DANIEL CASTIGLIONE

New York, NY

ad3hc5@r.postjobfree.com

201-***-****

EXPERIENCE

Azione PR, New York, NY October 2022 - Present

Director, Digital Influencer/VIP

Lead the Paid and Earned PR/Influencer strategy, including influencers and Stylists, with a clear focus on driving Earned Media Value and Word of Mouth to position brands as buzz-worthy among consumers.

Lead outreach, negotiations, legal communication including contract negotiations and final deliverables between the agency and the selected content creators.

Work with influencer talent to ensure content is up to clients standards.

Create strategy to further clients needs while staying up to date on current social media trends.

Scouted and vetted a diverse list of influencers and VIP’s that would be suitable for the clients needs.

Manage and mentor a junior staff of 5

Notable Clients: Lacoste, Draper James, Sol de Janeiro The Social Standard, Los Angeles,CA October 2021 - September 2022 Account Director

Work with clients to create and execute influencer campaigns across all social media platforms.

Problems solve any issues that arise while ensuring all KPI’s are met.

Create strategy to drive new business.

Manage and mentor a junior staff of 3

Notable Clients: Jared the Galleria of Jewelry, Jeep, Hallmark, Hinge Annex88, New York, NY October 2021 - December 2021 Freelance Account Director (contract role)

Work with and manage a team of creatives and strategists to create campaigns to best suit clients needs.

Created 3 social activations for hospitality clients including influencer campaigns.

Created monthly Instagram content for prestigious fashion and beauty clients.

Clients: Ralph Lauren, L’oreal, Hyatt/Thompson Hotels, La Roche-Posay Edelman, New York, NY January 2021 - October 2021

Freelance Influencer Manager (contract role)

Work with a team of five to create and strategize the best influence campaign for fashion and home retail clients; TJ Maxx, Marshalls, Home Goods

Scouted a diverse group of influencers as part of 3 separate campaigns; managed influencers and negotiated contracts; approved content to present to clients

Managed the timeline to coordinate with clients needs, led team meetings with clients as well as all communication

Mott & Bow, New York, NY September 2019 - July 2020 Communications Director (covid-19 lay off)

Continued companies efforts in Affiliate and Influencer Marketing by streamlining new communications between established company Influencers while recruiting and scouting new talent for the brand

Work with Influencers to create top tier content to be used across all social media platforms including Instagram and TickTok

Oversee all communication and media outreach efforts with successful media placements in Vogue, Glamour, Buzzfeed, GQ, Business Insider and more

Managed a social media team and formed a more structured posting schedule while working to create the most dynamic content for the best reach and brand exposure; increased following and improved reach month over month by 5%.

Coordinated and produced all photo shoots; Cast models, photographer, scouted location and managed budget. Work with the CEO and Head of Design to stay on brand and maintain a fluid story for collection Yummie, New York, NY May 2018 - August 2019

PR and Content Manager (company reorganization / downsize)

Plan weekly social media and content strategy; Increased social media following by 5K with new content and giveaway partnerships with other brands. Handled and approved all influencer marketing while reaching out to influencers on all social media channels. Increased engagement by 100k per month

Created and produced 3 promotional videos to be used on all social media channels as well as produced in house video content

Hired my own team consisting of a Social Media Coordinator and PR Associate Coordinated and produced all photo shoots; Cast the model, photographer, scouted location etc while staying on budget

Worked with charitable organizations to further brands success and remain a vital part of giving back

Pitched to all press getting mentions in WWD, Brit&Co, AOL.com, Harper's Bazaar and Cosmopolitan

Managed PR Agency and worked to coordinate with three major studio events to reach out to editors and influencers.

American Influencer Association, New York, NY March 2015 - May 2018 Formally BeautyFashion/Cosmetic World

Managing Editor

Manage a team of 10, responsible for assigning relevant stories based on individual writing style, strengths and creativity

Connected with PR and industry insiders for stories aimed at targeted demographic

Worked with Art Director to coordinate final layouts of bi-monthly magazine; oversaw placement of Ads and editorials with the need of the magazine and relevance to the reader

Edited and posted 15+ articles a week on the website; Increased readership of website by 63% with creative content that readers want to see; utilize Google Analytics, Facebook and social media reach and WordPress analytics to track websites success

Launched and designed weekly newsletter (This Week With George Leads) and gained more than 1,500 subscribers in the first 5 months using Mailchimp, created and coordinated content on newsletter each week breaking industry news, and trending stories of the week Adore Me, New York, NY

Freelance Photo Producer March 2015 - July 2017

PR Associate December 2013 - March 2015

Produced TV commercials: hired production team, hair and makeup artist, models and scouted location; Saw a rise in online sales and a successful ad campaign that increased website traffic by 12% which lead to a highly successful NYC Subway and Taxi campaign during Valentine’s Day 2016

Directed and coordinated monthly photo shoots: hired photographer, hair and makeup artist, cast models and scouted shooting locations

Oversaw social media team and helped increase followers by 80k and engagement with content

Started Influencer program to attract content creators to the brand for multiple influencer campaigns

Directed and coordinated monthly photo shoots: hired photographer, hair and makeup artist, cast models and scouted shooting locations.

EDUCATION

Central Saint Martins College of Art and Design, London, UK 2010 B.F.A., Women’s Wear Fashion Design; Minor, Fashion Journalism SKILLS

Microsoft Office (Word, Excel, PowerPoint), MAC, Adobe (Photoshop, InDesign), WordPress, SEO, Hootsuite, Airtable, DOMO, Fashion GPS, Basecamp, Google Analytics, Mailchimp, Cision.

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