KERRY FITZMAURICE

ad3hej@r.postjobfree.com

310-***-**** @kerryfitz

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PROFESSIONAL SUMMARY: Seasoned strategic marketing/management executive with a proven track record growing world class brands. Complex problem solver with a focus on creativity and communications. Compassionate leader delivering brand and customer value using omnichannel storytelling across all consumer touchpoints including digital and social. Scrappy entrepreneurial spirit passionate about environmental sustainability, people, culture, community, and results. Expertise: Leadership, Management, Creativity, Advertising, Brand Strategy, Brand Creative, Digital Marketing, Media Planning, Market Research, Influencer Marketing, Social Media, SEO, CRM, Production, PR, Events, and Partnerships. PURE GRIT HOSPITALITY GROUP, Founder/CEO March 2019 – Present

• Created vegetarian fast casual brand from concept to market research to reality while weaving environmental stewardship and sustainability into every aspect of the brand.

• Pivoted to CPG selling bespoke sauces and rubs during the pandemic along with signature recipes.

• Raised capital to open first restaurant location in May 2022 in Manhattan.

• Developed all brand elements and executed all marketing including digital, CRM, SEO, social and events.

• Expanded brand footprint to include the Barclay’s Center in January 2023 with plans for a local airport 2024.

• Presently partnered with Hungry House to further operationalize the concept for growth.

• Launched hospitality and ESG brand marketing consulting practice working with agencies and brands on communications planning, marketing strategy and creative.

BREAKER ENTERTAINMENT, CMO Sept 2018 – March 2020

• Built and managed marketing and communications teams across all marketing functions, from entertainment partnerships and films to brand marketing, blockchain and Ethereum comms as well as social media.

• Managed a diverse tech team located in Los Angeles, New York City, Romania, and Switzerland.

• Led the rebrand of the company from crypto centric SingularDTV to Breaker Entertainment.

• Repositioned the company’s business objectives from consumer-focused OTT to B2B SaaS using blockchain enabled smart contracts specifically designed for the entertainment industry. CONSULTANT June 2017 – Sept 2018

SS+K Interim CMO, Created growth and communications strategy. Serviceplan Interim COO, Established the NY office of German global independent agency group. Rocketfilm Interim MD, Positioned and managed the agency side of this well-respected production company. MCKINNEY, Managing Director Sept 2015 – June 2017

• Rebuilt the NY office for growth and profitability. Created a vision for the office focused on brand experience, fostering a culture of accountability, creativity, and innovation.

• Executed Samsung HQ experiential marketing events globally including global product launches, Seoul Olympic Games and CES with revenue totaling over $6M and an operating budget of over $30M.

• Delivered new business wins for Crocs, Norwegian Air, and Samsung, increasing revenue by 50%.

• Led the team for Samsung Home Appliance as AOR for 2 years elevating the Samsung Home Appliance brand from 5th to 1st winning an Effie for the 2015 campaign and finalist for the 2016 campaign. KBS, Global CMO Nov 2013 – Aug 2015

• First Global CMO and member of the global leadership team leading all corporate marketing efforts and new business securing $12M in new revenue with over $110M in billings.

• Lead an agency rebrand effort from logo and branding to social channels, case studies, and pitchdecks to position the agency for relevancy and growth post founders exit and appointment of new CEO.

• Lead an internal communications team working across multiple clients including BMW, JBL/Harman, Windstream, Home Goods, Simmons, Vanguard, and ALS TDI, as well as an outside agency focused on corporate brand reputation. KERRY FITZMAURICE

ad3hej@r.postjobfree.com

310-***-**** @kerryfitz

2 P a g e

MOTHER, CMO Sept 2012 – Nov 2013

• Created business development process and go-to-market strategy to grow the agency in the US. Led all new business materials, case studies and pitches.

• Delivered new business wins including Burger King, Gucci Chime for Change, Stella Artois and 1 Hotel with

$10M in revenue over $200M in billings.

• Led communications and increased agency profile in both trade and consumer press. 72ANDSUNNY, Director of Earned Media Dec 2009 – Aug 2012

• Founder of the earned media practice after unlockPR was acquired by 72andSunny.

• Worked on integrated agency teams creating and executing communications plans and creative for The Surfrider Foundation, ABInBev, Sonos, Target, HP, Activision, Tourism/Air New Zealand, PacSun, K-Swiss and Bugaboo.

• Built and managed the PR team that led all communications and culture for the agency while also infusing earned media thinking and activations across agency clients and new business.

• 72andSunny won the prestigious AdAge Agency of the Year award in 2012 and AdWeek 2013. UNLOCKPR, Founder/Principal Feb 2001 – Dec 2009

• Executed successful high-impact communications campaigns built on strong media, influencer and celebrity relationships for brands including Tupperware, The Container Store, Madewell, Nike, Mercedes-Benz Fashion Week, Target, L’Oreal, Dr. Jessica Wu Skincare, and Dr. Babak Azizzadeh (securing him a coveted spot on The Oprah Show).

• Launched Dutch brand Bugaboo strollers in the US market in 2003 on Sex and the City. Worked closely with their global team to elevate their premier stroller to icon status.

• Bugaboo was featured in every top publication including Time Magazine Style and Design 100, Architectural Digest, InStyle, and Vogue as well the cover of Harper’s Bazaar and People Magazine.

• Created, marketed, distributed, and sold two brands with actress Lindsay Lohan, Sevin Nyne tanning products sold at Sephora, and 6126 leggings sold at Neiman Marcus, Nordstrom, and Revolve Clothing. FILM PRODUCTION Assistant Location Manager 1999 – 2000

• The Cider House Rules – Managed onset operations

• Magnolia – Worked on the production team for Director Paul Thomas Anderson MANAGEMENT CONSULTANT 1994 – 1998

• Arthur Andersen – Sr. Consultant Asset Realization - clients included Dow, Chevron, and Exxon

• General Electric – Fairfield, CT – Sr. Consultant Global Regulatory Compliance

• Textiles Nacionales – Quito, Ecuador – Environmental Assessment Lead, Energy/Operations

• Champion Paper – Stamford, CT – Project Manager National Health and Environmental Safety Compliance Audit

• EPA – Washington, DC – Sr. Associate Office of Air and Radiation focused on the Clean Air Act Amendments EDUCATION

Cornell Hospitality Certificate Program – Restaurant Revenue Management, Digital Marketing Yale University, School of the Environment – Master of Industrial Environmental Management University of Michigan, School of Environment and Sustainability – Bachelor of Science, Ecosystem Management

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