BARBARA FINNERTY

www.barbarafinnertywrites.com

ad3hi8@r.postjobfree.com www.linkedin.com/in/barbara-finnerty/ 917-***-****

ASSOCIATE CREATIVE DIRECTOR COPYWRITER

Award-winning creative copywriter with global brand experience

BRAND CATEGORIES OF EXPERTISE

Packaged Goods Mobile Technology Finance Beauty Fashion Tourism Healthcare Wine & Spirits Sports Toys & Games Food & Beverage Non-Profit

SKILLS & RESPONSIBILITIES

Deliver integrated, 360 conceptual copywriting across all media channels: Digital, Broadcast, Print, POP, OOH, Experiential, Radio, Direct Mail, and Social

• Translating marketing objectives into creative solutions

• Storytelling that emotionally connects with consumers

• Creating long and short form web content, banners, corporate video scripts, emails, manifestos, blogs, memes, tweets, mailings, radio and TV scripts

• Maintaining and/or creating a Brand's voice, tone, and identity

• Supervising musical and VO direction, casting, shooting, pre and post-production, editing

• Managing and growing vendor relations

• Mentoring and creative management of junior teams, freelancers, and interns

• Participating (and winning) New Business pitches

• Excelling at presentations and public speaking

• Mastering time management and multi-tasking

PROFESSIONAL FULL-TIME AGENCY EXPERIENCE & ACCOMPLISHMENTS

RAZORFISH, New York, NY

ACD/Copywriter

Responsible for all digital copy in conjunction with the 360 launch of the new Citi Custom Cash Card Created landing pages, banner ads, video content, FB, IG posts for a variety of Citibank products Completely overhauled all copy for Vitafusion and Lil Critters websites

UPROAR/DDB, New York, NY

Senior Copywriter/ACD

Won TELLYs, EFFYs, and ADDYs for several different TV spots for various Hasbro Brands Challenged and succeeded in making GoGo My Walking Pup “Toy of the Year” and Best Selling Toy Managed and mentored junior teams, freelancers, and interns

BOZELL WORLDWIDE, New York, NY

Senior Copywriter

Contributed to winning several new business pitches including Curel and Jergens Successfully created and executed Bahamas Tourism 360 campaign on a shoestring budget of under $100K

GREY WORLDWIDE, New York, NY

Copywriter

Consistently transformed briefs into creative marketing solutions that elevated brand awareness and sales for multiple brands

Awarded a Gold ADDY for NY Sports print campaign

HILL, HOLLIDAY, Boston, MA

Junior Copywriter

Won HATCH award for Dunkin’ Donuts print ad

Wrote and supervised recordings of radio spots for Jordan Marsh Dept. Stores

FREELANCE AGENCY EXPERIENCE

Spring Studios, Beauty@Gotham, CarlByrd&Co, Deep Focus, Worn, Todd Street Productions, SpinMaster, Grey, Addison Group, Cementworks, Ferrarra & Co, NY Sports Club, Margeotis, True North

ACCOUNTS & BRANDS

Citibank, Vitafusion, Lil Critters, OxiClean, Maybelline, Essie, Pantene, Biore, Jergens, Curel, Bahamas Tourism, Dannon, Slim Fast, Smart Food, Frito Lay, Dunkin' Donuts, Red Lobster, Nespresso, Six Flags, Konami, Hasbro, SpinMaster, Bell South, YULU, SunCom, Verizon, Konica Minolta, Pitney Bowes, Jordan Marsh, Macy's, GAP Factory, WhoWhatWear, Aerosoles, EnamelCare, Mentadent, Excedrin, Climara, Arm & Hammer, Trojan, First Response, NY Sports Club, Disney Visa, Kinderprint, Crown Royal, Anheuser Busch InBev, Stolichnaya, Books For Kids, God's Love We Deliver

AWARDS

ADDYs, EFFYs, TELLYs, OBIE, and HATCH

EDUCATION

BS Communications, Ohio University, Athens, OH

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