FEMI FOLORUNSHO

PROFILE SUMMARY

Results-oriented Data Analyst with a proven track record of translating complex data into actionable insights. Proficient in utilizing analytical tools and methodologies to extract meaningful patterns, trends, and correlations. Adept at employing statistical analysis and data visualization techniques to support informed decision-making. Experienced in managing and organizing large datasets, conducting thorough data cleaning, and ensuring data accuracy. Skilled in utilizing tools such as PBI, Tableau and Excel to manipulate and analyze data effectively. Strong attention to detail and commitment to delivering high-quality analytical solutions.

CAREER HIGHLIGHTS

Successfully managed a targeted marketing campaign that resulted in a 78% increase in product adoption within the first quarter.

Introduced agile methodologies and streamlined cross-functional collaboration, achieving a 20% reduction in product development cycle time. This enhancement significantly improved time-to-market efficiency and overall productivity.

Strategically planned and executed the successful launch of a new product line, which was pivotal in achieving a 15% increase in annual revenue, surpassing set targets.

Led a product rebranding initiative, which drove a more robust market presence and a 30% increase in brand recognition. CORE COMPETENCIES

Product Management

Marketing Strategy

Product Development

Data Analysis

Team Management

Campaign Management

Brand Building & Strategy

Market Segmentation

Product Lifecycle Management

Customer/Competitive Analysis

Product Launch

Digital Marketing

Content Creation

Analytics and Metrics Tracking

Product Roadmaps

PROFESSIONAL EXPERIENCE

Data Analyst - Aladdin Digital

Transfer data from paper formats into computer files or database systems using keyboards, data recorders or optical scanners

Create spreadsheets with large numbers of figures without mistakes

Update existing data

Retrieve data from the database or electronic files as requested

Perform regular backups to ensure data preservation

Sort and organize paperwork after entering data to ensure it is not lost Data Analyst - Ball State University Aug 2023 – Present

Reviewing records for accuracy

Updating databases with new or revised information as necessary

Performing regular backups of information to ensure data preservation

Retrieving records and electronic files from the database Head of Growth - Avance Systems May 2023 – Present

Lead the company's comprehensive growth strategy, driving user acquisition, revenue growth, and heightened customer engagement by identifying and executing new growth opportunities across all facets of the business.

Collaborate seamlessly with cross-functional teams in marketing, product development, sales, and customer success to establish growth metrics, set targets, and develop result-oriented strategies.

Analyze data and metrics diligently to measure success of growth initiatives, adapting strategies in real time for optimal results.

Foster alignment between growth initiatives and Avance's overarching vision, mission, and values, actively shaping the company's strategic direction.

Partner/Project Manager - Little Brain Boosters® May 2023 – Present

Lead project planning, scoping, and scheduling initiatives to drive efficient project execution.

Champion the timely, within budget, and satisfaction-driven completion of projects through adept organizational skills, effective communication, strong leadership, and creative problem-solving abilities.

Collaboratively establish project goals and objectives with clients or stakeholders, aligning expectations.

Monitor project progress and performance, utilizing key metrics to maintain alignment with project milestones. Aug 2023 –Nov 2023

United States +1-765-***-**** ad3h87@r.postjobfree.com linkedin.com/in/femifolorunsho Head of Growth - Aladdin Digital May 2023 – Aug 2023

Crafted and executed a comprehensive company growth plan, resulting in a substantial market share and revenue increase.

Managed all brand content, maintaining a consistent and compelling brand narrative that resonated with the target audience.

Successfully enforced brand consistency across all touchpoints, elevating brand recognition and trust.

Spearheaded the solidification of the company's brand identity, assuming the role of the brand gatekeeper.

Fostered seamless collaboration and mutual understanding among cross-functional teams and company pillars.

Cultivated strategic partnerships of varying scales, driving substantial customer base expansion.

Designed and implemented high-impact, high-growth marketing campaigns, delivering remarkable ROI.

Continuously refined and optimized the growth plan, leveraging data-driven insights to achieve sustainable growth. Marketing Communications Specialist - Real Art Daily (RAD) Productions Jan 2022 – May 2023

Developed and implemented marketing and communication strategies that increased brand visibility and customer engagement.

Crafted visually appealing, professional, and creative marketing materials, including brochures, flyers, and email campaigns, aligning seamlessly with the company's brand message.

Revamped and maintained the company's website and social media platforms, ensuring a consistent online presence and optimizing customer engagement.

Conducted comprehensive market research, tracking industry trends, customer insights, and competitor performance to enhance marketing campaigns and drive business growth.

Established key performance metrics and analytics to evaluate the effectiveness of marketing efforts, leading to data-driven campaign adjustments and improved ROI.

Produced internal communication materials to align employees with company values, goals, and objectives, fostering a cohesive and motivated workforce.

Strategically positioned the company in the marketplace, bolstering brand promotion and solidifying its competitive stance. Head of Digital Communications – Ubana Grill House Jun 2020 – Mar 2023

Led business growth through adept utilization of research skills, data analysis, and actionable insights, driving targeted strategies.

Liaised with the executive leadership to enhance profitability, optimize operations, and implement industry best practices, fortifying organizational excellence.

Conducted comprehensive analysis of business units, identifying areas for improvement and spearheading impactful projects while bolstering ongoing operations.

Created short- and long-term objectives, proficiently organizing, prioritizing, and coordinating developmental efforts. Digital Marketing and Communication (Research) - INNAGRIS Limited May 2019 – Mar 2022

Conducted technical SEO on-site audits, providing actionable recommendations to boost organic search traffic quality and volume, significantly increasing ROI.

Formulated SEO off-site audits and content marketing strategies, leveraging keyword research and Google trends analysis to uncover organic traffic opportunities in key markets.

Integrated best SEO practices into website and content development, ensuring organic traffic stability during rebranding and website migration to achieve uninterrupted performance.

Spearheaded website content architecture enhancements, internal and external linking optimizations, and other critical ranking factor adjustments, improving SEO outcomes for target landing pages. Email Marketing Specialist – Dillali Jun 2021 - Sep 2021

Successfully identified target audience segments and executed strategies to expand the email list.

Designed and executed direct email marketing campaigns, consistently meeting or exceeding performance targets.

Proofread and edited emails, ensuring utmost clarity, impeccable grammar, and error-free spelling.

Ensured the creation and maintenance of mobile-friendly email templates to enhance user experience.

Crafted engaging newsletters encompassing pertinent company updates, driving reader engagement and retention.

Revitalized email templates with compelling graphics, personalized content, and advanced features, resulting in increased click- through rates and conversions.

Maintained swift and accurate email communication with clients to mitigate unsubscribes and enhance customer satisfaction.

Established and managed email databases for lead generation, effectively expanding the client base.

Analyzed campaign performance data to derive actionable insights and proactively recommended optimizations.

Produced detailed reports on sales revenue directly attributable to email marketing efforts, showcasing ROI.

Adhered to industry policies and best practices, ensuring email campaigns remained compliant and effective. Research and Development Specialist – Ubana Grill House Jun 2019 – Jun 2020

Orchestrated an efficient social media management strategy, resulting in increased engagement and a boost in ROI.

Achieved substantial in-store foot traffic and online target audience growth by implementing impactful advertising campaigns, enhancing brand visibility, and elevating social media engagement.

Pioneered comprehensive SEO and SEM initiatives while making strategic decisions regarding media and location placements.

Developed a robust internet marketing presence, facilitating the attraction of patients through a well-defined strategy.

Streamlined sales order processing and recorded order information into the Salesforce database.

Elevated company visibility by establishing a compelling presence on Facebook and other social networking platforms. Digital Marketing Manager – Payporte Global Systems Limited Jan 2016 – Jan 2019

Orchestrated marketing campaign execution, conducting data-driven analysis to provide actionable insights.

Spearheaded SEO enhancements, focusing on technical aspects like internal architecture and content gap identification.

Compiled campaign and collateral performance metrics, driving optimization strategies for search engines.

Streamlined operations, resulting in substantial cost reductions through digital solutions.

Elevated conversion rates, minimized bounce rates, and enhanced ROI by monitoring analytics reports and agile adjustments. Hub Manager – Payporte Global Systems Limited Mar 2016 – Dec 2017

Conducted market research to understand online consumer and search engine behaviors.

Deployed organic search results such as in-depth keyword research, competitor analysis, technical audits, content optimization and link building.

Integrated graphical user interface in the Content Management System.

Managed search engine audit documents on client websites and made recommendations. Marketing Intern – Sodas 'N' Popcorn Jun 2013 – Jun 2014

Generated innovative social media campaign concepts and delivered compelling presentations.

Monitored trending news and feedback across social media platforms, ensuring up-to-date marketing strategies.

Produced detailed promotional presentations, enhancing marketing collateral.

Assisted in the planning and execution of successful marketing events.

Conducted competitive analysis of marketing and digital content, informing strategic decisions.

Played a pivotal role in creating mock-ups, email campaigns, and engaging social media content. EDUCATION

Master of Science - MS, Digital Communication and Media/Multimedia - Ball State University Aug 2023 – Present

Master's degree, Management Information Systems, General - Ahmadu Bello University Jun 2021 – Dec 2022

Mini MBA, Business Administration and Management, General - Tekedia Institute 2019 – 2020

Bachelor of Arts - BA, Performing Arts - University of Ilorin 2013 – 2016

Diploma, Mass Communication/Media Studies - Bayero University, Kano 2009 – 2011 LICENSES & CERTIFICATIONS

Certified SAFe® 6 Product Owner/Product Manager - Scaled Agile, Inc. Jul 2023 – Jul 2024

Certificate, Cybersecurity Intelligence & Digital Forensics - Tekedia Institute 2020 – 2021

Certificate, Data Analytics (PowerBI & mySQL) - Dataleum 2020

Certificate, Business Analytics - Dataleum 2020

Certificate, Online and Digital Marketing, CIMP - New Horizons Computer Learning Center 2017

Product Management: Becoming A Savvy Product Manager - Harde Business School

Professional Scrum Master - Dexnova Consulting Limited

IAB Digital Marketing and Media Foundations Certification - New Horizon

Designing Database Solutions for Microsoft SQL Server - Reed.co.uk

Data Analytics with Tableau – StudyUK

Data Analysis, Automating and Visualisation in Excel – StudyUK

PowerBI – StudyUK

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