Social Media Marketing Coordinator

JENNIFER CORDOBA

***** ***** **** *****, *********, FL 33569 C: 813-***-**** ************@*****.***

SUMMARY

Experience in marketing, sales, recruiting, information technology, SharePoint, and social media with expertise ranging from office management to marketing management.

EDUCATION

2024

Bachelor of Business Administration: Marketing

University of Maryland Global College – Maryland

2011

Associate of Science: Digital Multimedia Technology

Polk State College – Winter Haven, FL

EXPERIENCE

10/2015 – 05/2022 Freelance work in graphic design – Stuttgart, Germany

12/2014 – 08/2015

Marketing Coordinator

Open Technology Group – Washington D.C.

Identify, develop and execute communications strategy for key media contacts and customer references.

Lead high volume recruitment efforts to candidates willing to fill various contract positions within government agencies.

Partake in creating and implementing capabilities matrices.

Manage and optimize paid search campaigns (Google Ads, Bing Ads) to achieve maximum ROI

Creates robust pipelines of all opportunities on a daily basis.

Update company's SharePoint website with updates and any changes needed on a daily basis.

Keeps promotional materials ready by coordinating requirements with graphics department; inventorying stock; placing orders; verifying receipt.

Ensure that messages are supportive of and consistent with marketing strategies.

Hands on experience with creating presentations for meetings with partners and/or customers.

Conducts extensive research on IT related companies and opportunities.

06/2012-11/2014

Digital Marketing Manager

Hauger Bunch, Inc. – Lakeland, FL

Devise and implement both strategic and tactical digital marketing plans

Create and implement integrated digital marketing campaigns as planned

Manage social marketing strategies

Manage and optimize paid search campaigns (Google Ads, Bing Ads) to achieve maximum ROI

Monitor website metrics to foresee trends and keep tabs on traffic

Design campaigns to promote products

Planned and executed all web, marketing, email, social media, and advertising displays

Develop workflows with SharePoint Designer.

12/2011 - 06/2012

Office Manager/Human Resources Manager

Tri-Tech Mechanical, Inc. – Lakeland, FL

Manage office operations to ensure efficiency and productivity

Manage accounts receivable/payable and reconcile and prepare quarterly business activity statements

Process monthly payroll using QuickBooks

Manage relations with clients, suppliers and contractors

Assist with the production of marketing collateral

01/2006 – 04/2012

Assistant Manager/Sales Associate

Pier 1 Imports – Lakeland, FL

Responsible for driving sales by utilizing company standards, tools, and training

Promote company credit program through sharing benefits of reward program with customers

Communicate and resolve with management, associate and customer issues, special orders, and tracking of product availability

Implement, complete and maintain in a timely manner, monthly floor sets, and seasonal transitions

01/2007 - 02/2008

Leasing Agent and Marketing Assistant

Epoch Management, Inc. – Champions Gate, FL

Conducted apartment tours, answered questions and highlighted selling features and benefits of the property

Conducted quarterly rent comp studies

Greeted, pre-qualified and followed-up with prospective tenants

Evaluated credit reports of clients to ensure whether they fall under the established guidelines for buying properties

Assisted in developing marketing plans, internet ads, print ads and marketing campaigns

10/2004 - 04/2005

Legal Office Assistant

Lex Taylor, P.A. – Lakeland, FL

Scheduled meetings for all lawyers in the department; escorted visitors to staff members’ offices, along with providing hospitality service arrangements as requested by staff

Achieved production targets and deadlines by managing day to day work functions on time

Diligently answered phones, maintained calendars, scheduled appointments and meetings, and distributed materials for meetings for attorneys

Assisted attorneys (partners and associates) and paralegals with legal research

SKILLS

Search Engine Optimization (SEO)

Pay-Per-Click (PPC) Advertising

Social Media & Audience Engagement

Influencer Marketing

Email Marketing

Recruiting

SharePoint Designer

Targeting and Ad Copy Testing

Keyword Research and Competitor Analysis

Content Creation and Visual Design

List Segmentation and A/B Testing

Performance Tracking and Data Analysis

Key Performance Indicators (KPIs)

CRM Integration and Behavior Tracking

Web Analytics, Buyer Personas, and Personalization

Brand Building and Relationship Management

Internal and External Communications

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