T h o m a s F a r l e y

Boulder, CO 303-***-**** ad3ihc@r.postjobfree.com https://www.linkedin.com/in/thomas-farley3/ S UMMARY

I am an analytical thinker skilled in data interpretation and have practical business knowledge gained from various sectors. My experience in operations and analyzing complex information helps me make informed, data-driven decisions. I combine hands-on experience with strategic analysis, making me well-suited for challenging roles where I can drive organizational success with smart decision-making and adaptable strategies. E DUCATION

BA Economics University of Colorado Boulder 2023 BA Political Science University of Colorado Boulder 2023 Capstone Data Projects

Analyzed over 1MM data points to determine the effect of disabilities on income. Determined that our models were statistically significant using p values and a significance level of .05. Notably, a positive relationship was found in the case of hearing disabilities and income.

Evaluated physiochemical data of 15,000 wines using R. Used linear regression modeling and statistical analysis including T values to determine a correlation between a wine’s chemical composition and its quality rating. C E R T I F I C A T I O N & S K I L L S

Certifications

Google Data Analytics Certificate Google Ads Search Certification AI Powered Performance Ads Certification Technical Skills

Software Working knowledge of R, Python, Pine, Stata, AI Prompt Engineering Developer Tools ChatGPT, Bard, Dall-e, Photoshop, Page Cloud, Wix, Figma, Webflow, Canva Other Excel, Microsoft Suite, Stable Diffusion, Deep Dream, Adobe Creative Suite, Google Suite E X P E R I E NCE

Business Startup My Nanny Cares Boulder, CO July 2023-Present

Developed a comprehensive buisness model, integrating unique payroll services and healthcare options to address market gaps. Solving parents’ needs and attracting top talent to our agency, gaining a competitive edge.

Spearheaded a matching system for a two-sided marketplace, aligning families and nannies based on shared values and specific nanny archetypes.

Oversaw client interactions guiding them through a structured 6-step process, ensuring efficient payment collection and high customer satisfaction.

Orchestrated community events, securing partnerships with local entities including the Boulder Valley School District, Youth Soccer Organization, Gyms, and festivals to increase brand awareness.

https://www.mynannycares.com/

Freelance Consultant Freelance Boulder, CO 2022-Present

● Designed and developed websites, creating visually appealing and user-friendly layouts to enhance the overall user experience and key performance indicators.

● Conducted on-page and off-page SEO strategies, optimizing website content to improve search engine rankings and organic traffic. Optimized the landing page and funnel experiences to improve traction and conversion.

● Planned, deployed, and managed paid media campaigns. Designed and launched A/B tests to optimize ad spend and quality score. Increased sales by 175% doing $311,000 in sales the month of November.

● https://spokex.com/ https://www.hoosierhostbtown.com/