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Business Development Marketing Manager

Location:
Sarasota, FL
Salary:
175000
Posted:
February 10, 2024

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Resume:

ERIC A. RALL

B*B BUSINESS DEVELOPMENT PROFESSIONAL

615-***-****

ad3i29@r.postjobfree.com

Sarasota, Florida / Open to Remote

Results-oriented business development professional with a demonstrated ability to translate insights into coherent and executable strategies across multiple industry contexts. Direct experience with all members of the B2B value chain in commercial and industrial markets, including wholesalers, retailers, builders, contractors, system integrators, OEM’s, specifiers & end-users

Professional Experience

Growing customer base of over 600 accounts

Generating a recurring revenue stream from 75% repeat business and 25% referrals Founder / Managing Partner

Earshot Electric, LLC

07/2020 - Present Brentwood, TN

Founded and Built an Electrical Services business with over $15K/month and growing in revenues with; Leading a Cross Functional Team of business leaders, controllers and HR partners to program value realization into operation P&L's

Building a process for both savings and productivity funded growth initiatives Business Transformation Director / Value Architect Schneider Electric

04/2019 - 07/2020 Franklin, TN

Accelerated Digital Transformation by implementing a Cross Functional Business Planning Process to Quantify, Commit and Realize over $120M in Productivity and New Growth Opportunities from a $50M ERP investment over 3 years through;

linkedin.com/in/ericrall

Areas of Expertise

Strategy Execution Cross Functional Team Leadership Market Analysis Discovery Analytics

New Business Developement Solution Selling

Product Management Business Planning B2B Segmentation Implementing a quarterly business planning process to align management priorities to local execution Developing and executing corporate programs and incentives to enable priorities Coordinating local engagement of corporate programs to drive growth Key Accounts Director

Schneider Electric

06/2017 - 04/2019 Franklin, TN

Drove 20% revenue growth through a $75M top 5 global/national channel partner by; Business Strategy

1/2

Marketing Strategy

Key Account Management

Previous Positions Include:

Corporate Strategy Development & Planning Manager / Acquisition Integration Manager / Segment Marketing Manager / NASCAR Programs Manager / South America International Operational Marketing Manager/ Residential Marketing Specialist

/ Residential Strategy Execution Manager / Senior Sales Engineer / Sales Engineer Leading the account relationship for 5 key regional channel partners and 3 regional divisions of key national partners Mobilizing a team of 8 channel sales engineers to coordinate and execute local programs across 6 sales areas Regional Sales Manager

Schneider Electric

06/2008- 07/2011 Franklin, TN

Consistently exceed sales objectives for $250M transactional business in Southeastern United States by; ERIC A. RALL

B2B BUSINESS DEVELOPMENT PROFESSIONAL

Certifications

Limited Licensed Electrician - LLE (2020)

Scaled Agile Framework - SAFe (2019)

Six Sigma Green Belt Transactional (2006)

Accelerating Change (2003)

Conferences and Courses

Leadership Development Institute (2005)

Center for Creative Leadership - Eckerd College

Pricing Strategy & Tactics (2002)

University of Chicago

Professional Manager Development Program

(2001)

Schneider Electric

Marketing Strategy & Planning (1999)

University of North Carolina

Education

Masters of Business Administration

Florida State University

Tallahassee, FL

Bachelors of Science in Electrical Engineering

University of Florida

Gainesville, FL

2/2

Development of a Customer Stratification Model for $1.7B contractor segment and targeting tools for Retention/Acquisition/Development of 70k+ customer base Pioneering a National Market Model of $15B Electrical market for Channel Assessment and Sales Force Deployment Redesigned and Implemented Channel Incentive Program to align partner incentives to growth objectives Designed and Managed a Distributor Advisory Council to provide guidance/feedback for Channel Growth and Incentive Programs

Business Development Manager

Schneider Electric

07/2011 - 06/2017 Franklin, TN

Led multiple Sales Enablement Projects of Cross Functional Teams for newly implemented bi-modal sales organization including;



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