Natalie Varghese

ad3iac@r.postjobfree.com 551-***-**** https://www.linkedin.com/in/natalie-varghese EDUCATION Saint Peter’s University - Cumulative GPA: 3.87 Jersey City, NJ Major/Minor: Marketing Management, Psychology Graduation: May 2021 Scholarships: Academic Excellence Scholarship

Relevant Coursework: Marketing Research, Honors Principals of Marketing, Consumer Behavior, Marketing Communication and Publicity, Digital and Social Media Marketing, Business Strategy, Social Experimental Psychology, Statistics and Research Methods EXPERIENCE

Ghost Truck Kitchen (IG: @HelloGTK) Jersey City, NJ Social & Digital Marketing Manager Mar 2022– Current

• Work directly with CEO on all marketing digital and analog marketing initiatives

• Oversee third-party media team of 5 to implement overall social media strategy and content development

• Responsible for all B2C social platforms: IG, Facebook, Google My Business, Uber Eats, NextDoor, etc.

• Spend 2-4 hrs weekly onsite capturing content for Instagram Reels/Stories and menu photography

• Create detailed monthly reports based on KPIs (M.o.M sales by order source, social media metrics, paid advertising, etc.)

• Led team of 5 in website creation including extensive UX testing, approving email/social media creatives, and launching 2 paid ad campaigns

Jaybee’s Nuts & Dried Fruits Jersey City, NJ

Digital Marketing Manager Sept 2021– Mar 2022

• Develop and implement monthly marketing strategy (email campaigns and automated flows, social media posts, paid digital advertising, and SEO friendly blog posts)

• Photograph, film, and use Canva/Photoshop to create content for all marketing channels

• Created Black Friday campaign and sent 4 emails over a 7-day period which accounted for 43% of total monthly revenue

• Revamped and managed Google Ads campaigns including responsive search, expanded text, display, and shopping ads, which led to a 70% MoM conversion cost decrease in October and 12% MoM conversion cost decrease in November

• Generate and present monthly report on quantitative results from marketing efforts through utilizing Google, Facebook, and Instagram Ads, Email Campaigns, and Influencer Marketing to communicate next steps and recommendations Cartridge Evolution Brooklyn, NY

Media/ Marketing Associate Mar 2018 – Nov 2018

• Created marketing materials to increase company awareness e.g., monthly newsletter, blog entries, and social media posts

• Represented company at business trainings on diversity and networking events to increase awareness and create long-standing business relationships

• Coordinated promotion for company event "Remanufacturing Day 2018” (writing email blasts, Eventbrite page, booking speakers, and event logistics for an audience of 30 people)

• Engaged with local businesses, nonprofits, and churches to create 21 community recycling drop off points in 10 weeks LEADERSHIP & PROFESSIONAL DEVELOPMENT

Goldman Sachs Local College Collaborative Jersey City, NJ Team Lead Jan 2021– May 2021

• Led a team of 9 students to research/create an analytical framework to increase B2B sales of Salesforce

• Pitched final presentation to an industry panel, that included Overground Cloud Services Executives and Goldman Sachs Advisors

• Built and maintained collaborative relationships between Saint Peter’s University, Salesforce, and Overground Cloud Services OTHER Computer: SKILLS Canva, Mailchimp, & INTERESTS Google Analytics, Photoshop G-Suite, Klaviyo, SPSS, Bikky, Excel, Planoly, Hootsuite Interests: Social Psychology, Photography, Pop Culture,

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