Sarah Rayer

**** **** ******, **** *****, Florida • +1-310-***-**** • ad3hfp@r.postjobfree.com

• linkedin.com/in/sarahrayer • https://sarahrayer.com/ With over 16 years of experience in marketing and strategy, I have successfully managed a team of 20 and increased revenue and retention for clients by 15% in under a year. In just 3 years, I have strategized and executed campaigns for high-profile clients, resulting in a 30% increase in revenue and a social media reach of over 20 million followers.

WORK EXPERIENCE

Medical Advantatge Group • Remote • Full-time • 05/2021 - Present Backed by Medical Advantage and part of TDC Group, iHealthSpot, a full-service digital agency, offers specialized digital marketing for medical practices, focusing on simplicity, effectiveness, and results- driven accountability.

Digital Marketing Manager/Account Manager

• Implement strategic brand campaigns resulting in increased customer acquisition and retention, with attribution and optimization recommendations.

• Play a pivotal role in shaping impactful campaigns that leveraged data insights to drive patient engagement and achieve measurable outcomes for our clients in the healthcare industry.

• Institute industry-leading practices and streamline operations across various channels, spanning websites, social media, email, paid advertising, and other digital platforms.

• Leadevelopment of innovative PPC and SEM strategies, resulting in 30% increase in client's ROI and surpassing their goals.

• Oversee a team of 20 team members, including writers, developers, SEO, social media, and PPC specialists.

• Oversee SEO Strategy for over 150 clients writing and optimizing 350 blogs a month, Social Media for 60 clients, PPC advertising for over 50 clients, and Reputation Management services for over 300 clients.

• Serve as liaison to clients, (Account Manager) meeting with them monthly to discuss the results of their marketing campaigns.

Sarah Rayer Consulting • Boca Raton, FL • Part-time • 02/2011 - Present Digital Marketing Consultant

• Track, report, and analyze website analytics and PPC, SEO, and SMO initiatives and campaigns Performing website audits

• Manage and optimize marketing campaigns using HubSpot, facilitating effective lead generation and fostering customer engagement.

• Craft, edit, and proofread marketing copy for diverse channels, maintaining brand messaging consistency.

• Plan and execute email marketing campaigns to nurture leads and engage the target audience.

• Implement SEO strategies to enhance website content visibility and search engine rankings.

• Align marketing efforts with business objectives in close collaboration with the cross-functional teams.

Polyglass USA • Deerfield Beach, Florida, USA • 05/2017 - 12/2020 Digital Specialist

• Responsible for overseeing the websites, social media, and digital strategy for a $255mm company.

• Collaborated with cross-functional teams to create successful marketing strategies, leading to 10% revenue growth and 5% increase in customer retention.

• Increased brand presence across all online channels through development of new site enhancements. Achieved a 35% increase in website traffic.

• Generated and presented insights from research to drive strategic marketing campaigns.

• Maximized brand presence across all online channels, including identifying, testing, and developing new site enhancements.

• Led and managed digital strategy projects from start to execution, resulting in iterative offering enhancements, increased website traffic, and a 15% boost in lead generation.

• Audited and edited web and social channels' appearances to ensure up-to-date online marketing content aligns with brand standards. Executing paid and organic social media and digital advertising campaigns.

• Continually evaluating the digital landscape for innovative platforms, assessing their suitability for integration into the overarching strategy.

• Partnered with content contributors to produce optimized digital and web content tailored to each platform, in alignment with the brand and marketing goals.

• Develop strategies, implement workflow for the team and oversee all communication and monthly status meetings with over 150 VIP clients.

• Through managing team deliverables, I Increased revenue and retention by 15% for current clients in less than one year.

Theater J • Washington • 01/2011 - 12/2012

Interim Managing Director

• Served as Managing Director during one of the most successful seasons in tenure.

• Implemented pay raises, initiated contracts with theaters, and facilitated co-producing opportunities with production companies.

• Administered budgets, managed human resource issues, set priorities, nurtured vendor relations, and handled various aspects of daily operations.

• Planned and executed donor cultivation and fundraising activities, including executing contracts for artists and playwrights.

J. Anderson Management • Philadelphia, PA, USA • Full-time • 01/2004 - 12/2011 Project Manager

• Managed and oversaw three upscale restaurants in Philadelphia.

• Developed and managed project plans, roadmaps/timelines, and budgets for the opening of three restaurants.

• Spearheaded the recruitment, training, and professional development of all staff.

• Created comprehensive training manuals and employee handbooks, ensuring compliance with state and federal guidelines.

• Collaborated with the culinary team on menu creation, overseeing food and beverage costs, ordering, and inventory management to maintain budgetary targets.

• Cultivated relationships with vendors, negotiating contracts, and ensuring operational systems and paperwork were in place for restaurant operations.

• Assisted in maintaining compliance with state and federal regulations, including licensing and tax obligations.

• Managed payroll, financials, and all aspects of bookkeeping and reporting.

• Work closely with leadership to develop and implement new strategies and revenue opportunities for clients.

EDUCATION

Masters In Business Administration

Saint Joseph's University • Philadelphia, PA, USA

Ba Communication Arts

Marymount Manhattan College • Philadelphia, PA, USA SKILLS

Accounting, Analysis, Animal Rescue, Bid Management, Brand Awareness, Brand Standards, Candidate Selection, Communication, Contract Negotiation, Creativity, Customer Relationship Management, Daily Management, Data Analysis, Digital Marketing Planning, Digital Media, Donor Cultivation, Fundraising, Highly Focused, Human Resource Management, Innovation, Internet Marketing, Keyword Research, Leadership, LESS, Management, Marketing, Marketing Planning, Media Planning, Menu Development, Paid Advertising, Pay Per Click, Payroll Management, Planning Process, Press Release, Productivity, Product Launch, Project Management, Project Planning, Reputation Management, Search Engine Optimization Strategy, Service Delivery, Social Media, Social Media Management, Social Media Platform, Strategic Thinking, Strategy Development, Supervision, Supplier Management, Training and Development, User Interface Design, Vendor Relationship Management, WordPress

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