Sammy Noorani

Residence: NYC, NY & Tampa, FL Email: ad3iee@r.postjobfree.com Cell: 656-***-****

Professional Summary

Proven ability to execute digital marketing strategies across SEO, SEM, & CRM, fostering innovation and measurable results.

IPG Health Sept 2013 – Present

SEO Specialist New York, NY

•Deploy, implement, and resource accounts to subject matter experts for all digital campaigns.

•Examine search query behavior/trends, SEO audits, and analyze data/metrics to find opportunities, user intent, and measure outcomes for ongoing optimization (on-page & off-page SEO)

•Evaluate and implement usage of modern technologies that can help provide additional exposure on Google and other major search engines.

•Continuing health education on prescription treatment medications, diseases, and symptoms for on-going understating of the healthcare vertical and our target audiences (HCPs, Patients, and Caregivers)

•Collaborate with Dev, UX, medical copy writers, media directors, and account directors to integrate all marketing strategies across multiple channels.

•Partner with developers to optimize website architecture, meta data, URLs, or webpage construction for search engine consumption for optimal visibility.

•Identify and/or create KPIs and report on key metrics, learnings, and key takeaways for digital campaigns resulting in an uplift on prescriptions medications.

RevSystems, Inc. May 2011 –Aug 2013

SEO / SEM Specialist South Plainfield, NJ

•Supervise, lead, and source new accounts to a team of Search Specialist and Content creators.

•Manage day-to-day search marketing activities, budget management, performance reviews, and optimization of paid search campaigns.

•Increase website ranking and drive relevant site traffic resulting in increased sales and conversions.

•Implement link building campaigns in coordination with client SEO goals.

•Set up analytics tools via Google Analytics/Adobe for tracking visitors to collect and analyze site data.

•Implement online marketing initiatives such as ad placements, display marketing, email promotions, and social media campaigns for 8 clients in the auto and ecommerce industry.

Education

John Jay College of Criminal Justice

City University of New York (CUNY)

• Bachelor of Arts in Criminal Justice

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