Iretiogo Oke

Calgary, AB 825-***-**** ad3i41@r.postjobfree.com linkedin.com/in/iretiogo/

A marketing executive with experience building brands in diverse industries. I have successfully executed effective marketing campaigns across all media (digital and traditional) to drive business growth.

Skills & Expertise:

Marketing Strategy

Content Strategy & Development

Digital Marketing (SEO, Google Analytics, Paid Ads, Email Marketing)

Social Media Marketing (Organic & Paid: Instagram, Facebook, LinkedIn, TikTok, X & Snapchat)

Marketing Automation & Project Management Tools (HubSpot, MailChimp, Salesforce, Pipedrive, Monday.com, Notion and Slack)

Graphics and Web Design: Canva, Squarespace, Wix, HubSpot and Shopify

Something To Eat Charity Inc. Partnership Marketing Manager (Calgary, AB) August 2023- Date

Something To Eat is a charity organization founded to provide free meals to people experiencing homelessness.

Formulating the marketing strategy of the charity, including media relations, event management, and stakeholder engagement.

Developed the brand’s corporate identity collaterals and assets (logo, website, social media)

Led all marketing communication initiatives including content, digital and social media marketing, public/media relations, and event initiatives.

Patronscan Senior Marketing Manager (Calgary, AB) Mar 2023 – Aug. 2023

Patronscan is a tech company that provides ID verification solutions for businesses to verify IDs in real-time, effectively detecting fraudulent documents

Responsible for the digital marketing strategy and campaign execution including SEO, social media, and paid ads

Executed all marketing campaigns by utilizing marketing automation tools such as Pipedrive, MailChimp, and HubSpot for lead generation, nurturing, and customer engagement

Developed the content strategy and execution plan for the company’s website, email marketing, blogs, newsletters, and all social media platforms resulting in a 15% increase in web traffic, 10% growth in social following, and 5% boost in leads in three months

Managed the development of all marketing collaterals (flyers, brochures, banners) for exhibitions, seminars and trade shows

Quad Industrial Group Marketing Specialist (Edmonton, AB) July 2022 – Feb 2023

Quad Industrial Group is an Asset Integrity solutions provider focusing on the Energy industry

Enhanced customer engagement and lead generation by spearheading content, email, and funnel marketing strategies, contributing significantly to the marketing department's growth.

Attained an 8% year-over-year (YOY) revenue growth by implementing targeted customer marketing strategies and pursuing new business development, directly impacting the company’s financial performance through innovative and effective market penetration and customer acquisition strategies

Achieved a 25% increase in YOY efficiency by managing the implementation and operation of Salesforce and HubSpot. This strategic deployment streamlined marketing operations, leading to more effective and efficient marketing campaigns, and significantly improving operational workflows and resource allocation

ASUS Group Marketing Manager June 2021 – June 2022

ASUS is a computer hardware company that manufactures notebooks, laptops, desktops, motherboards, graphics cards etc.

Responsible for localizing the global brand strategy and managing all marketing operations

for ASUS in the English-speaking Africa (ESA) region

Launched 10 new Laptop SKUs in the premium and value segment generating a 7.5% increase in market share by Q1, 2022

Oversaw digital and social media marketing campaigns, optimizing online advertising spend, and achieving a 25% increase in ROI.

Samsung Electronics Marketing Lead Oct 2020 – May 2021

Samsung Electronics is a multinational consumer electronics company that manufactures phones, tablets, and household appliances.

Successfully launched the S21 social media campaign with online customer engagement across all social media platforms gaining +8k followers in three weeks

Curated the annual marketing and social media calendar for thematic and tactical campaigns with focus on awareness and consumer engagement activities

Executed the launch of the A12/ A02s and A02 mobile phones in January 2021. My market recorded the highest social media and digital campaign awareness result leading to 25%+ on preorder sales

Japan Tobacco International Brand Manager Jan 2016 – Sep 2020

Japan Tobacco International is an international tobacco and vaping company known for some of the world's best-known brands, including Winston, Camel, and LD

Responsible for planning and implementing marketing initiatives for JTI brands

Conducted market research and competitor analysis to analyze consumer behavior to identify growth opportunities

Executed trade shows and exhibitions for brands to drive awareness resulting in 25% of annual sales

EDUCATION & PROFESSIONAL DEVELOPMENT

University of Lagos, Bachelor of Arts (English Literature) - 2009

Lagos Business School, Strategic Marketing Management – 2017

Google Analytics - 2022

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