Sebrina D Smith ad3ina@r.postjobfree.com

http://www.linkedin.com/in/sebrina-smith

+1-917-***-****

PROFILE

Senior Art Director Designer successful in making design work for business, and enhancing brands of world- leading organizations. Combines a keen design sense with commercial awareness to deliver original and practical design solutions that maximize ROI. Thrives in high-pressure environments, with a focus on delivering quality work with business-critical deadlines. A highly collaborative, creative and level-headed professional who injects fresh ideas, energy and impact into brands, businesses and teams. Key strengths include: Technical design skills

• Adobe Creative Suite,

Microsoft Office

• Art-directing photo shoots

• Managing DAMs

• Brand development

• Branding and Identity

• Brand management

Management skills

• Leading complex global projects

• Budget and cost management

• Maximizing ROI through design

• Vendor selection and management

• Negotiating price/quality

• Design innovation

• Resolving brand compliance issues

Interpersonal skills

• Building high-performing teams

• Working cross-culturally

• Pro-active, can-do mindset

• Working with alliance partners

• Getting the best from agencies

• Directing design teams

• Coaching non-designers

PROFESSIONAL EXPERIENCE

SmithBradley Design LLC

Founder New York (NY) September 2017 - Current Boutique visual design agency focused on leveraging brand strategies into practical applications for business people, including custom presentation templates (PPT, CS InDesign, Keynote, G-suite) and tailored photographic libraries. Blackstone

Art Director (Contract) New York (NY) June 2022 - September 2023 Hired to elevate company PPT presentations (look, feel and on-brand design solutions). Created PPT presentations look from start to finish - formating documents following brand guidelines, maintaining the core design system including fonts, colors, styles, etc. that were approved for use. Further establish the visual styling in photography for all marketing material. Part of team responsible for selecting best Digital Asset Management system (DAM) for the company. Establish metadata system, naming convention, collection system and monitoring of graphic elements, imagery and documents to be stored on the DAM to establish company wide brand consistency, Mazars

Art Director (Contract) New York (NY) August 2020 - June 2022 Designing and formatting PPT presentations, 25-100 page documents (on a weekly basis). Craft innovative, customer- focused brand experiences. Translated business and marketing objectives into designs that are clear, compelling and easy to understand. Collaborate with designers, strategists, copywriters, and cross-functional teams to develop creative concepts and oversee projects through execution. Mentored 5 designers to maintain brand authenticity throughout all creative work and delivered smart, useful, constructive art direction and feedback to the team during creative development.

Landor

Implementation Brand Designer (Contract) New York (NY) October 2019 - March 2020 Develop new visual identity guidance materials in partnership with the design team, and use existing brand systems to produce on-brand production files.

AccuWeather

Creative Producer New York (NY) July 2019 - October 2019 Responsible for assigning and routing projects and managing workflow through internal departments, as well as outside contractors, for AccuWeather’s design team. McKinsey & Company

Photo Director/Advisor (Contract) New York (NY) July 2018 - November 2018 Consulting at McKinsey & Co Global Brand Team. Hired to re-engineer the global image library and photography as- sets to drive greater brand impact, agility and cost-efficiency. Developed the process for sourcing images, managed image selection working with designers and vendors and curated photographic library to represent a refreshed global visual identity. Headed team in establishing the “blue treatment” of imagery. PricewaterhouseCoopers (PwC)

Global Brand Art Director Photo Director (Contract) New York (NY) Sept 2008 - Sept 2017 Member of Global Brand Team tasked with a worldwide brand transformation to drive greater client-centricity, brand coherence and impact. Collaborated with external vendors and a 700+ global internal design community. Contributed in transforming the PwC brand into a World’s Best B2B Brand (Brand Finance 2016). Global Brand relaunch, activation and innovation

• Executed worldwide brand relaunch that was recognized as the Best Global Re-brand (2011 Transform Awards).

• Implemented new brand identity globally across all touch-points including 700+ offices in 157 countries.

• Pioneered application of new digital / technologies to signature events, including DAVOS and PwC Leader Summit. Brand strategy

• Led extension of new brand identity to strategic initiatives, including Global Talent Brand and Digital Services.

• Created co-branding strategy and guidelines for global strategic alliances e.g., Google Cloud and Microsoft.

• Co-created branding guidelines for strategic acquisitions, including Strategy& (formerly Booz&Co).

• Supported Global Brand Leader in conceiving PwC’s first enterprise Brand Architecture. Brand identity

• Redefined PwC’s photographic style, humanizing the brand and amplifying industry and geographic expertise.

• Defined and led annual photographic program, including on-location shoots in 21 countries. Brand ROI (Photography)

• Designed new photography fulfillment model; reducing average unit costs from $3500 (leasing) to $150 (own). Branded business applications

• Created suite of branded business templates for 220,000+ staff, including InDesign, Microsoft Office, G-Suite.

• Led application of brand expression into client deliverables, including proposals, reports, presentations etc. Brand management

• Led ongoing brand compliance process, including query handling, issue-resolution and design training.

• Curated digital global image / video library, including commissioning shoots and vendor/rights management. Merrill Lynch

Art Director Designer (Contract), New York (NY) September 2007 - September 2008 Responsible for leading development of visual concepts for marketing and online campaigns in the US.

• Partnered with in-house clients to design and conceptualize marketing materials incorporating new brand guidelines for various employee communications and benefit groups.

• Managed project budgets, obtained bids from multiple vendors and oversaw all print production. Vanguard Direct

Studio Manager, New York (NY) October 2006 - March 2007 Boutique marketing and design agency with a portfolio of local clients including New York City Metro. Responsible for creating and implementing a workflow structure, to improve efficiency of a busy creative development pipeline.

• Oversaw end-to-end project management for print, digital, and out-of-house advertising client projects.

• Supervised and mentored a 12+-member team of developers, vendors, and designers.

• Compiled studio schedules, managing inter-departmental communication, project completion and staff resources

• Managed marketing material for external clients of nyc.gov.

• Partnered with design and production teams, ensuring deliverables met creative standards. Sebrina D Smith P2

Sebrina D Smith P3

Education and Professional Memberships

Visual Communication, Florida State University

Professional Memberships: A merican Institute of Graphic Arts (AIGA), Art Directors Club, Freelancers Union, Creative Mornings

International Experience

Photo and video shoot experience produced in the following countries:

Australia, Brazil, Canada, China, Czech Republic, France, Germany, Greece, Iceland, Israel, Italy, Mexico, Morocco, Netherlands, Norway, South Africa, Spain, Turkey, United Arab Emirates, United Kingdom, United States Portfolio

https://acrobat.adobe.com/id/urn:aaid:sc:us:f313cab7-1d6d-49c1-99a8-a09e58f225a0

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