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Business Development Trade Marketing

Location:
Iloilo City, Philippines
Posted:
February 09, 2024

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Resume:

CURRICULUM VITAE

Name: RICARDO V. MARIN

Nickname : CARRIE

Age : 49 yrs. old

Birth Date : FEBRUARY 19, 1974

Mobile No. : 093*-******* / 092*-*******

E-mail Address : ad3ilf@r.postjobfree.com

Mailing Address : 13F VILLALOBOS ST., BRGY. CUARTERO JARO, ILOILO CITY

PHILIPPINES

Civil Status : MARRIED

JOB EXPERIENCE

ALDRITZ (PAU D ARCO)

BUSINESS DEVELOPMENT OFFICER

PANAY

MAY 2021- JUNE 2023

- Formulate / Implement and Monitor Trade Marketing Programs

- Initiate Business Development initiatives specific for new and developing products in order to support business growth in the business unit level.

- Formulate trade penetration initiatives.

- Conduct trade marketing activities in aid of sales target attainment. YEARNINGS OUTSOURCING COOPERATIVE

OFFICER WESTERN VISAYAS

APRIL 2018 - JANAURY 2021

- Handles and supervise day to day operations of the cooperative (WV)

- Approve final deployment of coop. members to partner clients.

- Liase with area partner clients.

- Formulate and implement area account acquisition programs. HOLY MARY WOMEN & CHILDRENS’ HOSPITAL

PAVIA, ILOILO

(MEDIA & COMMUNITY MARKETING CONSULTANT)

AUGUST – DECEMBER 2017

- Formulate HMWCH Pre Opening Marketing Programs

- Assist in MD relations (MD recruitment)

- Handled Media & LGU relation.

- Formulate & Handled HMWCH Community Marketing Programs. ESSLIV PHILIPPINES

For Water Nexus PTE LTD.

(MARKETING CONSULTANT)

JANUARY – APRIL 2017

- Did field market research/study for product viability of Water Nexus RO 8040(water purification system), covering the area of Panay & Boracay Island. HINDUJA (HGS ILOILO)

CUSTOMER SERVICE REPRESENTATIVE

APRIL - NOVEMBER 2016

- Assigned to a health account (CPAP)

- Outbound calls (Credit and Collection)

- Answer and resolve customers issues and queries. AMIGO TERRACE HOTEL

(MARKETING CONSULTANT)

FEBRUARY – MAY 2015

- Formulate ATH Summer Marketing Programs

- Formulate ATH 2nd quarter Sales & Marketing Programs

- Organize & Restructure Sales & Marketing Team

MIROF / UNILAB CONSUMER HEALTH

AREA MARKETING PROFESSIONAL

ILOILO CITY

AUGUST 2011 – DECEMBER 31, 2014

- Implement marketing programs at trade level to promote and accelerate movement of all ULCH products.

Move Out Programs:

- Bundling Activity for selected product/SKU

- Product Push (Sales Clerk Incentive)

-Merchandising Display Contest for Selected product/SKU

- Promote and maintain good working relationship with targeted accounts (Drug Stores/Pharmacies).

- Handles local media relation. (To ensure correct ad placement of ULCH products for the Tri Media/facilitate local talent scouting for ULCH localized Ads)

- Implement/handles local activities for ULCH brands (e.g Barangayan, sellin, event sponsorship and management)

- Formulate and implement local trade programs to help attain area sales target. Local Trade Marketing programs implemented:

- Gas Station tie up (Alaxan & Revicon)

- Media Activation Tie up (ABS-CBN Barangayan for Biogesic & Rexidol)

-School Activation for Ceelin & Growee

-Traffic Signage Placement tie up with LGU (for Ceelin) Achievements:

- Rookie ULCH AMP of the Year ( National 2011)

- AMP of the Year (National 2012)

- Best Trade Marketing Program Implementation (Visayas 2013)

- Best Merch.Program Implementation (Visayas 2013) BIOMAXX PHARMACEUTICAL PHILS., CORP.

PROFESSIONAL MEDICAL REPRESENTATIVE

ILOILO CITY

SEPT. 2009 – AUGUST 2011

- Promotes all Biomaxx Pharma products to targeted MDs.

- Promote and maintain good working relationship with targeted MDs

- Ensure product availability by covering drugstore and hospital pharmacies..

- Implement programs and activities in the area covered forsales to targeted Mds.

SALES & MARKETING OFFICER

DAYS HOTEL ILOILO

ILOILO CITY

AUG. 2009 – SEPT. 2009

- Works closely with the hotel’s GM in planning and implementing all thehotel’s sales and marketing programs.

- Formulate additional sales and marketing programs.

- In charge of teams handling corporate & governmentaccounts.

- Liaise with local media, corporate and governmentagencies.

- Coordinate with F&B and other departments to facilitate smooth flow of hotel’s function and other activities.

- Handles inquiries and bookings for functions.

- Conduct sales call to targeted clients

- Implement all marketing programs and activities for sales targetattainment. MEDLINK PHARMA PHILS., INC.

PROFESSIONAL MEDICAL REPRESENTATIVE

ILOILO CITY

2005 – MARCH 2009

- Promotes all Medlink Pharma products to targeted MDs.

- Promote and maintain good working relationship with targeted MDs

- Ensure product availability by covering drugstore and hospital pharmacies..

- Implement programs and activities in the area covered forsales target attainment.

BRANCH MANAGER

RED RIBBON BAKESHOP

SM CITY ILOILO

2002 – 2003

- In charge of store’s day to day operation.

- Handles a staff of 30 crew members and 2 supervisors.

- Maintain balance between store’s expenses and sales.

- Ensures that quality products and service are delivered.

- Works closely with Area Manager in implementing all Red Ribbon’s systemwide sales and marketing programs.

SALES & MARKETING OFFICER

AMIGO TERRACE HOTEL

ILOILO CITY

1996 – 2002

- Started with the Front Office (FO staff). Promoted as Sales & Marketing Officer after a year with the Front Office).

As Sales & Marketing Officer

- Works closely with the hotel’s GM in planning and implementing all thehotel’s sales and marketing programs.

- Handles the hotel’s special projects and promotions (e.g., concerts and other shows).

- In charge of teams handling corporate & governmentaccounts.

- Liaise with local media, corporate and governmentagencies.

- Coordinate with F&B and other departments to facilitate smooth flow ofhotel’s function and other activities.

- Handles inquiries and bookings for functions.

- Implement all marketing programs and activities for sales targetattainment. STORE MARKETING ASSISTANT (SMART)

JOLLIBEE ILOILO

ILOILO CITY

1992 – 1996

- member of store marketing opening team (plan & implement all new Jollibee Iloilo store’s marketing opening activities and promotions).

- In charge of Jollibee Friendship Club Kiddie program.

- In charge of Jollibee Iloilo special projects (e.g., concerts and mall shows)

- Part of key result area (KRA) bulk order and business meeting programs.

- Work closely with store manager and store marketing officer in implementing all stores sales generating activities and program.

- Assigned to Naga City to help organize Jollibee Naga SMART team and assistin the Penafrancia festivities.

EDUCATIONAL BACKGROUND

Bachelor of Science in Hotel and Restaurant Management Colegio del Sagrado Corazon de Jesus

Iloilo City

1996 (Under Graduate)

High School

Central Philippine University

Jaro, Iloilo City

Class of ’90

Elementary

Colegio dela Immaculada Concepcion

Pototan, Iloilo

Class of ‘86

CHARACTER REFERENCES:

Mr. Ted Aldwin Ong

Media Practioner

Iloilo City

The Guardian 091********

Dr. Percy Catedrilla

Medical Practioner

Iloilo City

099*********`

Mr. Ronel Bernabe

Marketing Consultant

Iloilo City

092********



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