I'm an LA based Creative Director/ Art Director with

** ***** ** ********** ** advertising, design, digital communication, film, and new media. I've helped

create campaigns for brands to expand their audiences and reach their business goals across all mediums. I've worked with and managed creative teams, tech

experts, strategists, creators, and cross-functional teams while collaborating with some of the world’s most well-known brands. I have a passion for creating relevant, intelligent, and unforgettable work for brands that influences culture and engages audiences.

2023 - Freelance Creative Director

I’m freelancing in various size agencies and consulting tech/startup clients.

(Saatchi LA-Toyota, gaming and e-commerce)

2021 - 2023 R/GA NY, Creative Director

Role&Projects at R/GA:

As a Creative Director, I led R/GA’s biggest accounts. I collaborated with clients and cross-functional teams on a daily basis to create disruptive work in the tech, innova- tion, digital, and social media space. I worked under Tiffany Rolfe and Shannon Washington.

Verizon: Design and creative lead on translating creative insights and briefs into innovative ideas, developing compelling messaging across diverse channels such as film, print, OOH, and all digital platforms. I managed the with team of 10+ people. Collaborated with IPG agencies to create groundbreaking digital experiences, collabo- rated with clients to develop innovative ideas and the launch of Verizon 5G across all digital and activation channels.

Pepsi Super Bowl LVI Halftime Show: Verizon 5G virtual experience activation that earned two Entertainment & Music Lions at Cannes in 2022 and took Clio awards. NFL X Verizon 10 year partnership: Launch activation #Verizon5GSuperfan that earned 10K+ participation on social media platforms. Verizon +Gear Sports/Music/Gaming: $1Billion goal on selling accessories on verizon.com/+gear store. The e-commerce store targets passion categories such as music, sports, and gaming, with each category curated by a celebrity. I led creative teams and designers to conceptualize and execute a launch campaign. I also collabo- rated with the client's marketing team to develop site content, shooting content videos& photography, UI&UX design, branding manuals of the online stores curated by Alvin Kamara, Devonta Smith, Brandi Carlile, and Dr Lupo. Cash App: I led the R/GA NY creative teams on a new biz pitch. We developed

“That’s Money” creative platform concept and won the account to NY office. Galaxy S22 / Samsung: To launch Galaxy S22 phone, I developed and produced the first “choose your adventure” live experience on TikTok platform allowed the audience interact with the phone and pre-order it.

American Express: As a creative lead, managed global creative teams (8+people) and client team to develop creative concepts for B2B and B2C. I executed “Don’t do business without it” campaign platform across all digital channels. I worked with the design team to create compelling visuals for the campaigns, elevate the brand look & feel and developed creative executions across platforms. Ally Bank: Developed creative concepts for Reddit, NWSL and Marvel partnerships and launched social media campaigns and AR experience. 2022 Cannes Lions Entertainment,

X2 Lions. (Pepsi Halftime Show - Verizon

360 Experience)

2021 Got Milk? #HoldMyMilk,

The most viewed campaign on TikTok

2017 Cannes Lions,

Print&Publishing-Bronze

2017 2017 Cannes Lions, Outdoor

2013 Cannes, Activation, Shortlist

2013 Cannes, Design Shortlist

2013 One Show,

Mobile Activation, Gold Pencil

2013 One Show,

360 Digital, Gold Pencil

Webby’s Award 2013,

Integrated Mobile Experience

Webby’s Award 2013,

Best Use of Video

2007 International Automotive Advertising

Awards (IAAA),

TV & Cinema, Silver

2006 London International Advertising

Awards (LIAA)

Deniz Marlali

Creative Director

[Visual First]

2021 - 2021 CPB, Creative Director

I contributed to the rebranding efforts of CPB, focusing on developing the agency's new visual language system and crafting a refreshed manifesto. I played a role in the creation of TV and social media campaigns for the launches of VRBO, Hotels.com and Fruit of The Loom “New Comfort Collection.” I also designed a limited edition graphic to celebrate Fruit of the Loom’s 70th year that became part of their collection. 2020 - 2021 Gale&Partners, Creative Director

got milk? I conceptualized and developed got milk?'s innovative campaign platform "You’re Gonna Need Milk For That" successfully securing the pitch with Gale and Partners. I also expanded the creative concept to the

“Team Milk” campaign for the Tokyo Olympics.

The #HoldMyMilk campaign garnered the highest viewership on TikTok (16B) in 2021, and the project received extensive coverage and press recognition across major publications.

2018 - 2020 MPC, Creative Director

As a freelance creative lead, I managed & collaborated MPC teams and talent to develop shop’s in-house creative department. I led new biz pitches along with MPC partners and run new biz efforts with Mercedes-Benz. 2015 - 2017 TBWA/Chiat/Day, ACD/CD Art

Michelin: I've developed a comprehensive global campaign called

"Safety Hands" for brand Michelin, which resulted in winning two Lions at the Cannes Creativity Awards. This achievement marked Michelin's first Lion-winning project and was subsequently selected for inclusion in the "50 Years of Chiat" Book.

Sportchek: I played a crucial role in winning Sportchek account, Canada's largest sports retail store account, for the agency. Developed #WHATITTAKES platform, and I oversaw the production of the accompanying anthem film. I took charge of the Toronto Basketball Week campaign launch for Sportchek and orchestrated a 360-degree campaign spanning North America.

My involvement extended to global new business pitches around the TBWA network, where I contributed my expertise and skills. NBC, Godaddy.com, Wallgreens, Pepsi, and Adidas Global. I also worked as a creative/art director on concepting McDonald’s Olympics campaign, Absolut “Quality” print campaign and Grammy Awards campaigns.

Brooklyn Film Festival: For a decade, I held the role of Creative Director, overseeing teams in the development of campaigns, conceptualizing the festival theme each year, and fostering the growth of the event along with its recognition.

I worked with the teams to develop "Go Before it’s Cool,"

"3000 Miles from Hollywood," "Only Seen in Brooklyn," and Cannes Lions Digital & Design Lion winning "Film Codes" campaigns along with many other.

My leadership guided cross-functional teams in crafting award-winning, culturally impactful work across both traditional and digital platforms. Nissan: Creative Director on NBA X Nissan partnership commercial for the

"Midnight Lights" edition.

Absolut

Amex

Ally

Brooklyn Film Festival Cash App

Danone

Fruit of the Loom

GoDaddy

Gotmilk?

Hotels.com

Mercedes-Benz

Michelin

NBC

Nissan

TEDxNewYork

The New York Times

The Grammy’s

Peletonia P&G (Herbal essences)

Samsung

Verizon

VRBO

VW

2013 - 2015 TBWA Worlwide/Nissan United,

Sr Art Director

As a Global Senior Art Director, I was responsible for developing global campaigns for Nissan over three years. I worked with a small creative team and a global production team to launch global OOH campaigns across 30 countries. During my tenure, I spearheaded a campaign for the Nissan GT-R featuring the world’s fastest athlete, Usain Bolt.

I played a pivotal role in the comprehensive 360-degree campaign for the global launch of the Nissan Electric Leaf. I had the privilege of collaborating with one of the world’s most influential photographers, Platon. My work on the "Nissan Leaf Electric Billboard" OOH installation was shortlisted for the Cannes Lions. I also contributed to the Nissan Patrol #Agent23 experiential project, which debuted at an international Autoshow and subsequently earned both the FWA award and two Shorty awards.

I represented NY office in a global project as an art director, and I was part of the creative team based in São Paulo working on Nissan's 2016 Rio Olympics campaign.

SKILLS

Communication, presentation, concepting, working efficiently under tight deadlines, work independently, managing 15+ teams, advertising agency, technology, innovation, leadership, learning new tools, AI, AR, graphic design, art direction, typography, film & editing, music, storytelling, brand guidelines and brand voice, team building, collabo- ration, print & digital production, understanding legal and licensing, strategic planning, trend analysis, client relationship management, budgeting and resource allocation, social media strategy, market research, experiential marketing, multicultural sensitivity, global leadership and project management.

denizmarlali.work

ad3hvl@r.postjobfree.com

347-***-****

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