mail:

ad3io2@r.postjobfree.com

My Phone:

+1-713-***-****

My Portfolio:

www.ivanbendana.com

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