646-***-**** ad3hf3@r.postjobfree.com * P a g e

MICHAEL TRICARIO

VICE PRESIDENT OF CREATIVE & MARKETING PROMOTIONS

646-***-**** ad3hf3@r.postjobfree.com www.linkedin.com/in/mike_tricario EXECUTIVE SUMMARY

An award-winning Vice President of Creative and Marketing Promotions with over 20 years of experience leading end-to-end creative strategy and branded partnerships for global networks. Reimagines creative direction and promotional capabilities to redefine where audiences and brands connect worldwide. Delivers long-standing leadership and collaboration with entertainment conglomerates, industry’s-leading studios, premier streaming groups, celebrity talent, and mass media partner platforms. Champions a collaborative leadership approach with creative teams and stakeholders to build consensus and outperform expectations. Branded Partnership Creative Branded Experiences Premier Streaming Multiplatform Creative Content Campaign Conception/Ideation Creative Direction Studio Partnerships Professional Sports Live Action Marketing Social/Digital Marketing Original Content Youth Entertainment Promotional Strategy Movies & Film Live Actions & Events Partner Platforms CAMPAIGN HIGHLIGHTS

Nick NFL Nickmas Game 2022 The Astronauts Launch iCarly Paramount+ Launch Nick NFL Wildcard Game 2020-21 Kids Choice Awards 2009-18 Nickelodeon Slime Cup Hispanic Heritage Month Harry Potter & The Deathly Hallows Henry Danger: The Final Season Drama Club Launch All New Double Dare Are You Smarter Than a 5th Grader Katy Perry: Part of Me Every Witch Way Hunter Street Launch Justin Bieber: Never Say Never PROFESSIONAL EXPERIENCE

PARAMOUNT formerly VIACOMCBS New York, NY

Vice President of Creative and Marketing Promotions - Live Action Division 2014 - Present Oversees all live-action and promotional creative marketing, strategy, and multiplatform content for the Paramount+ streaming platform and Nickelodeon family of networks, including digital/social platforms, sports, films, movies, podcasts, gaming, and branded live experiences. CREATIVE MARKETING PROMOTIONAL STRATEGY MULTIPLATFORM CONTENT BRANDED PARTNERSHIPS

• Creates and develops creative direction, innovative marketing, and creative content; establishes partnerships and executes creative across priority lines of business, including professional sports, live events, and theatrical movies and films.

• Leads 17+ creative team on both the east and west coast, including producers, senior writers, production assistants, editors, and staff vendors.

• Partners with Marketing on creative positioning and marketing strategy on promotional campaigns; catalyzes the ideation process to explore all angles (social, digital, etc.) to create winning content.

• Collaborates directly with all lines of business on marketing, programming development, networking image, branding, and promotional optimization.

• Works synergistically with Sports Marketing team with professional sports leagues and individual teams in the NFL, NBA, MLB, NHL, and NASCAR on integrated branded collaborations.

• Skillfully liaises across multiple teams, external partners, and shifting timelines/agendas to develop best-in-class creative products/work on time and on budget. HIGHLIGHTS

• Led the Kids’ Choice Awards Campaign 9 years in a row, the biggest live event for Nickelodeon.

• Emmy Award Nominee: 2018 Nickelodeon Kids’ Choice Awards Promotion; The Astronauts (2020).

• Emmy Award Nominee, Outstanding Promotional Announcement: 2016 Kids’ Choice Awards featuring Blake Shelton.

646-***-**** ad3hf3@r.postjobfree.com 2 P a g e Executive Producer, Nickelodeon Movies Marketing and Promotions 2008 - 2013 Oversaw and led the creative team for all Nickelodeon networks, platforms, and major studio partnerships for movie marketing and promotions.

CREATIVE STRATEGY STUDIO PARTNERS GLOBAL AUDIENCES CROSS-BRANDED CONTENT CELEBRITY TALENT

• Traveled around the world to create winning campaigns that captured diverse audiences for global promotions, including Dubai, Rio, Paris, Italy, Ireland, Canada, and more.

• Partnered with the marketing team and major Hollywood studios to develop cross-branded content.

• Produced and directed shoots for high-profile campaigns with A-list celebrity talent, including The Rock, John Cena, Mark Wahlberg, Michael Strahan, Johnny Depp, Adam Sandler, and more. HIGHLIGHTS

• Golden Trailer Award Winner – “Hop” Carrot Quiz.

• Studio partnerships: 20th Century Fox, Walt Disney Studios, Sony, DreamWorks Animation/Pictures, Warner Brothers, Universal, MGM, Lionsgate, Nickelodeon Movies, Focus Features, Relativity Media. Nickelodeon On-Air Promotions / Writer, Producer 2004 – 2007 Associate & Segment Producer - Nickelodeon GAS (Games & Sports) 2001 – 2002 Production Assistant – VH1 1999 - 2000

ESPN Bristol, CT

Production Assistant 2004

• Member of the inaugural team for ESPN’s Emmy-winning documentary project; produced 50 Greatest Athletes of the Century, This Day In Sports History series, and SportsCenter Of The Decade series. EDUCATION

University of California, Santa Barbara Santa Barbara, CA Bachelor of Arts, B.A., Communications 1998

Minor: Sports Management

Professional Development: Safety in the Workplace; Diversity and Inclusion; Sexual Harassment Prevention Training; Effective Management; Records Management AWARDS & HONORS

10x ProMax Gold Award Winner 2014 – 2022

4x Emmy Award Nominee 2016 – 2021

8x ProMax Silver Award Winner 2015 – 2021

Promax Bronze Award Winner 2014

Golden Trailer Award Winner 2011

MOVIES & FILM HIGHLIGHTS

Rio the Movie Despicable Me The Lorax Night at the Museum Megamind Rise of the Guardians ParaNorman Cloudy with a Chance of Meatballs Chronicle Rock of Ages The Pirates: Band of Misfits Journey to the Center of the Earth Chasing Mavericks Ice Age 3 Kung Fu Panda 1 & 2 Percy Jackson: The Lightening Thief NOTEWORTHY

Former Child Actor, Prime-Time Network and Syndicated Television

• Portrayed Randy Mitchell on ABC’s hit show “The Wonder Years” for 6 seasons SAG-AFTRA Member, Screen Actors Guild (SAG)

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