MS

Marianna Sokova

Professional Summary

Dedicated business development and marketing professional with 5+ years of experience across tech and healthcare fields. Innovative and detail-oriented leader with stellar communication skills and proven experience driving metrics, coordinating projects, and creating online campaigns. Work History

Hello Pediatrics - Physician Liaison/ Field Marketing Representative Lorton, VA

10/2022 - 01/2023

AiAdvertising - Business Marketing Analyst

Annapolis, MD

12/2021 - 10/2022

Zolon Tech Solutions - Managed Service Provider/Vendor Management Specialist

Herndon, VA

04/2021 - 12/2021

Improve patient referral rates by establishing and maintaining strong relationships with healthcare providers throughout Virginia, Washington, DC, and Maryland.

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Facilitate referrals, providing information on new clinical programs and services, clinical trials, and introduction of new faculty.

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Collaborated with marketing teams to develop targeted materials promoting services offered by the practice.

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● Deliver patient and product information to key healthcare provider offices. Work closely between sales and marketing teams in overseeing the integration of personified audiences with third party data, online intent data and psychographic models to generate new look-a-like audiences.

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Utilized the Campaign Performance Platform for tracking and measuring ROI through campaigns, personas, channels, and overall ad spend and sales revenue.

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Analyzed each teams progress through Excel and creation of dashboards across multiple intelligence platforms.

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ad3im2@r.postjobfree.com

571-***-****

South Hill, VA 23970

Skills

Analytical and Sales tools:

In-depth knowledge of cloud-based CRM's:

HubSpoT, Salesforce, LinkedIn Sales

Navigator, META, DiscoveryOrg, Lead411,

Apollo.io

Non-Technical SEO Skills:

Other:

Google Analytics

● Gong.io's revenue intelligence platform

● Rocketseed's email signature platform

● ZoomInfo's B2B Platform

GovWin's cloud-based US and Canadian

government contracting intelligence

platform

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● Prioritization

● Critical Thinking

● Research

● Communication

● Flexibility

● Adaptability

Education

Northern Virginia Community College

Sterling, VA

No Degree: Liberal Arts And General Studies

Certifications

Content and Email Marketing (HubSpot)

MemoryBlue - Ecommerce Sales Development Specialist Tysons Corner, VA

12/2017 - 06/2018

VisualSoft, Inc - Executive Assistant to CEO

Vienna, VA

12/2015 - 12/2017

Introduced MSP-focused staffing solutions and identified appropriate decision makers within target market.

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Managed data for new & prospective clients within Salesforce, ensuring all communications are logged, information was accurate, and documents were attached.

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● Analyzed and prepared sales pipeline reports and dashboards. Reached out to curated, targeted lists to identify federal and commercial sales opportunities

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Guided qualified prospects onto the next stage of sales process by booking further conversation between prospect and clients Account Executive

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Researched potential future customers and identified sales opportunities for Okta, Inc., and Bioscape Digital

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● Exceeded daily goal of 150 cold calls to C and D level executives

● Set up 30+ meetings monthly per client for product demos. Streamlined executive communication by managing emails, phone calls, and scheduling appointments.

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Enhanced productivity by organizing travel arrangements and coordinating accommodations for executives.

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Handled payroll processing tasks accurately while maintaining strict adherence to deadlines for timely payments.

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Aided in the recruitment process by screening resumes, scheduling interviews, and assisting with candidate selection.

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