Dedicated and seasoned professional with over * years of content strategy, marketing, & technical writing experience, seeking a challenging role to manage an editorial calendar, drive content creation, and enhance processes to promote products and services. Strategic and results-oriented Marketing, Content & Communications Specialist with diverse writing experience across multiple industries and audiences. Adept at evaluating and understanding the nuanced needs of both employees and customers, I have honed my expertise in crafting powerful content and communication strategies for top results. With exceptional organizational and storytelling skills, I thrive in collaborative, cross-functional environments, having successfully led multiple content workstreams while substantiating decisions to peers and senior-level executives. Self-starter with initiative to bring fresh perspective to the team regarding marketing enhancements and best practices.

Professional Experience

Director of Content Strategy & Marketing, Intelligent Buildings, Charlotte NC

Led content strategy for company-owned channels, creating, implementing, and managing internal, customer-facing, and marketing content strategies

Developed and executed overall content strategy based on specific goals and objectives

Designed annual marketing plan and implemented outcome-specific campaigns

Utilized insights from data collection to make informed decisions and plans

Produced marketing materials such as ad campaigns, customer success stories, case studies, white papers, and industry trends and events articles

Measured and analyzed audience engagement with content, providing insights to internal partners for strategic product and service promotion

Developed education content for audiences with intermediate-level understanding, bridging gaps in existing content for beginners and advanced users

Collaborated with internal partners to ensure content cohesion, amplification across digital channels, and alignment with broader business goals

Key Achievements:

Successfully enhanced the content creation process, resulting in improved efficiency and streamlined workflows.

Identified and implemented strategies to increase audience engagement with content, contributing to the promotion of products and services. More than tripled LinkedIn follower count.

Planned, executed, and launched a new website, resulting in increased traffic and conversions.

Nov 2021 – Nov 2023

Content Manager, Intelligent Buildings, Charlotte NC

Led the Delivery Team with three direct reports, managing workload and prioritizing deadlines

Upheld brand standards, ensuring quality and maintenance of customer-facing and internal content

Collaborated with cross-functional teams to ensure products and deliverables met customer needs

Organized and maintained content within the organization

Oct 2019 – Nov 2021

Lead Technical Writer, Intelligent Buildings, Charlotte NC

Designed and constructed business documents with a technical slant for the Smart Building industry

Edited, proofread, and delivered complex technical content clearly and concisely

Boiled down complex information into easy-to-understand instructions

Articulated technical changes to content, including technical reports, instruction manuals, RFPs, sales and marketing documents

Geared content towards a wide array of audiences, ensuring readability, aesthetics, and brand specificity

March 2018 - Oct 2019

Rock Climbing Instructor, Inner Peaks, Charlotte, NC

Instructor for Intro to Top Rope Belay, Intro to Lead Climbing, and Intro to Bouldering

Developed and instructs for “She Rocks!”, a class designed to create a safe, judgement-free space for women and non-binary people to learn rock climbing techniques and build a community within the gym

Sept. 2023 – Present

Adjunct Lecturer, University of North Carolina at Charlotte, Charlotte, NC

Served as an Adjunct Lecturer for the course "Introduction to Technical Communication"

Developed and executed a comprehensive curriculum for students in both the English and Computer Sciences Departments

Equipped students with practical skills, cutting-edge tools, and the direct application of workplace communication strategies

July 2018 – May 2020

Proofreader/Copy Editor, Ally Bank, Charlotte NC

Exemplified mastery in proofreading and editing

Meticulously reviewed all marketing copy in adherence to AP style and Ally's guidelines

Collaborated closely with Content Strategists to craft captivating and precise marketing content

Formulated and implemented accessibility standards in marketing copy to enhance content accessibility for clients with disabilities

Sept 2017 – March 2018

Freelance Copywriter

Created original document design, edited layout and design, wrote resumes and cover letters, ghostwrote emails and speeches

Produced fact verification, research, and bibliographies

Created content for marketing campaigns targeted at specific audiences within the buyer’s journey

Developed content for social media and email marketing.

March 2014 – Present

Education

University of North Carolina at Charlotte, Charlotte NC

Summa Cum Laude

M.A., English – Technical Writing

M.A., English – Children’s Literature

University of Pittsburgh, Pittsburgh PA

Magna Cum Laude

B.S., Psychology

B.A., Religious Studies

Minor, Children’s Literature

Expertise

Exceptional writing skills: Conveys complex information in a clear, concise, and engaging manner, targeted at specific audiences with differing needs

Document Design: Creates user-friendly documents, manuals, and guides that cater to diverse audiences

Mastery of Language & Communication: Expert application of grammar, style, and syntax, producing content that is accurate and informative as well as eloquent and polished

Strong Interpersonal Communication Skills: Effective collaboration with subject matter experts, stakeholders, and team members. Listens and communicates ideas clearly to ensure seamless cooperation, leading to the creation of precise and comprehensive documents and/or strategy

Detail-Oriented with a Focus on the Big Picture: Meticulously reviews content to ensure accuracy and consistency. Simultaneously, maintains a strategic perspective, understanding the overarching goals of the project

Effective Decision-Making Skills: Analyzes situations, evaluates options, and makes informed decisions to ensure the quality and accuracy of the final product, even under tight deadlines

Time Management Skills: Efficiently juggles multiple project assignments and deadlines. Prioritizes tasks effectively, ensuring that each project receives the right attention

Efficient Delegation: Identifies team members' strengths and allocates tasks accordingly, empowering team to contribute effectively. Ensures that tasks are appropriately assigned, leading to streamlined workflows and successful completion

Resourceful Problem-Solving: Swiftly identifies challenges and implements innovative solutions

Key Skills

Copywriting

Content Creation

Copyediting

Reporting, Analysis, Data Extraction

SEO Optimization

Marketing Campaign Planning

Vendor Liaison

Social Media Management

Workflow Prioritization

Team Management & Leadership

Data-driven Strategy

Budget Management

Funnel Optimization and revenue growth

Accessibility

Web Design

Fact Checking

AP, APA, MLA, Chicago Style

Research

Interviewing Subject Matter Experts

Usability Testing

Document Design

Cross-functional Collaboration

Leadership

SharePoint, MS Teams, Microsoft Excel, Word, & Outlook

Verbal/graphic presentation skills

Qualifications

Strong command of primary, secondary, and quantitative methodologies and procedures.

Proven ability to tackle complex, unfamiliar research requests.

Exceptional ability to prioritize and manage multiple short and long-term projects to meet deadlines.

Proficient in proofreading and editing research projects, providing constructive feedback.

Extensive experience writing and researching for a business or professional audience.

Ability to work under pressure and multitask in a fast-paced environment.

Demonstrated ability to make quick and informed decisions under tight deadlines.

Desire to work directly with clients to ensure satisfaction and retention.

Working knowledge of education trends and demonstrable problem-solving skills.

Strong command of the English language with demonstrated writing and editing skills.

Excellent organizational, interpersonal, and communication skills.

Extremely strong work ethic with a proven track record of academic and professional achievement.

High comfort level with Microsoft Office applications, such as MS Word, MS Excel, and MS PowerPoint.

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