SOCIAL MEDIA &

CONTENT MANAGER

727-***-****

ad3hwe@r.postjobfree.com

Los Angeles, CA

WORK EXPERIENCE

Social Media Manager, Dec. 2022 - Present

ADRIANA

PALACIOS

SKILLS

SEO best practices & copywriting

Editing/Proofreading

Leading media teams

Metrics Analysis & Reporting

Client-facing communications

Vendor/client communications

Project Management

Streamlining Processes

PPC social campaign management

Email newsletter creation and management

Press Releases: Writing and circulating

Website Updates/ Backend updates

Bilingual: Fluent in Spanish

EDUCATION

Bachelor's in Mass Communication

& Public Relations

Graduated 2013

Florida International University

Shannon Fabrics

Manage Shannon’s social media presence across platforms Work cross-functionally across teams to plan, conceptualize and execute fabric launch campaigns and promotions.

Produce weekly livestream series hosted by sewist influencer Captured 25K new consumer emails organically via social giveaway campaign

Schwan’s Company

Social Media Manager, Jan 2022 - Nov. 2022

Managed social media presence across platforms for Freschetta and Red Baron frozen pizza brands

Led the brand’s first cross-promotional social campaign for a major film: Jurassic World’s Streaming Premiere

Launched Freschetta’s first ever Tik Tok influencer campaign - The “Preheat Film Festival” centered around short films created by influencers featuring pizza

Captured 50K consumer email addresses for Freschetta’s email marketing mailing lists through social media giveaway iAnalyst

SOFTWARES & TOOLS

Canva

Hootesuite

Hubspot

HeyOrca

Coschedule

MS Suite & G Suite

Chat GPT

DALL-E2

Photoshop

MailChimp

Constant Contact

Meta ads manager

Streamyard

Wordpress

Shopify

Magento

Social Media, Email & Content Manager, 2015 - 2021 Managed social media campaigns for 15-20 client accounts at a time across industries, including BMW, Audi, Pollo Tropical, Duck Donuts, Pero Family Farms and more

Ran influencer marketing campaigns, email campaigns, digital event promotions, and social ad campaigns on Meta platforms, Youtube and Pinterest.

Brown + Company PR

Public Relations Intern, 2013 - 2014

Assisted CEO with Public Relations campaigns and events Authored and circulated press releases for clients Provided media outreach for clients

Secured 5K in donations for client’s charity auction Lex Promotions

Public Relations Intern, 2011 - 2013

Authored Press releases and PR collateral for agency clients Secured press interviews and placements for entertainment clients on radio and online news outlets

Slicksalt Entertainment

Public Relations Intern, 2009 - 2011

Authored Press releases and PR collateral for label artists Secured press placement in The Source Magazine for the label’s main singer/songwriter

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