Business Development Marketing Manager
Resume:
ERIC A. RALL
B*B BUSINESS DEVELOPMENT PROFESSIONAL
******@*****.***
Sarasota, Florida / Open to Remote
Results-oriented business development professional with a demonstrated ability to translate insights into coherent and executable strategies across multiple industry contexts. Direct experience with all members of the B2B value chain in commercial and industrial markets, including wholesalers, retailers, builders, contractors, system integrators, OEM’s, specifiers & end-users
Professional Experience
Growing customer base of over 600 accounts
Generating a recurring revenue stream from 75% repeat business and 25% referrals Founder / Managing Partner
Earshot Electric, LLC
07/2020 - Present Brentwood, TN
Founded and Built an Electrical Services business with over $15K/month and growing in revenues with; Leading a Cross Functional Team of business leaders, controllers and HR partners to program value realization into operation P&L's
Building a process for both savings and productivity funded growth initiatives Business Transformation Director / Value Architect Schneider Electric
04/2019 - 07/2020 Franklin, TN
Accelerated Digital Transformation by implementing a Cross Functional Business Planning Process to Quantify, Commit and Realize over $120M in Productivity and New Growth Opportunities from a $50M ERP investment over 3 years through;
linkedin.com/in/ericrall
Areas of Expertise
Strategy Execution Cross Functional Team Leadership Market Analysis Discovery Analytics
New Business Developement Solution Selling
Product Management Business Planning B2B Segmentation Implementing a quarterly business planning process to align management priorities to local execution Developing and executing corporate programs and incentives to enable priorities Coordinating local engagement of corporate programs to drive growth Key Accounts Director
Schneider Electric
06/2017 - 04/2019 Franklin, TN
Drove 20% revenue growth through a $75M top 5 global/national channel partner by; Business Strategy
1/2
Marketing Strategy
Key Account Management
Previous Positions Include:
Corporate Strategy Development & Planning Manager / Acquisition Integration Manager / Segment Marketing Manager / NASCAR Programs Manager / South America International Operational Marketing Manager/ Residential Marketing Specialist
/ Residential Strategy Execution Manager / Senior Sales Engineer / Sales Engineer Leading the account relationship for 5 key regional channel partners and 3 regional divisions of key national partners Mobilizing a team of 8 channel sales engineers to coordinate and execute local programs across 6 sales areas Regional Sales Manager
Schneider Electric
06/2008- 07/2011 Franklin, TN
Consistently exceed sales objectives for $250M transactional business in Southeastern United States by; ERIC A. RALL
B2B BUSINESS DEVELOPMENT PROFESSIONAL
Certifications
Limited Licensed Electrician - LLE (2020)
Scaled Agile Framework - SAFe (2019)
Six Sigma Green Belt Transactional (2006)
Accelerating Change (2003)
Conferences and Courses
Leadership Development Institute (2005)
Center for Creative Leadership - Eckerd College
Pricing Strategy & Tactics (2002)
University of Chicago
Professional Manager Development Program
(2001)
Schneider Electric
Marketing Strategy & Planning (1999)
University of North Carolina
Education
Masters of Business Administration
Florida State University
Tallahassee, FL
Bachelors of Science in Electrical Engineering
University of Florida
Gainesville, FL
2/2
Development of a Customer Stratification Model for $1.7B contractor segment and targeting tools for Retention/Acquisition/Development of 70k+ customer base Pioneering a National Market Model of $15B Electrical market for Channel Assessment and Sales Force Deployment Redesigned and Implemented Channel Incentive Program to align partner incentives to growth objectives Designed and Managed a Distributor Advisory Council to provide guidance/feedback for Channel Growth and Incentive Programs
Business Development Manager
Schneider Electric
07/2011 - 06/2017 Franklin, TN
Led multiple Sales Enablement Projects of Cross Functional Teams for newly implemented bi-modal sales organization including;
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